[Checklist] Book Launch Checklist (old)
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Book Launch Timeline for Free Book Launch Method
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12 Months Out
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Rough outline of book
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Create book marketing canvas
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Decide on working title
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11 Months Out
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Refine outline
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Create blog
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20% of rough draft written
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10 Months Out
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Create filing folders for each section
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Sign up for Email Marketing Service (EMS); integrate with blog
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Create early notification list signup page for your book
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50% of rough draft written
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9 Months Out
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Refine and complete outline
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Begin writing on blog with Call to Action to join book early notification list
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75% of rough draft written
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8 Months Out
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100% of rough draft written
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7 Months Out
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Rough draft to editor
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Finalize title
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Plan bonus content and marketing collaterals
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6 Months Out
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30% of 2nd draft written
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Develop first iteration of book cover
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Identify sites for guest posts
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5 Months Out
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Promote landing page
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Create bonus content
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Outline guest posts for book launch
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60% of 2nd draft written
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4 Months Out
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100% of 2nd draft written
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Finalize book cover: front, back, spine
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Begin writing first blog post
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Contact experts for interviews
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3 Months Out
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Publish 1st book-focused blog post
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Pitch guest posts and begin writing drafts
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Conduct interviews with experts
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Finalize book cover (hire designer for book cover if necessary)
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50% of 3rd draft written
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Ask for testimonials
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2 Months Out
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Pitch guest post and cotinuing writing drafts
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Request your post is published on launch day
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Conduct more interviews
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Organize bonus content into bundles
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Promote blog to 3-5 new websites
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Publish 2nd book-focused blog post
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Assemble ambassador team from early notification list, friends, family, etc.
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100% 3rd draft written - send out for final review
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4 Weeks Out
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Email announcing launch day
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Finalize prices for bundles
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Editor gives book another look through
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Create account with ecommerce provider (gumroad, amazon, etc.)
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Submit finished guest posts
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Setup Thunderclap.it campaign for launch; get ambassadors to back it
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Promote launch date
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3 Weeks Out
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Submit final guest post, and verify publish date
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Finish editing of all bonus content (video, audio, etc.); upload content
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Finalize and test book distribution
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Complete rough design of PDF format
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Contact 10 experts for review
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2 Weeks Out
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Finish visual designs and screenshots
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Final book revisions from editor
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Send book to experts giving testimonies
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Create other book formats (ePub, dMobi)
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Revise PDF design
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Finalize sales page design
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Email audience
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1 Week Out
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Add testimonials to sales page
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Finish sales page
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Upload files to ecommerce provider
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Launch sales page
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Send announcement email
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Confirm book promotion is ready (e.g. free dates for amazon promo are set)
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Launch Day
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