ABCDEFGHIJKLMNOPQRSTUVWXYZ
1
Q:HID_D1. Gender
2
Cell content:
Column%
Non-weighted number
3
Total
4
No. of cases1000
5
Male70%
6
699
7
Female30%
8
301
9
Other0%
10
0
11
12
Q:Hid_Age. Age
13
Cell content:
Column%
Non-weighted number
14
Total
15
No. of cases1000
16
[2001.5] 1997-2006,Generation Z17%
17
167
18
[1988.5] 1981-1996, Millennials51%
19
507
20
[1972.5] 1965-1980, Generation X24%
21
241
22
[1955] 1946-1964, Baby Boomers8%
23
83
24
[1935] 1925-1945, Silent Generation0%
25
2
26
Average1983.9
27
28
Q:Hid_Region. Region
29
Cell content:
Column%
Non-weighted number
30
Total
31
No. of cases1000
32
Northeast24%
33
237
34
Southeast27%
35
272
36
Southwest15%
37
146
38
Midwest21%
39
211
40
West13%
41
134
42
43
Q:SQ1. Which of the following activities have you either participated in within the past 12 months or plan to participate in over the next 12 months?
44
Cell content:
Column%
Non-weighted number
45
Total
46
No. of cases1000
47
Sports betting100%
48
1000
49
Going to the gym76%
50
756
51
Trading cryptocurrency45%
52
453
53
Playing pickleball19%
54
192
55
Knitting12%
56
117
57
None of the above0%
58
0
59
60
Q:SQ2. Which of the following organizations do you actively bet on?
61
Cell content:
Column%
Non-weighted number
62
Total
63
No. of cases1000
64
NFL100%
65
1000
66
College football61%
67
614
68
MLB59%
69
593
70
College basketball53%
71
526
72
NHL36%
73
359
74
WNBA34%
75
341
76
MBA24%
77
244
78
MLS23%
79
228
80
NWSL6%
81
62
82
None of the above0%
83
0
84
85
Q:Q1. How often do you place bets on NFL games?
86
Cell content:
Column%
Non-weighted number
87
Total
88
No. of cases1000
89
Every game14%
90
143
91
Most games55%
92
549
93
A few games per season28%
94
276
95
I’ve only placed a handful of bets3%
96
32
97
98
Q:Q2. How often do you place bets on college football games?
99
Cell content:
Column%
Non-weighted number
100
Total