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B2B Content Workflow Template
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From b2bcontentos.com - Copy this sheet (File > Make a copy) before editing
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StageOwnerTime BudgetCommon Bottleneck CauseFixActual Days Spent (log here)
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IntakeContent lead1 dayTopic not scored or prioritizedUse a standing topic list scored in advance
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BriefContent lead or writer1-2 daysBrief template missing SEO or audience detailUse a repeatable brief template with required fields
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DraftWriter3-5 daysUnclear brief forces research mid-draftReject vague briefs before drafting starts
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SME/expert reviewSubject matter expert2 daysSME has no dedicated time blocked for reviewBatch review requests weekly with a hard deadline
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ApprovalManager or stakeholder1-2 daysNo single approver or approver has no contextName exactly one final approver and send them the brief upfront
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Publish and distributeContent lead1 dayPublishing treated as an afterthoughtBuild publishing and repurposing into the same checklist as writing
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How to use this sheet
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1. Make a copy (File > Make a copy) so this stays a clean template
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2. Log actual days spent per stage for your last 10 posts in the last column
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3. Compare against Time Budget to find your real bottleneck stage
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