Copy of MARKET FIT MATRIX TEMPLATE

	A	B	C	D	H	I	J	K	L	M	N	O
1		TARGETING HYPOTHESES			NEED HYPOTHESES				MESSAGING HYPOTHESES
2		Company Targeting	Persona Targeting	Signals	Persona Responsibilities	Persona Goals	JTBD	Obstacles / Friction	Unique & Believable Solution	Position in the Market	Proven Results / Social Proof	Relevant Trends

3	H1
4	H2
5	H3
6	H4
7	H5
8	H6
9	H7
10	H8
11	H9
12	H10
13	H11
14	H12
15	H13
16	H14
17	H15
18	H16
19	H17
20	H18
21	H19
22	H20
23	H21
24	H22
25	H23
26	H24
27	H25
28	H26
29	H27
30	H28
31	H29
32	H30
33	H31
34	H32
35	H33
36	H34
37	H35
38	H36
39	H37
40	H38
41	H39
42	H40
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