MobiVet Project Plan
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Project Name
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MobiVet Product/Service Release
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Project Team
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Angi Wesson
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Drew Peterson
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Collene Pernicello
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Brittany Wilson
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Kiersten Shank
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Melissa Newman
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Project Deliverable(s)
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Prototype of MobiVet App and Brand Company Website.
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Scope Statement:
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We propose, MobiVet: a mobile and tablet Application available for both andriod/IOS that helps pet owners and veterinarians manage routine and urgent care for pets in one place! This app will include ways for the pet owner to request emergency transportation to the nearest clinic, request mobile vet services to the home, request telemedicine veterinary visits to manage pet care remotely.
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Start Date8/15/18
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End Date9/1/19
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Overall Progress
30%
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TasksStartEndStatusNotes
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Phase 1:
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Project Kick-Off: Project Proposals/Brainstorming Session8/1/188/3/18Completed
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Project Chosen: Multi-side Platform: Mobile Application “MobiVet,” that provides Telemedicine, Mobile Veterinary Services, and Emergency Transport to Pet Owners and Veterinary8/6/188/7/18Completed
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Market Research: (Provided by Trone Brand Energy)8/8/188/10/18Completed
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Competitive Analysis: Market Competition8/10/188/12/18Completed
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Target Audience Identified8/10/188/12/18Completed
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Oppportunity Statement Completed8/13/188/13/18Completed
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Proposed Solution8/13/188/13/18Completed
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Project Proposal Submitted8/15/188/15/18Completed
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Phase 2:
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MobiVet Logo8/20/188/25/18Completed
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Define/Create User Personas8/20/18In Progress
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Research Viable Pricing Structures8/20/18In Progress
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List 25 Initial Services 8/20/18In Progress
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Estimate Operational Cost8/20/18In Progress
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Plan % of Overhead cost for Vets9/10/18In Progress
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Digital Analysis Backend of App9/10/18In Progress
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Develop App Questionire9/10/18In Progress
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Research Hosting Opportunities9/10/18In Progress
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Create Wireframe of Mobile App/User Design Flow
Not Started
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Create MVP of App
Not Started
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Conduct Mid-Level Focus Group on MVP
Not Started
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Phase 3:
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Create “MobiVet,” Official, Branded Company WebsiteDecember 2018Not Started
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Raise Funding/Initial InvestmentDecember 2018Not Started
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Research and Plan Scaling of App December 2018
Not Started
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Run First Beta Test sample size of target audience; Raleigh, NCMarch 2019Not Started
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Based on customer feedback, discuss continued growth into other areas of MVP AppMay 2019Not Started
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The app will be rolled out to market to other markets; eastern and southern gulf statesJune 2019Not Started
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Establish Key Partnership(s) with an established Brand(s) to amplify product influenceAugust 2019Not Started
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