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pSession IPPlatformPagesReferrerFlow – Starting PageFlowNotesInsight
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169.51.79.38Mobile4GoogleNewsBuyers Guide > Article > Buyers Guide > Article 2User scans page instead of reading page, uses photos to parse content (i.e. photo of car x must mean content is about car x) Article 2, user reads in chunks, not continuous scrollphoto to parse data, reads in chunks1
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2104.190.171.79Desktop30GoogleBuyers GuideBuyers Guide 1 > Buyers Guide 2 > photo gallery > Buyers 2 > Buyers Guide 32
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3208.114.139.9Desktop2DirectBuyers Guidebuyers guide index page > article 1 > buyers guide index pageReads entire article to bottom, goes back up, clicks on edge lineup3
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474.90.174.47Tablet14GoogleBuyers GuideBuyers Guide Index page 1 > Comparison Article 1 > Photo gallery > Buyers Guide Index PageReads to safety goes back up then down again to to comparison article then4
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45100.36.75.222Desktop37GoogleBuyers GuideBuyers guide index page 1 > photo gallerypause on price, spent a long time on competitors, clicked on all tabs, clicked on photo gallerymodules5
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6699.203.200.207Mobile12GoogleBuyers Guidebuyers guide index page 1 > photo gallery >2006 Buick LaCrosse, Page has a lot of empty spaces. Scrolls down pauses at prices, competitors and specifications, reads in screen chunks. Scrolls down to photos and videos pauses, then continues to bottom of page. Scrolls back up and then taps on photo gallery. Seems to want to enlarge photo using 2 finger pinch
Performance issue, lagging photo load
double down on modules. look to increase engagement
- Performance issue, laggy photo load
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5773.169.207.0Desktop42GoogleBuyers Guidebuyers guide index page 1 > photo gallery > buyers guide index page 1pause on specs clicks on CTA "see all photos"7
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38174.194.14.105Mobile28GoogleBuyers GuideBuyers guide MMY > photo galleryscans index page slowly to thumbs, returns to top, taps photo and goes into photo gallery quick. Goes through several ads.double down on modules. look to increase engagement enhance current modules, look to add more modules, make text more scanable, more sub heads, more descriptive sub heads. look for wayes to modulize written content (doesn't jeopordize SEO) e.g. trim level desciptions (photo if available) or maybe a chart.8
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19172.89.59.219Desktop5DirectFeaturesfeatures index page > article 1 > photo gallery > features index pagebrowsing, looking for something to consume. Auto show articlelooking enhance users ability to find things. live chat.9
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10171.61.127.57Mobile2GoogleHomeHome > article10
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211173.92.8.110Desktop2GoogleHomeHome > Car-reviewsSeems to be looking for something specific, doesn't find itlooking enhance users ability to find things. live chat.11
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12108.93.33.15Tablet3DirectHomeHome > car-reviews > features/classic-carsUser scrolled down home page to find your next car, use menu to go to car-reviews index page. User encounterd several page refreshes and lagginess on load morePerfomance12
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134.35.170.122Desktop3DirectHomeHome > news/article > HomeNot very many users are going from the home page to a news article page. Less than 1% of our sample. Mostly from mobile.13
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1469.18.22.184Mobile4DirectHomeHome > style/crossover >cars/MMNot very many users are going from the home page to a cars/ page. Around 2% of our sample. Mostly from mobile.14
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1569.123.20.124Mobile1Directcar-reviewsindex page > index pageUser selected two index pages looking for contentLooking15
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1698.127.126.91Desktop7DirectBuyers GuideM > MM1 > MM2 > MM1 > M > articleUser was definately looking for something specific and not finding it.Looking16
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1764.33.92.119Desktop2GoogleBuyers GuideMM > article > photo galleryscrolls down page, scrolls back up, clicks photo gallery17
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1847.182.91.1Mobile7price filterBuyers GuideMM > MMY > photo gallery > MMscimmed MM page several screens, then went back up and tapped Year button18
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1999.130.88.64Mobile1GoogleBuyers GuideMMYuser scrolledd to safety section and then quit19
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20108.94.172.79Mobile1GoogleBuyers GuideMMY user scrolled the entire page, tapped on show full review, scimmed to bottom20
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21172.58.56.142Mobile5GoogleBuyers GuideMMY > photo galleryscrolled to end of thumbs up/down, scrolled back up then went to the photo gallery. looks at 3 photos21
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22104.223.119.18Desktop2DirectNewsNews index page > article pageuser clicked on one article, but got a different article, not really sure what is going on there.22
