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Step 1: Record basic show & exhibit space information
Related Resources
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Smart Marketers Guide to Trade Show Marketing
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www.nimlok.com/smart-marketers-guide-to-event-marketing
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Ultimate Trade Show Planning Guide
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www.nimlok.com/nimlok-guide-to-trade-show-planning
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Step 2: Record all expenses relating to the show
Is Exhibit Rental Right for You?
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If some expenses apply to multiple shows - such as having the same exhibit - amoritze the cost
www.nimlok.com/is-exhibit-rental-right-for-you
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Step 3: Record all benefits/values gained from the show
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This includes sales as well as qualitative factors, such as exposure and brand awareness
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For more on trade show budgeting, planning and marketing, visit Nimloktradeshowmarketing.com.
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Find your exhibit inspiration and browse hundreds of exhibit designs at Nimlok.com/exhibits.
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