Grow Leads / Sales like a Hedge Fund
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Channel Ideas
Effort needed
Potential success ( avg case )Potential success ( worst case )Potential success ( best case )AssumptionsSpread/RiskResource allocated
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Facebook ads - RetargetingMedium10008001100Experiment scales0.3
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Facebook ads - Lead GenHigh200015002300Experiment scales0.4
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Facebook ads - Build mailing listMedium
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SEM - Topic keywordsHigh
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SEM - Branded keywordsLow200180220Continued performance0.2
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ContentVery High
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Referral marketing - Give 50 get 50Medium
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PR - top 10 media outletsVery High60010010,00016.5
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PR - gadget and medium level outlets
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PR - Bloggers
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Affiliate marketing
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Distribution partnerships
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Partnerships - retailers
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Google Display ads
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Email marketing - purchase mailing list
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SEO - content farm
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Launch - Product hunt
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Launch - reddit
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Launch - BetaList
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TradeShows
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Offline Ads - Billboards
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Offline Ads - Postcards
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Offline Events
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B2B - Corporate partnerships
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Engineering as marketing - Tool creation
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Technical SEO
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Right App store description
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Basic product features
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Low
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Medium
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High
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Very High
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