nuTV: willing to pay
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Subscribe to this spreadsheet and more. Get updates automatically in Google Drive.
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cable-free TV: OTT, VOD, and hardware
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@casualsheets
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paid subscribers/units sold
launchas ofsourceavailability
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≈ 3rd party estimate
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OTT
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bundle
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YouTube TV≈ 140,000April 5, 2017April 13, 2017http://www.adweek.com/tv-video/heres-how-youtube-tv-is-doing-one-week-in-among-cord-cutters/
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Sling≈ 1,000,000February 9, 2015October 26, 2016https://www.bloomberg.com/news/articles/2016-10-26/dish-s-sling-tv-service-seen-exceeding-1-million-subscribersgeneral
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Playstation Vue100,000≈ March 18, 2015June 28, 2016https://twitter.com/Lucas_Shaw/status/747875926491406336general
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DirecTV NowNovember 30, 2016http://variety.com/2016/digital/news/directv-now-full-channel-lineups-1201930124/
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Hulu live TV tbdQ1 2017http://www.nytimes.com/2017/01/04/business/media/hulu-adds-cbs-to-its-coming-tv-streaming-service.html
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channel
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CBS All Access≈ 2,000,000October 16, 2014August 7, 2017http://variety.com/2017/tv/news/cps-all-access-showtime-4-million-subscribers-1202518063/some features geo-limited
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HBO Now2,000,000April 7, 2015February 8, 2017http://variety.com/2017/tv/news/hbo-now-2-million-subscribers-time-warner-1201981371/general
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Showtime≈ 2,000,000July 7, 2015August 7, 2017http://variety.com/2017/tv/news/cps-all-access-showtime-4-million-subscribers-1202518063/general
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VOD
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bundle
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Netflix103,950,000August 29, 1997July 17, 2017https://www.recode.net/2017/7/17/15985600/netflix-q2-earnings-new-subscribers?utm_campaign=recode.net&utm_content=chorus&utm_medium=social&utm_source=twitter
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Hulu VOD12,000,000June 29, 2010May 4, 2016http://www.theverge.com/2016/5/4/11589886/hulu-hits-12-million-subscribers
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YouTube Red≈ 1,500,000October 28, 2015November 2, 2016http://www.theverge.com/2016/11/2/13498470/youtube-red-subscribers-video-content-music
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Amazon Instantnot broken outSeptember 7, 2006
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Amazon Prime≈ 72,000,000February 2, 2005January 17, 2016https://twitter.com/BenBajarin/status/821746828265697281
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Niche
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Rooster Teeth200,0002003November 7, 2016http://variety.com/2016/digital/news/rooster-teeth-apple-tv-xbox-one-1201911356/general
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Crunchyroll700,000October 22, 2015
http://www.4-traders.com/SUMITOMO-CORP-6491211/news/Sumitomo--Crunchyroll--Sumitomo-Join-Forces-to-Create-Anime-Investment-Joint-Venture-21242415/
general
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FuBo≈ 100,000January 1, 2015December 1, 2016http://www.recode.net/2016/12/14/13952612/fubo-nfl-nba-mlb-nbc-foxgeneral
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Heera (Amazon)March 2, 2017https://www.bloomberg.com/news/articles/2017-03-02/amazon-creates-bollywood-movie-channel-for-prime-subscribers
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Seeso (NBC)January 7th, 2016http://www.theverge.com/2015/12/9/9879440/seeso-nbc-comedy-streaming-servicegeneral
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Anime StrikeJanuary 13th, 2016http://variety.com/2017/digital/news/amazon-anime-channel-subscription-1201958402/United States
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FilmStruckNovember 1, 2016http://www.theverge.com/2016/11/1/13487854/filmstruck-streaming-service-criterion-collection-tcmgeneral
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Fullsceen4/1/2016http://variety.com/2016/digital/news/fullscreen-subscription-video-service-launch-1201741933/general
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Comcast (video)22,400,000comparison onlycomparison onlycomparison onlyhere for baseline comparison only
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store
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ITunesnot broken outOctober 1, 2005general
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Google Playnot broken outgeneral
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Amazon Instantnot broken outSeptember 7, 2006general
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Device
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Roku (active accounts)
15,000,000May 20, 2008July 12, 2017http://variety.com/2017/digital/news/roku-15-million-monthly-active-accounts-1202493321/general
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Roku (set-top device)
≈ 20,000,000May 20, 2008March 7, 2016https://www.strategyanalytics.com/strategy-analytics/news/strategy-analytics-press-releases/strategy-analytics-press-release/2016/03/08/chromecast-takes-35-of-the-42-million-unit-global-digital-media-streamer-market-in-2015-says-strategy-analytics#.WGvczlMrLIUgeneral
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Roku (smart TV)1,000,000January 1, 2014January 4, 2016http://variety.com/2016/digital/news/roku-one-million-smart-tvs-4k-uhd-hdr-ces-1201670899/general
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Chromecast30,000,000July 24, 2013July 28, 2016http://variety.com/2016/digital/news/google-parent-alphabet-beats-q2-earnings-reversing-q1-trend-1201825879/general
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AppleTV25,000,000March 21, 2007March 9, 2015http://www.theverge.com/2015/3/9/8164357/apple-watch-event-700-million-iphones-sold general
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Amazon Fire TV/StickNAApril 2, 2014general
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AirTV box (Dish)NAJanuary 3, 2017http://gizmodo.com/dish-made-a-slick-cordcutter-box-that-lets-you-watch-lo-1790713315?utm_medium=sharefromsite&utm_source=Gizmodo_twittergeneral
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Yes, Amazon Instant is in there twice on purpose.
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see also:
How YouTube, Facebook, Twitter, Tumblr, Vine, Vimeo, Instagram, Snapchat measure views
Video Views spreadsheet
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maintained by:@bluechoochoo
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