Prospect Segment Matrix_v3_current_Shared

	A	B	C	D	E	F	G
1	Prospect Segment Matrix for offering:
2	On a scale of 1 - 5, 5 being the most (pain, money, connection-ease, production-ease, people, similarities)
3	Segments	Depth of Pain	Budget	Ease of Reach	Ease of MVP*	Size of Market	Shared Values
4	Top 20% Prospects	How much do they need you?	How much can they spend on your offering?	How easily can you build a relationship with them?	How easy is it to make the *minimum viable product for this group?	How big is the market?	How similar are their values to your values?
5	Prospect Segment #1
6	Prospect Segment #2
7	Prospect Segment #3
8	Prospect Segment #4
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