General Motors SWOT.xls

	A	B	C	D
1	Internal Factor Evaluation Matrix (IFEM)--Main Matrix A
2
3	Internal Key Factors	Rate	Weight	Total
4
5	MK - Employee Discount For All Customers Program	4	0.09	0.36
6	MK - No haggle pricing at Saturn and other GM dealerships	4	0.09	0.36
7	FN/SV - Consumer financing business	4	0.05	0.20
8	PR - Wide line of products across several name plates	3	0.07	0.21
9	IS/SV - OnStar technology in all 2007 and many other GM vehicles	4	0.13	0.52
10	MK/PR - Unique Vehicles Across Several Product Lines	3	0.05	0.15
11	PR - Poor quality of some products	2	0.10	0.20
12	MK - GM Relies mostly on its customer base in the United States	1	0.05	0.05
13	MK/PR - SUV and Truck product lines are not fuel efficient	1	0.10	0.10
14	PR - Has very limited line of Hybrid vehicles for sale	1	0.05	0.05
15	PR - Produces most of their products within the United States	2	0.03	0.06
16	MK - Advertisments and some products are not geared toward younger audience	2	0.05	0.10
17	MG - Central decision making entity	2	0.05	0.10
18	MK - Socially responsible marketing.	3	0.09	0.27
19				0.00
20		0.00	0	0.00
21		0.00	0	0.00
22		0.00	0	0.00
23		0.00	0	0.00
24
25	Totals		1.00	2.73
26
27	FACTOR RATING SCALE
28
29	1. Major Weakness 3. Minor Strength
30	2. Minor Weakness 4. Major Strength
31
32
33	INTERNAL FACTOR CODE:
34
35	FN = FINANCE
36	MG = MANAGEMENT
37	MK = MARKETING
38	IS = INFORMATION SYSTEMS
39	PR = PRODUCTION OF A PRODUCT
40	RD = RESEARCH AND DEVELOPMENT
41	SV = THE PROVIDING OF A SERVICE
42
43
44	Internal Factor Evaluation Matrix (IFEM)--Sub Matrix B
45
46	Internal Key Factors	Rate	Weight	Total
47				0.00
48				0.00
49				0.00
50				0.00
51				0.00
52				0.00
53				0.00
54				0.00
55				0.00
56				0.00
57				0.00
58				0.00
59				0.00
60				0.00
61				0.00
62				0.00
63				0.00
64				0.00
65				0.00
66
67	Totals		0.00	0.00
68
69	Rating Summary
70
71	1. Major Weakness 3. Minor Strength
72	2. Minor Weakness 4. Major Strength
73
74
75	INTERNAL FACTOR CODE:
76
77	FN = FINANCE
78	MG = MANAGEMENT
79	MK = MARKETING
80	IS = INFORMATION SYSTEMS
81	PR = PRODUCTION OF A PRODUCT
82	RD = RESEARCH AND DEVELOPMENT
83	SV = THE PROVIDING OF A SERVICE
84
85
86	Internal Factor Evaluation Matrix (IFEM)--Sub Matrix C
87
88	Internal Key Factors	Rate	Weight	Total
89				0.00
90				0.00
91				0.00
92				0.00
93				0.00
94				0.00
95				0.00
96				0.00
97				0.00
98				0.00
99				0.00
100				0.00