10 minute content strategy (public)
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This is a free resource from the book Content Machine. To grab the book, more resources and our private community, visit:
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http://contentmachine.com
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10 Minute Content Strategy - Strategy (Page 1)
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About:
Work through this document to define a content strategy before you write your first post.
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How to use:Mouse over 'File' in the top left and choose 'Make a copy' to make your own copy of this file. Review the heading on the left and read the description. Then replace the example provided (Grey text) with your own to come up with your own content strategy.
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DescriptionEnter it here
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VisionWhat is your blog about when it reaches it's full potentialThis blog is designed for entrepreneurs with an established business with customers and revenue who are looking to increase their earnings, grow their business, better market their product/service, and establish authority.
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ValuesWhat are the key values that will inform your content choicesTransparency - We want to be honest and open in our content, we want to make sure we are sharing real results, not selling a dream.
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Real advice - Our content is something that can be immediately used and shares specific and actionable solutions to well-defined problems. It is not theoretical or hypothetical.
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No fluff - Every sentence has value and is worth reading. Sentences and paragraphs are short, concise and get to the point.
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Readability - No pop ups or other distractions from the reading experience. Large blocks of text are broken up with helpful images, bullets and headers.
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Uniqueness - Our content is not found anywhere else and offers unique value to the reader.
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Practicing preachers - focus on people doing interesting things right now.
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InspirationsWhere do you look for inspiration on content (design, content, voice etc)KissMetrics
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Okdork.com
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Help Scout
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Copyblogger
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QuickSprout
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4 Hour Blog
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Buffer
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Groove HQ
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Markmanson.net
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Strategy commentA high level description of the overall strategy behind the blogBuild the WP Curve brand awareness with helpful and valuable content. Create content around actionable and simple strategies and tactics to grow and market a business. Favor problems and content centered around businesses that use wordpress and subtly promote WP Curve in the content. Create content about how we are growing our own business.
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Target communitiesWhat groups of people are you creating content for and where do they hang outDynamite Circle
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GrowthHackers.com
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Bootstrappers.io
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Reddit startups
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Coworking spaces
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Smart Passive Income
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Chris Ducker’s audience
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7 Day Startup Facebook Group
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Content Machine Facebook group
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Quora (startup, management, productivity)
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DifferentiatorsHow will this blog be different to what is already availableHighly practical and useful content (WordPress speed article, marketing guides etc).
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Focus on readability and a pleasant reading experience. Not spamming people for emails.
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Highly responsive in the comments, intelligent and friendly responses beyond “thanks for reading.”
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WP Curve transparent internal content.
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Long form content (usually 2000+ words).
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Downloadable resources (spreadsheets).
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Pure content marketing.
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Input from influencers.
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Evidence and examples to support statements.
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Unfair advantageWhat about you, your business, your style, your team etc give you an advantageDan’s authority in content marketing.
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7 Day Startup recognition.
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Alex’s relationships in the US.
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Established and growing email list.
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MetricsHow will you know when your content is successful10 posts per month.
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1 post per month with 50+ tweets.
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5% increase in traffic and conversion per month based on 30k June baseline.
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5% increase in email opt ins based on 650 / month in June.
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Lead magnets and CTAsWhat items can you use to encourage people to opt in, or what will your CTA be 8 recurring revenue methods for freelancers and agencies
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Content Hacks email course
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Learn Content Marketing
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Website review template for agencies
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Conversion review template
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Infusionsoft WordPress
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Practical Content Marketing ebook
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Actionable Analytics for Small Business
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Strategy (Page 1)
Key Relationships (Page 2)