she's overtaken The Dispatch! Though I've revised down from initial 50K estimate. Now 10% conversion rate for (known) 350,000 total subscribers (https://www.nytimes.com/2020/12/27/business/media/heather-cox-richardson-substack-boston-college.html)

my Aug 2020 estimate was perhaps too high (it was then #1 - so the hardest to calibrate)

Reporting by Matt Taibi was #2 overall in Aug, est. 30,000 subs. this is a rebrand?

high growth -- why? cannot immediately see the cause

9900 an upper bound for rank 7 -- 9800 in vox https://www.vox.com/recode/22338802/substack-pro-newsletter-controversy-judd-doyle

Notably left/radical - interesting to see at least some of this being very popular

Upper bound - should nearly be "tens of thousands"

Bari Weiss: 16,500 subscribers, Oct 2021 https://www.vox.com/recode/2021/10/9/22715506/atlantic-newsletter-subscribers-substack

Warning: this chart is constantly changing as I get more info and/or change my modeling assumptions

I dropped out of a maths degree 15 years ago: aka i am not a statistician :D

Statisticians: please do borrow & improve

DM @hautepop with intel / builds / disagreement

This pricing x "thousands" followers x ranking doesn't add up - I'm going to guess it's a new rate & was previously lower, and/or yearly subs much lower

"Brought in $190K its first year" - so I'm too low... https://www.nytimes.com/2021/04/11/business/media/substack-newsletter-competition.html

another leftist substack. was "grossing over $100k annually" (8.3K month / ) by summer 2020

??? finger in the air here. will chart rank x log revenue & refine

Used this as a lower bound back in Aug ('thousands)

Has nearly doubled its price (was $12 in Aug 20)

Author has shared hard numbers, what a mensch https://twitter.com/StockJabber/status/1361428648939696131

Reddit reckon 5,500 followers, but by I think that's perhaps too high: power law here maybe isn't perfect Zipf? https://www.reddit.com/r/slatestarcodex/comments/l2zij5/astral_codex_ten_is_now_1_in_the_technology/gkg16d5/?utm_source=reddit&utm_medium=web2x&context=3

Claimed 53K total followers in Aug, 59K total now. Assuming same conversion rate

Near upper bound

"Over 70,000 readers" total

Could be higher. Has grown fast.

Another fast grower.

useful bound here

useful bound here - except need to check risk of weird monthly/annual pricing model.

"Audience of 36,000, about 20% of them paying" (April 2021 https://www.nytimes.com/2021/04/11/business/media/substack-newsletter-competition.html)

Subscriber count from About page, 10 March -- credit @nbj914 for the tip! https://sethabramson.substack.com/about

Has just overtaken AHP in around 20 March

Real shortage of edges to estimate anything from :\

Wonder if any of them have given nos. to press?

Dear reader if you have any good ideas please help :)

DM me @hautepop

The second best Substack.

Figure given in April NYT article https://www.nytimes.com/2021/04/11/business/media/substack-newsletter-competition.html

August 2020 estimate was off

Has grown more like 50% than the average 20%ish? since Aug 20? Hm.

bound! Love to get one

CA 5.65. "Over 900 paying subscribers", Feb 2021 https://nowtoronto.com/culture/toronto-writers-substack-newsletter-now-what-podcast

Substack have very little depth in news - but some interesting experiments in local reporting