Outback Competitive Landscape

	A	B	C	D	E	F	G	H
1	Timestamp
2		Company	Texas Roadhouse	Black Angus Steakhouse	Longhorn Steakhouse	Logan’s Roadhouse	Saltgrass Steak House	Hoss’s Family Steak & Sea House

3	Company Website	link	https://www.texasroadhouse.com/	https://www.blackangus.com/	https://www.longhornsteakhouse.com/home	https://logansroadhouse.com	https://www.saltgrass.com/	http://hosss.com/
4	Overview	Include a company profile overview of the company's objectives and capabilities. This should be 3-4 sentences.	Regarding the company's objectives, the goal of Texas Roadhouse's founder when the restaurant first started "was to own not just a family restaurant and not just a steak restaurant, but a place where everyone, of all ages, could come and have a great meal and great fun for a great price." As a reflection thereof, the restaurant's motto is "Legendary Food, Legendary Service - all with lots of Legendary Fun!" [1] Texas Roadhouse's capabilities include food, beverages, delivery, a mobile app, gluten-friendly menu options, and sale of the restaurant's seasonings, steak souce, and vinyl record to consumers. [1], [3], [7]	One of Black Angus Steakhouse's objectives is to provide "superior quality" food. A second objective of Black Angus is to provide customers with friendly service. Black Angus refers to both aforementioned objectives as "more than a tradition - it's our passion every day." [4] Black Angus's capabilities include food, beverages, delivery, online ordering, a specialty menu that's gluten-free, and a specialty menu for large groups. [5], [6], [7]	Longhorn Steakhouse's principal objective is its commitment to quality. Longhorn's goal is, in its own words, "to be the best steakhouse in everything we do." Further, the company states "[w]e just try really hard to make sure everything we do is done right, so . . . [customers] keep coming back." [1] Relatedly, the company has stated: "At Longhorn, we stand for integrity. We don't take shortcuts. The steak . . . order[ed] is cut by hand in our kitchen and grilled to . . . [the] exact specifications. We take that same care with each and every dish that comes out of our kitchen." [6] Longhorn's capabilities include food, beverages, online ordering, and its mobile app. [2], [3]	Nashville based Logan’s Roadhouse was established in 1991 to serve American's quality steaks in a roadhouse setting "with a sense of warmth, friendliness and individual pride." The company operates more than 700 restaurants across 23 states. [1, 2, 3]	Founded in 1991, Houston-based Saltgrass Steak House was established to offer American's a casual dining experience of mouth-watering steaks, chicken, seafood "chargrilled to perfection. Complete with pieces of bread, soups, and desserts, made from scratch daily." The chain restaurant has a vast majority of locations (22) in Texas, and the rest spread out in Alabama, Arkansas, Louisiana, Colorado, Mississippi, Missouri, Nevada, Oklahoma, and Florida. [2,3]	Based in Duncansville, Pennsylvania, Hoss’s Family Steak & Sea has been in operation since 1983 specializing in "cooked-to-order steaks, chicken, and seafood complemented by their famous soup, salad, bread, and dessert bar." The firm operates in about 36 locations nationwide. [1,2]
5	Competitive Advantage & Brand Positioning	Include how this company differentiates itself from competitors (is it faster, easier, cheaper, better?). How does the brand position itself?This is arguably the most important category and should be 1-2 full, meaty paragraphs.	One way the company differentiates/positions itself is through being a restaurant well-suited for all ages. Thus, the restaurant positions itself as a family-friendly place. Second, Texas Roadhouse differentiates/positions itself as a place with better-quality food. To demonstrate that point, the restaurant states: "We handcraft almost everything we serve." Third, Texas Roadhouse differentiates/positions itself as providing a better value and cheaper prices for customers. The company emphasizes that proposition in stating that at its restaurant, customers "get more food for . . . [their] dollar" and that it provides food at "a great price." Fourth, Texas Roadhouse heavily differentiates/positions itself as being a fun restaurant. The restaurant states the following as examples of that: "Our food’s not the only thing that’s Legendary at the Roadhouse — our fun is too! From our line dancers to our jukebox to our friendly