[SHOPEE] 🌻🌻 March Campaign 2021 🌻🌻
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1. Overall Details
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ItemDetailsDetails
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Campaign NameFlash sale Lowest Price Guaranteed (Flash Sale Rẻ vô địch )Mega Shopping Day
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KSPKey rush hours: 0H - 9H - 12H - 21HBrand discount up to 50%, Free Shipping 0 MBS, Giveaway 1 mil vouchers
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Campaign DurationPrehype: 22 Feb - 2 Mar
Key push period: 3 Mar - 8 Mar		15 Mar - 7 Apr
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Spike DaySpike: 3 Mar
Mini Spike: 8 Mar		Mini Spike: 27 Mar
Spike day: 4 Apr
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Bannerhttps://drive.google.com/drive/folders/1vTiJ6D5g-SBQAlU6Mbnwh35kzF5nwvnv?usp=sharing tbu
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Campaign URLhttps://shopee.vn/m/flash-sale-re-vo-dichtbu
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2. Campaign Pacing
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Spike Day
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3.3MonTueWedThuFriSatSun
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22 February23 February24 February25 February26 February27 February28 February
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CashbackMDDFlash saleMallLow-price dealsEcosystemCross Border
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1 March2 March3 March4 March5 March6 March7 March
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CashbackMDDSpike DayMallLow-price dealsEcosystemCross Border
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8 March
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Mini Spike
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4.415 March16 March17 March18 March19 March20 March21 March
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CashbackMDDFlash saleMallLow-price dealsEcosystemCross Border
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22 March23 March24 March25 March26 March27 March28 March
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CashbackMDDFlash saleMallLow-price dealsMini SpikeCross Border
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29 March30 March31 March1 April2 April3 April4 April
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CashbackMDDFlash saleMallLow-price dealsEcosystemSpike Day
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5 April6 April7 April
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CashbackMDDFlash sale
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DayLive DateEnglish NameFinal VNese NameCAT PushWeekly Cadance
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Mon22 February50% off DaySiêu sale nửa giáAll CATsCashback
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Tue23 FebruaryBeauty DaySiêu sale phái đẹpFMCGMDD
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Wed24 FebruaryFlash SaleSiêu hội Flash SaleAll CATsFlash sale
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Thu25 FebruaryLifestyle DaySiêu sale đời sốngLifestyleMall
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Fri26 FebruaryEntertainment DayGiải trí tại giaELHALow-price deals
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Sat27 FebruaryFashion DaySiêu hội thời trangFashionEcosystem
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Sun28 FebruaryGlobal Deals DaySiêu hội quốc tếAll CATsCB & Voucher
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Mon1 MarchMom & Kids daySiêu hội cho Mẹ & BéFashion, FMCGCashback
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Tue2 MarchPrice Reveal Day3.3 Bật Mí Giá SốcAll CATsMDD
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Wed3 MarchSpike Day
3.3 Flash Sale Rẻ Vô Địch
All CATsFlash sale
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Thu4 MarchBe beautifulSiêu hội làm đẹpFMCGMall
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Fri5 MarchStyle for WomenSiêu sale thời trangFashionLow-price deals
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Sat6 MarchBe ModernSiêu sale điện tửELHAEcosystem
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Sun7 MarchBe HandyNhà cửa tiện nghiLifestyleCB & Voucher
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Mon8 MarchMini Spike day
8.3 Flash Sale Rẻ Vô Địch
All CATsCashback
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3. Rush Hour
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Key MessageObjective
Prehype
(22 Feb - 7 Mar)
Spike Day 3 Mar &
Mini Spike 8 Mar
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Rush hour mechanics0H - Midnight Crazy Sale
Crazy Midnight Deals (High Value Deals)

Brand Discount (MDD)		GMV✔tbu
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9H - Brand Sale
Brand box/ Add on

Brand Discount (MDD)

Digital Product		GMV✔tbu
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12H - Half Day Half Price
50% Off deals

Voucher Hunting Discount 50%

Now Food Deals		GMV & Orders✔tbu
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15H - Cross Border
Flat Price 1k

Voucher CB hunting		Ordersxtbu
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18H - Best Selling Products
Top Selling Products

Top Search Products		Ordersxtbu
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21H - Low Price Deals
Flat Price x9K, Under x9K		Orders✔tbu
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