Parlay Financial Plan (Republic)
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MonthSep-2018Oct-2018Nov-2018Dec-2018Jan-2019Feb-2019Mar-2019Apr-2019May-2019Jun-2019Jul-2019Aug-2019Sep-2019Oct-2019Nov-2019Dec-2019
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Month N12345678910111213141516
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New individual subscribers3090180180180180216259311249199159239478717717
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Individual subscriber monthly value$15$15$15$15$15$15$15$15$15$15$15$15$15$15$15$15
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Total Individual Subscribers301172854375736968421,0171,2271,3531,4301,4611,5831,9502,5493,138
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Individual Subscriber Growth Rate (M/M)
N/A290%144%53%31%21%21%21%21%10%6%2%8%23%31%23%
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New Team subscribers2236121827272722172127383838
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New Team subscriber monthly value$299$299$299$299$299$299$299$299$299$299$299$299$299$299$299$299
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Total Team Subscribers2471224416689112128140155176208241274
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Team Subscriber Growth Rate (M/M)
N/A95%72%84%92%71%62%36%25%14%10%11%13%18%16%14%
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Individual revenue churn10%10%10%10%10%10%10%10%10%10%9%9%8%7%6%5%
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Team revenue churn5%5%5%5%5%5%5%5%5%5%4%4%4%3%3%2%
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Blended revenue churn7%8%8%8%8%7%7%7%7%6%6%5%4%4%3%
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New Individual Revenue$450$1,350$2,700$2,700$2,700$2,700$3,240$3,888$4,666$3,732$2,986$2,389$3,583$7,166$10,750$10,750
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New Team Revenue$598$598$897$1,794$3,588$5,382$8,073$8,073$8,073$6,458$5,167$6,200$8,060$11,284$11,284$11,284
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MRR Individual - last month0$450$1,755$4,280$6,552$8,596$10,437$12,633$15,258$18,398$20,474$21,618$22,277$24,301$30,009$39,258
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MRR Team - last month0$598$1,166$2,005$3,699$7,102$12,129$19,595$26,688$33,427$38,548$42,173$46,686$53,346$63,296$73,314
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Revenue lost (churn)0$75$234$528$840$1,215$1,650$2,243$2,860$3,511$3,385$3,633$3,650$3,301$3,383$3,429
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Total Revenue$1,048$2,921$6,284$10,250$15,698$22,565$32,228$41,946$51,825$58,504$63,791$68,747$76,957$92,796$111,956$131,177
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M/M Increase179%115%63%53%44%43%30%24%13%9%8%12%21%21%17%
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COSTS
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Personnel
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CEO$5,833$5,833$5,833$5,833$5,833$5,833$5,833$5,833$5,833$5,833$5,833$5,833$5,833$5,833$5,833$5,833
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CTO$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333
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Engineer$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667
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Engineer - Remote$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333$8,333
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Design$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667
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Marketing0$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667
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Sales000$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667$6,667
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Sales 200000000000$6,667$6,667$6,667$6,667$6,667
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$35,833$42,500$42,500$49,167$49,167$49,167$49,167$49,167$49,167$49,167$49,167$55,834$55,834$55,834$55,834$55,834
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Marketing Spending
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Total Marketing Spending$1,500$2,790$6,606$9,635$9,564$9,597$11,608$11,925$10,754$11,389$21,513$18,688$20,581$56,128$67,314$82,043
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Hosting
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Total Hosting$800$800$800$800$800$800$800$800$800$800$800$800$800$800$800$800
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Miscellaneous
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Lawyer, accountants, other advisors$1,000$1,000$1,000$1,000$1,000$1,000$1,000$1,000$1,000$1,000$1,000$1,000$1,000$1,000$1,000$1,000
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Travel$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500$2,500
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Office rent & utilities00000000000$5,000$5,000$5,000$5,000$5,000
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Telecommunications, internet, office supplies
$500$500$500$500$500$500$500$500$500$500$500$1,000$1,000$1,000$1,000$1,000
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D&O liability insurance$5,000
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Total Miscellaneous$4,000$4,000$4,000$4,000$4,000$4,000$4,000$4,000$4,000$4,000$4,000$14,500$9,500$9,500$9,500$9,500
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PROFIT & LOSS
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Revenue
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Gross Revenue$1,048$2,921$6,284$10,250$15,698$22,565$32,228$41,946$51,825$58,504$63,791$68,747$76,957$92,796$111,956$131,177
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Costs of Good sold
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Payment Processing$31$88$189$308$471$677$967$1,258$1,555$1,755$1,914$2,062$2,3092,784$3,359$3,935$
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Hosting & Bandwidth$800$800$800$800$800$800$800$800$800$800$800$800$800$800$800$800
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Total Costs of Good Sold$831$888$989$1,108$1,271$1,477$1,767$2,058$2,355$2,555$2,714$2,862$3,1093,584$4,159$4,735$
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Gross Profit
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Gross Profit$217$2,033$5,296$9,143$14,427$21,088$30,461$39,888$49,470$55,949$61,077$65,885$73,848$89,212$107,797$126,442
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Operating Expenses
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Sales & Marketing$1,500$9,457$13,273$22,969$22,898$22,931$24,942$25,259$24,088$24,723$34,847$38,689$40,582$76,129$87,315$102,044
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% of Revenues143%324%211%224%146%102%77%60%46%42%55%56%53%82%78%78%
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Research & Development$35,833$35,833$35,833$35,833$35,833$35,833$35,833$35,833$35,833$35,833$35,833$35,833$35,833$35,833$35,833$35,833
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% of Revenues3419%1227%570%350%228%159%111%85%69%61%56%52%47%39%32%27%
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General & Administrative$4,000$4,000$4,000$4,000$4,000$4,000$4,000$4,000$4,000$4,000$4,000$14,500$9,500$9,500$9,500$9,500
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% of Revenues
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Margins
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Earning Before Interest & Tax-$41,116-$47,257-$47,810-$53,660-$48,304-$41,676-$34,313-$25,204-$14,451-$8,607-$13,603-$23,138-$12,067-$32,250-$24,851-$20,936
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EBIT Margin-3923.32%-1617.76%-760.79%-523.50%-307.70%-184.69%-106.47%-60.09%-27.88%-14.71%-21.32%-33.66%-15.68%-34.75%-22.20%-15.96%
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-$443,456
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Cash
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Amount Raised$650,000
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Burn Rate$42,164$50,178$54,095$63,910$64,002$64,241$66,541$67,150$66,276$67,111$77,394$91,885$89,024$125,046$136,807$152,113
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Cash on Hand$608,884$561,627$513,817$460,157$411,853$370,177$335,864$310,660$296,209$287,602$273,999$250,861$238,794$206,544$181,693$160,757
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