servers, you’ll enjoy every second you spend in a Texas Roadhouse." Lastly, the fifth main way that Texas Roadhouse differentiates/positions itself is through its commitment to the people and communities where it does business. That is reflected in the company's statement that "[b]ecause of our passion for our guests and our communities, our team members are involved outside the restaurants in their local communities as a way to give back." [1]	One way that Black Angus Steakhouse differentiates/positions itself from its competitors is through its long-standing history, reputation, and industry experience. [7] PR Newswire referred to Black Angus as "the original American steakhouse." [3] On its website, the company states: "We've been mastering our craft since 1964." In further description of its experience, the company also states that "it takes about 50 years to cook the perfect steak" referring to its decades-long experience as a steakhouse. [7] A second way that Black Angus differentiates/positions itself is through the quality of its food. The company's website homepage describes its steaks as ones that a person "can't forget." [6]	One main way that Longhorn Steakhouse differentiates/positions itself from its competitors is through the prominent quality of its food. For example, the company states that it is "the undisputed home for great steak done right." [1] A second main way that Longhorn differentiates/positions itself is through the quality of its restaurant operations, which it has described as "the Longhorn way." The complete description of its approach is: "Today, Longhorn continues the mission of grilling up legendary steaks and fresh, never frozen, chicken and seafood, done right the Longhorn way." Additionally, as was noted above, the company notes that it does not "take shortcuts" in its food preparation/restaurant operations. [6] A third way that Longhorn differentiates/positions itself is through its commitment to sustainability. At each of the restaurant's locations, there is "a 'Sustainability Team' of employees who recycle cardboard and plastic, reduce water use, and donate food never served to guests to local food banks in our community." [7]	Competitive advantage: -Every 'sitting to dine' guest at Logan’s Roadhouse receives free buckets of peanuts and a basket of yeast rolls at every table. [3] -"All the steaks at Logan’s are USDA Choice, wet-aged, and hand-cut on premises before being grilled over hickory wood." [3] -Logan’s Roadhouse Onion Brewski Sirloin dish is the industry first. [1] Brand Positioning -The company positions itself as a service-based restaurant of high-quality steaks. "We deliver the best guest service experience with a sense of warmth, friendliness and individual pride so that each guest leaves highly satisfied with our great value, CONVINCED that we are the best choice for their everyday authentic Roadhouse, serving quality steaks, a kickin’ bar and upbeat dining experience." [1]	Competitive advantage - Saltgrass Steak House steaks are Angus Beef certified. [1] -"Happy hour includes $2.75 draft beer and unique appetizers ." [6] Brand positioning - Saltgrass Steak House places itself in the target's mind as the "Award Winning Steakhouse" including the 2018 gold winner of the best steak, awarded by Galveston & Company. [5] -"Saltgrass Steak House proudly serves Certified Angus Beef steaks – the finest in the world. Even USDA Choice beef can’t match its mouthwatering taste and tenderness. The fact is that only the Certified Angus Beef® brand has the unique combination of exceptional leanness and fine marbling that makes it truly a cut above the rest." [1]	Competitive advantage: -There are no hidden charges; prices are as posted on the official website.[1] -"The company donates a dollar to the Muscular Dystrophy Association every time a flat iron steak is ordered."[6] Brand Positioning -The company positions itself to the target consumer's mind as, "Real good people serving real American Food!" [7] -"Hoss’s is about honest, delicious food - without the attitude." [1] -"We proudly prepare each meal to order using only the best ingredients. Each juicy cut of steak is sliced by our experienced butchers. " [1]
