Website Self-Audit Worksheet
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Note: Click File>Make a copy
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Website URL:
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CategoryGrade (A-F)Priority Level (High, Medium, Low)Notes & What to Fix
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Marketing/Sales Goals
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Do you have marketing strategies and goals?
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Are you achieving your goals?
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How do you measure success?
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Do you know how many website leads you need to generate to set up the sales team for success?
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Are you currently generating leads from your website?
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Is your website exhibiting an overall positive growth pattern?
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Do web visitors do what you want them to do (i.e. If you have an ecommerce website, are people buying your products)?
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Do you have a clearly defined target audience?
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Do you analyze your metrics and look at progress reports?
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Effectiveness
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Do you know what the purpose of each page is?
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Do you have calls-to-action (CTAs) on each page?
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Do you have landing pages with downloadable offers?
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Do you utilize strategic email marketing?
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Do you have lists of prospects from your offers?
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Are your current marketing tactics generating traffic?
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Do you know what people are engaging with the most?
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Design
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Do your pages have a consistent format for navigation, headers, text, typography, and hyperlinks?
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Is your critical content easy to find?
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Does your design help make the content more digestible?
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Do you include CTAs that give visitors a clear path to guide them along the way?
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Does the design align with your company brand?
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Is there continuity between text and images on your pages?
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Does the imagery tell the story you’d like it to tell visually?
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CMS / Ease of Management
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How easy is it to use your Content Management System (CMS)?
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Rate the ease of the following:
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Editing web content
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Embedding videos
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Uploading images
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Adding events
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Posting new blogs
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Posting a press release
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Updating team changes
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Usability
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Is your site responsive?
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Do you have a mobile website?
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How easy is it to do the top 3 things people come to your website for?
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Is your website easy to navigate?
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How long does it take for your site to load?
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Structural Quality (SEO)
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Do you have the following:
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Title tags?
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Description tags?
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Alt tags on images?
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Interior page title tags?
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Do you use keywords (without stuffing)?
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Do you have hyphens on your image file names?
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Do you utilize outbound and inbound links?
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Content
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Does the homepage clearly describe what you do and/or provide?
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Do your landing pages have a few paragraphs of engaging, unique text?
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Do you use creative headlines for blog posts?
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Are you providing fresh content on a consistent basis that your users will want to read?
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Is the text on your pages written for search engines or humans?
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Are your blogs salesy or educational?
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Did you pull copy from a print brochure or promotional material to put on your site?
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Do you have duplicate content on several pages?
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Are there spelling or grammar mistakes on your pages?
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Do you use bulleted or numbered lists to communicate key lists?
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Security
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Does your site have an SSL (secure-socket layer) Certificate?
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Is your CMS running on the latest version?
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What is your technical support / maintenance set up?
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