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Comparison of one time purchase to subscription model
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SubscriptionPerpetual
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MarketingLess proof (marketing) up front requiredMore proof (marketing) up front required
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MarketabilityWide market, see the product and figure out your use caseFor high utility / specific use case
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Discovering use casesMore optimized for easy entry -> better customer development opportunitiesNot as many "odd" use cases outside of your marketing will drop in
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Customer ServiceDo you want to update?
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AffordabilityMore people can afford it since it's financedLess people can afford it
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$ segmentation to optimize for more money nowCan be optimized for one-time (annual plan)Can't be backward optimized
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From a trial / conversion prespective, optimized for Concorde biasA lot better optimized since it's easier to become an "owner"You're either an owner or not. After you pay, you are very invested though (but that doesn't help you from a trial / conversion standpoint)
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