| A | B | C | D | E | F | |
|---|---|---|---|---|---|---|
1 | LINK TO CONFLUENCE DOCUMENTATION | https://dailyburn.atlassian.net/wiki/display/MT/Spec%3A+Incoming+URL+Tracking | ||||
2 | ||||||
3 | Definition | Parameter | Example 1 | Rules/formats | ||
4 | Do not change any of these cells vvv | Input your specs in the higlighted cells vvv | If a field it not needed, leave it BLANK | |||
5 | Landing Page | Landing Page URL | dailyburn.com | input /xxxx | ||
6 | Tag initiator | ? | ? | DON'T TOUCH! | ||
7 | Partner | partner= | strong | name of the channel | ||
8 | mtype | mtype= | 22 | reference mtype table below | ||
9 | launch date | ldate= | -mmddyyyy -mmyyyy -QQYYYY | |||
10 | ad group | grp= | srtong-partnership | highest-level classification of the ad | ||
11 | creative | crtv= | describes creative | |||
12 | ad size | sz= | keysize (only applies to display) | |||
13 | targeted keyword | kw= | only applies to search and ampush | |||
14 | targeted gender | gen= | if available | |||
15 | targeted age | age= | if available | |||
16 | targeted device | dev= | if available | |||
17 | GA Source | utm_source= | strong | should match partner | ||
18 | GA Medium | utm_medium= | partnerships | reference mtype table below; use medium (word), not number | ||
19 | GA Campaign | utm_campaign= | strong-partnersip | can be combination of ldate, group | ||
20 | GA Content | utm_content= | pr | can be combination of creative, size | ||
21 | Link Output | This is your output URL ---> | dailyburn.com?partner=strong&mtype=22&ldate=&grp=srtong-partnership&crtv=&sz=&kw=&gen=&age=&dev=&utm_source=strong&utm_medium=partnerships&utm_campaign=strong-partnersip&utm_content=pr | |||
22 | ||||||
23 | REFERENCE | |||||
24 | Mtype | definition medium (GA) | Targeted Device types (dev) | Definition | ||
25 | 101 | branded SEM | 1 | Desktop | ||
26 | 102 | unbranded SEM | 2 | tablet | ||
27 | 2 | content text | 3 | mobile | ||
28 | 3 | video | ||||
29 | 4 | display | Targeted Gender | Definition | ||
30 | 5 | text links | fem | female | ||
31 | 6 | social media | male | male | ||
32 | 7 | affiliates | ||||
33 | 8 | Common partners | ||||
34 | 10 | internal links | goog2 | |||
35 | 13 | audio | yh1 (search) | |||
36 | 17 | TV | amp | |||
37 | 19 | connected devices | criteo | |||
38 | 20 | content outreach | stlhs | |||
39 | 21 | packaging | pndr1 | |||
40 | 22 | partnerships | rocketfl | |||
41 | 99 | employee referral | outbrain | |||
42 | 23 | subway | AOL | |||
43 | 24 | magazine | adrl1 | |||
44 | whatexp | |||||
45 | CJ | |||||
46 | mediawhizt | |||||
47 | integrate | |||||
48 | adsml1 | |||||
49 | yahoo (native ads) | |||||
50 | ||||||