John Duval - Marketing Plan
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How often?
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Newsletters
once a month, plus announcements for events
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Blog Posts2-3x a month
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Magazines2-3x a quarter
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Websites/Blogs
1-2x a month (interviews or features)
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Local Publications
appear in each once every other year
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Galleries
strive to be in 3 at any given time (all outside the Hoboken area)
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Instagram
strive to post once every other day and interact briefly 2x per day
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Facebook
strive to post twice a day and interact briefly once every other day
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Giveawaysonce a year-ish
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(if you're launching something new, you might do an extra giveaway to coincide with the launch)
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Facebook Ads
once a quarter, plus when launching something, until you can afford to have it ongoing
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Industry Contests/Awards
apply/enter 3-5 each year
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Followups with Potential Customers
all of them every 2-3 months until they buy
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Followups with Past Customers
all of them every 7-8 months unless they stop responding/interacting with you
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Collaborations with Businesses
as opportunities arise that fit, strive for around 2 per year
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Brick and Mortar Wholesaling
as opportunities arise that fit, strive to always have around 2 at a time
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*In most of these, you need to pitch 3 times to get one yes.
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