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Cape Town, South Africa
Spaces, Dock Road Junction, Corner Stanley & Dock Road
V&A Waterfront, Cape Town, South Africa, 8001​

ethical-agency.com
hello@ethical-gency.com

Company no: 201949506707 | VAT no: 4480292673
London
Greenside House, 50 Station Road
London N22 7DE, United Kingdom
Tel: +44 (0)20 4530 6455
ethical-agency.com
hello@ethical-gency.com

Company no: 16093694
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We can work with any budget [almost] – please reach out to us and we can tailor a package to suit your budget.
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Package 1: Brand development (logo only)
(budget conscious)
HoursRands € Euro$ US £ SterlingNotes
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Orientation, discovery and workshop4R5,000.00€240.00€300.00£240.00This option does not include a moodboard but rather a workshop where TEA and client workshop ideas to align on expectations and deliverables.
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Logo development10R12,500.00€550.00€750.00£600.00Designing multiple logo versions, iconography, typography, illustrations – multiple presentation versions supplied to client for review. What usually happens is that no single logo is chosen as "the one" at first but in fact multiple elements are chosen from multiple versions and a few rounds of logo feedback is undertaken until we are left with 1/2 strong contenders. Includes 3 rounds of feedback and implementation.
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Logo refinement + multiple versions2R2,500.00€110.00€150.00£120.00Once a logo is chosen there are minor refinements that are required – clean up the edges, create an icon only version, a landscape version, a vertical version etc.
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16R20,000.00€960.00$1,200.00£960.00
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With this budget-conscious option, we work with a client who has a clear idea of what they need (with example references), and therefore can fast-track the process
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Package 2: Brand development (logo + fonts
and colours)
Hours€Euro$ US £ SterlingNotes
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Orientation, discovery and moodboard8R10,000.00€480.00€560.00£480.00Includes initial client meetings and workshop. An essential part of the process where we create a mood board multiple concepts with references, examples, icons, symbols, fonts, and colours to align on direction before logo development commences – this process ensures days are not lost in the wrong direction. Includes research, competitor analysis, moodboard production, presentation layout, internal feedback rounds, client presentation and client feedback and further meetings as required.
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Logo development16R20,000.00€960.00€1,120.00£960.00Designing multiple logo versions, iconography, typography, illustrations – multiple presentation versions supplied to client for review. What usually happens is that no single logo is chosen as "the one" at first but in fact multiple elements are chosen from multiple versions and a few rounds of logo feedback is undertaken until we are left with 1/2 strong contenders. Includes 3 rounds of feedback and implementation.
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Colours and font development6R7,500.00€360.00€420.00£360.00Including primary, secondary colours and primary and secondary fonts (Google and Microsoft)
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Logo refinement + multiple versions3R3,750.00€180.00€210.00£180.00Once a logo is chosen there are minor refinements that are required – clean up the edges, create an icon only version, a landscape version, a vertical version etc.
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33R41,250.00€1,980.00$2,475.00£1,980.00
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For brand development work (i.e. mission, purpose, vision, values, essence, key messaging – we are looking at between 8–16 hours depending on requirements.)
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Package 3: Brand development (logo + assets
+ brand guidelines)
Hours€ Euro$ US £ SterlingNotes
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Orientation, discovery and moodboard8R10,000.00€480.00€560.00£480.00Includes initial client meetings and workshop. An essential part of the process where we create a mood board with references, examples, icons, symbols, fonts and colours to align on direction before logo development commences – this process ensures days are not lost in the wrong direction. Includes research, competitor analysis, moodboard production, presentation layout, internal feedback rounds, client presentation and client feedback and further meetings as required.
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Logo development16R20,000.00€960.00€1,120.00£960.00Designing multiple logo versions, iconography, typography, illustrations – multiple presentation versions supplied to client for review. What usually happens is that no single logo is chosen as "the one" at first but in fact multiple elements are chosen from multiple versions and a few rounds of logo feedback is undertaken until we are left with 1/2 strong contenders. Includes 3 rounds of feedback and implementation.
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Logo refinement + multiple versions3R3,750.00€180.00€210.00£180.00Once a logo is chosen there are minor refinements that are required – clean up the edges, create an icon only version, a landscape version, a vertical version etc.
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CI/Brand guidelines + basic stationery design (Business Card, Email signature, Word Letterhead, social media design [post] design concept 18R22,500.00€1,080.00€1,260.00£1,080.00To ensure the new brand is used correctly internally and externally a brand guideline (CI Guide) document is required to show how to use the logo correctly, how not to use the logo, where to download the fonts, correct colour use, primary and secondary brand colour palette, primary and secondary fonts (Google and Microsoft) etc.

Additional extras: To articulate how the logo will translate into company and marketing assets, we produce a variety of assets including business card design, letterhead design, email signature design and social media "post" design and Presentation slide deck design concept (max 4 slides)(or a similar set of assets as per your requirements). Rollout/execution of stationery not included in fee (i.e. producing 10 email signatures and 10 business cards is not included.)
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45R56,250.00€2,700.00$3,375.00£2,700.00
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For brand development work (i.e. mission, purpose, vision, values, essence, key messaging – we are looking at between 8–16 hours depending on requirements.)
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