6	Target Market	Include a profile of the customer group that this company services the most. This should be 1 paragraph including any demographic and psychographic information you can find.	Texas Roadhouse's "target audience consists of 50% families and 50% diners without children." Within the 4-6 p.m. time span, retirees comprise the target audience, as they come to the restaurant "for [its] dinner specials." [6] Texas Roadhouse's target market has also been described as families with incomes at the upper end of the middle income spectrum and above. [4] The average tab per person at Texas Roadhouse is $15. [6]	Black Angus Steakhouse's target market tends to consist of older individuals. That is demonstrated in an article about the company's market strategy in which it's stated that "Black Angus diners skew older." [1] However, in recent years, Black Angus has sought to target a younger demographic as well. In 2016, Black Angus's CEO stated that the company would be installing some communal tables in order to "broaden our appeal to a younger demographic.” That statement makes clear that (1) the longstanding target market has indeed been older individuals and (2) that the company has, of late, been targeting younger customers too. [1], [2]	Longhorn Steakhouse's target market consists of individuals from the middle and upper classes, spanning all ages. [4] That is consistent with the fact that the average tab per person at Longhorn Steakhouse was $21.50 in 2018, $21 in 2017, and $20.50 in 2016. [5]	Logan’s Roadhouse generally targets the middle income casual eater in America. More importantly, families with kids, military service men and women, both millennials and baby boomers. [5]	Saltgrass Steak House targets families, couples, friends, and groups. [5]	Hoss’s Family Steak & Sea targets groups, including family gatherings, people celebrating birthday parties, banquets, anniversary parties, fundraisers, or community nights. [5]
7	Products/Services	Include the range of products/services that this company offers	Texas Roadhouse offers the following product categories to customers: "Hand-cut steaks," appetizers, salads, steaks, ribs, combo platters, specialty chicken dishes, country-style dinners, seafood dishes, sandwiches, hamburgers, kids menu items, side dishes, beverages, gluten-friendly menu items, gift cards, its own seasonings for sale, and its vinyl record for sale. [3], [5], [7] In addition to its in-restuarant dining services, Texas Roadhouse also offers a service for "call ahead seating." [3]	Black Angus Steakhouse offers the following product categories to customers: Steaks, appetizers, prime rib, speciality butters, steak toppings, seafood, pork, chicken, meals for two, sandwiches, burgers, salads, side dishes, drinks, desserts, and gift cards. [5] In addition to its in-restaurant dining services, Black Angus also offers an online ordering service and an online table reservation service. [6]	Longhorn Steakhouse offers the following product categories to customers: Steaks, sandwiches, burgers, salads, soups, side dishes, lunch combos, appetizers, seafood, chicken dishes, ribs, beverages, kids menu items, desserts, and gift cards. [2], [8] In addition to its in-restaurant dining services, Longhorn also offers an online ordering service. [2]	Logan’s Roadhouse offerings include seasonal specials, appetizers, steaks, burgers & sandwiches, combos, salads & soup, chicken & seafood, ribs & chops, desserts, beverages, fast lunch, American roadhouse meals, kids menu, and side dishes. [4]	Saltgrass Steak House offerings include Pat’s Ribeye, Silver Star Porterhouse, and Maudeen’s Center Cut Filet, fresh seafood, poultry, BBQ Baby Back Ribs, and a thick and juicy Center Cut Pork Chop, plus burgers, sandwiches, salads, two-Fork Cheese Cake and our homemade beer bread, breads, dressings and soups. [1]	Saltgrass Steak House offerings include steaks, chicken & seafood, sandwiches, burgers, American value meals, Kid's menu, soup, salad, & dessert bar, and beverages.[4]
8	Loyalty Program?	