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FY24 Prop 302 - Attachment A. Marketing Plan
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Print Placement - 1Details Status Budgeted Cost
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Publication Name: Arizona Official Travel Guide
Ad Size/Color: 1/4 Page, 4C
Issue Date: Jan 2024
Distribution: National

New $ 5,000.00
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Broadcast Placement - 2Details Status Budgeted Cost
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Station Call Letters: KKQR
DMA: Seattle
Spot Length/Frequency:
60/30
Broadcast Dates: February 5-10, 2024
New $ 3,000.00
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Outdoor Placement - 3Details Status Budgeted Cost
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Type of Placement: Billboard
Location: I-10
Size: 10'X40'
Dates: Nov 01-Dec 01
New $ 5,000.00
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Digital Media Placement - 4Details Status Budgeted Cost
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Website Name: Expedia
Ad Description: Banner Ad
Target Market: Texas
Dates: Oct. 2023
Ongoing $ 10,000.00
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Website Development/Enhancement - 5 DetailsStatus Budgeted Cost
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Website Name: Stock Car Travel
Website Address: www.stockcartravel.com
Project Description: Creation of Site
Ongoing $ 75,000.00
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Printed Material - 6DetailsStatus Budgeted Cost
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Name/Type of Printed Material: Phoenix Tourism Brochure
Target Audience: East Coast Residents
Quantity: 50,000
Distribution: Rack Displays
New $ 20,000.00
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Audio-Visual - 7DetailsStatus Budgeted Cost
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Name/Type of AV Material: Phoenix Tourism Brochure
Target Audience: Outdoor Rec. Ethusiasts
Quantity: 1-60 seconds
Distribution: Regional Markets
Ongoing $ 40,000.00
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Travel Show - 8DetailsStatus Budgeted Cost
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Name of Show: World Travel Market
Date: Nov. 5-7, 2023
Location: London, England
Target Audience: European Tour Operators
New $ 5,500.00
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Media Communications & PR - 9DetailsStatus Budgeted Cost
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Name/Type of Project: PR Contract
Brief Description: Press releases, collateral development, etc.
New $ 50,000.00
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Event Sponsorships - 10DetailsStatus Budgeted Cost
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Name of Event: Fiesta Bowl
Date(s): Jan. 1, 2023
Brief Description: College Footbal Bowl Game in Glendale, AZ
Ongoing $ 100,000.00
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Research & Strategic Planning - 11DetailsStatus Budgeted Cost
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Name/Type of Project: Coversion Study
Brief Description: Analysis of effective conversion of target cities campaign
Sub-Contractor: Arizona State University
Ongoing $ 25,000.00
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Co-operative Programs - 12DetailsStatus Budgeted Costs
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Name/Type of Project: Globe & Mail
Date(s): November 15, 2023-January 3, 2024
Description: In-store promotion
New $ 30,000.00
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Production & Design - 13DetailsStatus Budgeted Costs
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Name/Type of Asset: Print Ad Production
Target Audience: Circulation of magazine
Quantity: 3
Distribution: Magazines
New $ 3,500.00
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Other Marketing Activities & Projects - 14DetailsStatus Budgeted Costs
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Name/Type of Project: Experimental Marketing
Date(s): October 20-November 20, 2023
Description: In-market cut out boards
New $ 50,000.00
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Total FY24 Budgeted Costs $ 422,000.00
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