SCORE-Annual_Marketing_Budget_Template.gdoc
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This is a TEMPLATE
You cannot edit directly on this doc
Please make a copy of this doc and delete this
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Converted to gdoc from SCORE.ORG's Annual Marketing Budget Template (June 2011)
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https://www.score.org/resource/annual-marketing-budget-template
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Annual Marketing Budget
YEAR
COST CENTER #
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JAN FEB MAR Q1 APR MAY JUN Q2 JUL AUG SEP Q3 OCT NOV DEC Q4 FY
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Misc - Department Specific (mktg)
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
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MARKET RESEARCH & MEMBERSHIPS
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Analyst Fees
$ -
10
Analyst Group Membership #1 $ -
11
Analyst Group Membership #2 $ -
12
Industry Organization Fees
$ -
13
Industry Org #1 $ -
14
Industry Org #2 $ -
15
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MARKETING COMMUNICATIONS
17
Corporate Brand Development
$ -
18
Messaging / Brand Framework $ -
19
Corporate Identity Standards $ -
20
Corporate Templates $ -
21
Corporate PPT / sales presentations $ -
22
Marketing Agency
$ -
23
Management Fees $ -
24
Special Projects $ -
25
Public Relations
$ -
26
Agency Fees (or Consulting Retainer) $ -
27
Wire Services $ -
28
Clipping Services (if not included in above) $ -
29
Analyst Tour $ -
30
Article reprints/usage rights $ -
31
PR campaign support $ -
32
Brand Awareness / Lead Generation
$ -
33
Print advertising $ -
34
Online advertising $ -
35
Keyword / SEO Program $ -
36
Industry Buyers Guides Insertions $ -
37
Other interactive programs
38
Website / Interactive
$ -
39
Website development (or redesign) $ -
40
SEO program maintenance $ -
41
Website traffic reporting tool $ -
42
Webinars $ -
43
Direct / Email Marketing
44
Events $ -
45
MonthDatesCityEvent #1 $ -
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Event #2 $ -
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Event #3 $ -
48
Event #4 $ -
49
Event #5 $ -
50
Event #6 $ -
51
Event #7 $ -
52
Event #8 $ -
53
Event #9 $ -
54
Event #10 $ -
55
Event #11 $ -
56
Event #12 $ -
57
Event #13 $ -
58
Event #14 $ -
59
Event Support
$ -
60
Booth property $ -
61
Graphics & Signage $ -
62
Giveaways & Apparel $ -
63
Sales Support
$ -
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Collateral $ -
65
Sales / Customer Videos $ -
66
Printing and other printed materials $ -
67
Sales Demo $ -
68
Miscellaneous Discretionary $ -
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Marketing Travel
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
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Trip #1 $ - $ - $ - $ -
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Trip #2 $ - $ - $ - $ - $ -
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Trip #3
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Trip #4
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Trip #5
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Trip #6 $ - $ - $ - $ - $ -
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Sub-Total ACCOUNTABLE Spending
$ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ - $ -
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YTD ACTUALS $ - $ - $ - $ - $ - $ - $ -
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MARKETING SPEND BY FUNCTION AS % OF TOTAL BUDGET (GRAPH AS PIE CHART RESULTS)
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[Use the below line items to transfer totals from each primary spend category above and create a pie chart for a useful executive snapshot]
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membership fees $ -
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consulting $
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brand development $ -
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advertising $ -
88
public relations $ -
89
web/interactive $ -
90
events $ -
91
sales support $ -
92
T&E $ -
93
misc other $ -
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TOTAL $ -
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100
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Annual Marketing Budget
 
 
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