Comparison of one time purchase to subscription model
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SubscriptionLicence
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MarketingLess proof (marketing) up front requiredMore proof (marketing) up front required
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MarketabilityWide market, see the product and figure out your use caseFor high utility / specific use case
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Discovering use casesMore optimized for easy entry -> better customer development opportunitiesNot as many "odd" use cases outside of your marketing will drop in
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Customer ServiceDo you want to update / add more content?
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Affordabilitylicense type gives maximum flexibility and the lowest up-front investmentRequires greater investment
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Annual, recurring payment (12 months)One payment
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