Include information on any customer loyalty programs offered by the company	Texas Roadhouse's customer loyalty program is called Mobile App Rewards. The loyalty program works by people downloading the Texas Roadhouse app via either Google Play or the App Store. For each person who downloads its app, the restaurant offers a free appetizer. [2]	Black Angus Steakhouse's customer loyalty program is called Prime Club. To become loyalty club members, customers have to enter online their name, email, birthday, zip code, and favorite Black Angus restaurant location. Within 24 hours of signing up, they will receive their first promotion. The caption for the Prime Club states: "Join our Prime Club and get a free Dessert, a free B-Day Steak Dinner and other exclusive offers." [8]	Longhorn Steakhouse has a customer loyalty program called Longhorn eClub. The eClub is Longhorn's email marketing program through which it sends emails to member customers. Just for signing up for the loyalty program (by entering one's email address), Longhorn offers a complimentary appetizer in exchange. After receiving that initial loyalty program incentive, Longhorn later sends member customers additional offers, "expert grilling tips, and a lot more." During the signup process, people also have the option to subscribe to promotional emials from other restaurants that are part of "the Darden Family of Restaurants" as Longhorn is. [3]	Logan's Roadhouse customer loyalty program's called the Logan’s Road Crew that offers members a discount of $5 for every purchase $20 and more. The casual restaurant runs a loyalty program for its repeat clients that allows them, every day from 3pm-6pm, to choose from eight delicious entrees - all for only $9.49. They also run the Military Discount program that enables "active-duty and veteran military service men and women a 10% discount on their meals every day." [6,5]	Saltgrass Steak House's customer loyalty program is called Landry's Select Club that allows customers who have signed up to earn points every time they dine at the chain restaurant and can be redeemed for great rewards "for you to enjoy on future visits. Plus, you'll receive exclusive member-only benefits and offers that will make your mouth water." [4]	Hoss’s Family Steak & Sea customer loyalty program is called Hoss's E-Club that enables customers who have signed up to receive "special monthly offers and discounts sent straight to their emails and "something on their birthday." [3]
9	Source(s)		[1] https://www.texasroadhouse.com/our-story/roadhouse [2] https://m.texasroadhouse.com/landing-pages/mobile-app-rewards.aspx [3] https://www.texasroadhouse.com/ [4] https://www.mbaskool.com/brandguide/food-and-beverages/14726-texas-roadhouse.html [5] https://www.texasroadhouse.com/menu/interactive-menu [6] https://www.investors.com/news/management/managing-for-success/texas-roadhouse-founder-taylor-steers-company-future/ [7] https://www.texasroadhouse.com/shop/store [8] https://www.comparably.com/companies/outback-steakhouse/competitors	[1] https://adexchanger.com/online-advertising/black-angus-steakhouse-cmo-cooks-fresh-marketing-plan/ [2] https://www.nrn.com/operations/newer-steakhouse-designs-sizzle [3] https://www.prnewswire.com/news-releases/black-angus-steakhouse-ignites-flamesoflove-this-valentines-day-300782915.html [4] https://www.blackanguscareers.com/ [5] https://www.blackangus.com/dinner-menu/ [6] https://www.blackangus.com/ [7] https://www.blackangus.com/contact/#top [8] https://www.blackangus.com/# [9] https://www.foxnews.com/food-drink/americas-best-chain-steakhouses	[1] https://www.longhornsteakhouse.com/about-us [2] https://www.longhornsteakhouse.com/home [3] https://www.longhornsteakhouse.com/customer-service/joineclub-step1 [4] https://www.mbaskool.com/brandguide/food-and-beverages/14728-long-horn-steakhouse.html [5] https://www.statista.com/statistics/909817/average-check-per-person-of-longhorn-steakhouse-restaurants/ [6] https://www.comparably.com/companies/longhorn-steakhouse/mission [7] https://www.longhornsteakhouse.com/sustainability [8] https://www.longhornsteakhouse.com/menu-listing/lunch [9] https://www.comparably.com/companies/outback-steakhouse/competitors	[1]https://logansroadhouse.com/about-us/ [2]https://www.thedailymeal.com/eat/best-casual-steakhouse-chains/slide-9 [3]https://locations.logansroadhouse.com/?_ga=2.215451671.1624973857.1555705025-1415748637.1555705025 [4]https://logansroadhouse.com/menu/ [5]https://logansroadhouse.com/offers/ [6]https://logansroadhouse.com/email/	[1]https://www.saltgrass.com/menu.asp [2]https://www.saltgrass.com/legend.asp [3]https://www.saltgrass.com/locations.asp?loc=SanAntonioSaltgrass [4]https://www.saltgrass.com/LSC.asp [5]https://www.saltgrass.com/ [6]https://www.thedailymeal.com/eat/best-casual-steakhouse-chains/slide-7	[1]http://hosss.com/about/ [2]http://hosss.com/locations-hours/ [3]http://hosss.com/join-our-eclub/ [4]http://hosss.com/menu/ [5]http://hosss.com/groups/ [6]https://www.thedailymeal.com/eat/best-casual-steakhouse-chains/slide-6 [7]http://hosss.com/
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