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2347.205.123.155Desktop6Directphoto galleryphoto gallery >used thumbnails to navigate photos, Personalization idea? save photos?23
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2447.184.32.198Desktop6DirectSearchSearch > index page (reviews) > article > photo gallerySearched, didn't find what they were looking for, went to car reviews and used filter.Looking24
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25107.77.209.156Mobile2GoogleBuyers GuideYMM > article25
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2624.246.251.38Desktop2GoogleBuyers GuideYMM > YMMSUV YMM, scrolled down page then back up, select another SUV YMM26
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27general observation3,978 (64%) started flow on cars/ mostly MM, MMY , 543 (9%) start flow on news/ mostly a specific article. 237 (4%) started on home 6,18527
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28general observation28
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29162.251.193.192Desktop6Direct404 page404 page > car-reviews > cars/article > car-review > news/articleslow loading of additonal articles on car-reviews/, user gave up and selected an article from the recent posts module on the right rail29
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3075.136.56.165Desktop1Bingnews/articlearticleuser quickly scrolled entire article, scimmed, but not read. 30
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3150.90.48.50Mobile2DirectHomearticle > MM31
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3276.93.230.117Desktop8Googlenews/articlearticle > photo galleryConfused by photo gallery controls32
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33174.53.168.230Mobile6Flipboardnews/articlearticle > photo galleryexited after first ad33
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34177.195.14.239Mobile7Directnews/articlearticle > photo galleryscrolls to first occurance of photo gallery in text, taps and goes into photo gallery34
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3564.231.231.30Mobile2Directnewsarticle > YMM35
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36172.6.208.6Mobile3DirectHomearticle 1 > index page > article 236
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3797.70.113.26Mobile12GoogleNewsarticle 1 > photo galleryUser reads pages in chunks approximately one screen at a time as opposed to continously scrolling down the page
User taps on large gallery images
chunck37
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3871.114.85.132Desktop22DirectNewsarticle 1 > photo galleryAttemps to ckick on photo, almost clicks on first row of photos, ckicks on first photo, skips to specific photos, skips38
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3971.17.53.180Mobile34DirectNewsarticle 1 > photo gallery39
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40137.103.66.210Desktop36GoogleBuyers Guidearticle 1 > photo gallery clicks on last photo group CTA "View 36 Photos" bypasses view gallery. User demises sticky ad banner on the bottomsticky footer ad seems to be ignored or dimissed.40
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4173.51.17.94Mobile47GoogleNewsarticle 1 > photo gallery > article 1 the user scans the article to photo gallery goes into the photo gallery. When finishing the user returns to the original article and finishes reading it.read, look at photos, finish reading41
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4245.49.173140Mobile20DirectBuyers Guidearticle 1 > photo gallery > article 1 > photo galleryfirst test article, scrolls to bottom of article (screen chunks, not continous) then scolls back up to enter photo gallery, looks at 4 photos and returns to article then scrolls dow to bottom photo gallery (looking for something specifically?)enhance users ability to find things. live chat.42
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43108.171.135.188Desktop10UnkownBuyers Guidearticle 1 > photo gallery > buyers guide index page43
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44201.229.85.244Desktop2GoogleNewsarticle page > 404 pageuser probably came from google and was confused, was disappointed that it wasn't on this page. Page performance? Content not loading. Started to click on the 2019 New SUV, hesitated and clicked on car listSee session 1944
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45108.228.33.194Desktop1GoogleNewsarticle page 1User scrolled up and down the page, not really reading, looking for something, paused on gallery but didn't click. They might have been confused by the imagery of a truck and then a motorcycle. Came back again, still confused.At certian screen sizes, like large laptop screens, the headline completely disappears. Is the large hero image and no headline above the fold an issue? Is it too much work for users?45
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46174.49.154.224Desktop5DirectNewsarticle page 1> article page 2 > M index page > MM index page > YMM indexStarted on Tesla, went to another article on Tesla, then went to Main menu, selected Honda, then Honda Inisght 2019 index pageLooked at apirational pick, but then went to a more modest $ pick46
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4771.211.227.239Mobile1Directauto-news/auto-newsscrolls down page, about 10 post list items then abandons. Scrutinzes some listings more than 47
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48160.62.13.190Desktop7Directawardsawards > 404 > awards > news/article > 40448
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