Marketing Funnel
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Marketing Funnel, SummaryJan 2018Feb 2018Mar 2018Apr 2018May 2018Jun 2018Jul 2018Aug 2018Sep 2018Oct 2018Nov 2018Dec 2018Jan 2019Feb 2019Mar 2019Apr 2019May 2019Jun 2019Jul 2019Aug 2019Sep 2019Oct 2019Nov 2019Dec 2019Jan 2020Feb 2020Mar 2020Apr 2020May 2020Jun 2020Jul 2020Aug 2020Sep 2020Oct 2020Nov 2020Dec 2020Jan 2021Feb 2021Mar 2021Apr 2021May 2021Jun 2021Jul 2021Aug 2021Sep 2021Oct 2021Nov 2021Dec 2021
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Visitors
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 Organic 4,364 4,640 4,289 4,742 6,144 7,749 8,236 13,981 20,065 14,773 14,770 23,331 25,045 34,736 26,920 29,943 30,342 31,614 28,916 27,462 29,945 30,481 31,027 31,583 32,148 32,724 33,310 33,906 34,514 35,132 35,761 36,401 37,053 37,716 38,392 39,079 39,779 40,492 41,217 41,955 42,706 43,471 44,249 45,042 45,848 46,669 47,505 48,356
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 Adwords 3,590 3,718 3,762 4,384 4,785 5,812 6,827 10,666 14,668 12,594 14,198 19,829 20,387 28,009 21,674 27,436 22,971 25,003 21,871 20,243 27,686 23,267 23,612 24,693 23,857 24,054 24,201 24,038 24,098 24,112 24,082 24,097 24,097 24,092 24,096 24,095 24,094 24,095 24,095 24,095 24,095 24,095 24,095 24,095 24,095 24,095 24,095 24,095
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Total Visitors 7,954 8,358 8,051 9,126 10,929 13,561 15,063 24,647 34,733 27,367 28,968 43,160 45,432 62,745 48,594 57,379 53,313 56,617 50,787 47,705 57,631 53,748 54,639 56,275 56,005 56,778 57,511 57,944 58,611 59,244 59,843 60,499 61,150 61,809 62,488 63,175 63,874 64,587 65,312 66,049 66,801 67,566 68,344 69,136 69,943 70,764 71,600 72,450
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 Visitor Growth, m/m5.1%-3.7%13.4%19.8%24.1%11.1%63.6%40.9%-21.2%5.8%49.0%5.3%38.1%-22.6%18.1%-7.1%6.2%-10.3%-6.1%20.8%-6.7%1.7%3.0%-0.5%1.4%1.3%0.8%1.2%1.1%1.0%1.1%1.1%1.1%1.1%1.1%1.1%1.1%1.1%1.1%1.1%1.1%1.2%1.2%1.2%1.2%1.2%1.2%
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Signups
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 Organic 577 556 736 703 752 874 915 894 1,407 1,139 1,601 1,963 2,989 2,984 2,461 2,501 2,628 2,594 2,494 1,909 2,695 2,506 2,510 2,663 2,652 2,702 2,769 2,805 2,858 2,912 2,962 3,015 3,070 3,124 3,180 3,237 3,295 3,354 3,414 3,476 3,538 3,601 3,666 3,731 3,798 3,866 3,935 4,006
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 Adwords 452 486 594 576 654 732 815 811 1,076 966 1,212 1,652 2,242 2,259 1,878 2,250 2,144 2,267 2,202 1,538 2,400 2,047 1,985 2,130 2,054 2,056 2,080 2,063 2,066 2,070 2,066 2,067 2,068 2,067 2,068 2,068 2,067 2,068 2,068 2,067 2,068 2,068 2,068 2,068 2,068 2,068 2,068 2,068
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Total Signups 1,029 1,042 1,330 1,279 1,406 1,606 1,730 1,705 2,483 2,105 2,813 3,615 5,231 5,243 4,339 4,751 4,772 4,861 4,696 3,447 5,095 4,553 4,495 4,793 4,706 4,758 4,849 4,868 4,925 4,982 5,028 5,083 5,138 5,191 5,248 5,305 5,363 5,422 5,482 5,543 5,605 5,669 5,733 5,799 5,866 5,934 6,003 6,073
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 Visitor to Signup Conversion Rate12.9%12.5%16.5%14.0%12.9%11.8%11.5%6.9%7.1%7.7%9.7%8.4%11.5%8.4%8.9%8.3%9.0%8.6%9.2%7.2%8.8%8.5%8.2%8.5%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%8.4%
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MQLs
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 Organic 141 158 175 192 177 206 295 231 354 349 482 428 580 824 570 778 580 823 956 494 743 774 710 769 778 780 804 816 828 845 860 875 891 907 923 939 956 973 991 1,009 1,027 1,045 1,064 1,083 1,102 1,122 1,142 1,162
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 Adwords 136 132 126 147 169 196 236 202 331 297 344 362 476 707 518 707 531 612 675 457 598 577 541 568 562 557 562 560 560 561 560 560 560 560 560 560 560 560 560 560 560 560 560 560 560 560 560 560
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Total MQLs 277 290 301 339 346 402 531 433 685 646 826 790 1,056 1,531 1,088 1,485 1,111 1,435 1,631 951 1,341 1,351 1,251 1,337 1,340 1,337 1,366 1,376 1,388 1,406 1,420 1,435 1,451 1,467 1,483 1,500 1,517 1,534 1,551 1,569 1,587 1,605 1,624 1,643 1,663 1,682 1,702 1,723
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 Signup-to-MQL Conversion Rate26.9%27.8%22.6%26.5%24.6%25.0%30.7%25.4%27.6%30.7%29.4%21.9%20.2%29.2%25.1%31.3%23.3%29.5%34.7%27.6%26.3%29.7%27.8%27.9%28.5%28.1%28.2%28.3%28.2%28.2%28.2%28.2%28.3%28.3%28.3%28.3%28.3%28.3%28.3%28.3%28.3%28.3%28.3%28.3%28.3%28.4%28.4%28.4%
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SQLs
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 Organic 37 34 40 43 61 46 62 57 86 63 79 122 147 203 145 143 170 149 159 90 120 130 120 128 131 131 134 137 139 142 144 147 149 152 155 157 160 163 166 169 172 175 178 181 185 188 191 195
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 Adwords 26 29 37 35 45 41 47 41 63 61 71 93 131 163 112 120 130 118 131 86 95 104 94 97 99 97 98 98 97 97 97 97 97 97 97 97 97 97 97 97 97 97 97 97 97 97 97 97
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Total SQLs 63 63 77 78 106 87 109 98 149 124 150 215 278 366 257 263 300 267 290 176 215 234 215 225 229 228 232 234 236 239 242 244 247 249 252 255 258 261 263 266 269 273 276 279 282 285 289 292
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 MQL-to-SQL Conversion Rate22.9%21.8%25.5%23.1%30.6%21.7%20.5%22.7%21.8%19.2%18.1%27.2%26.3%23.9%23.6%17.7%27.0%18.6%17.8%18.5%16.0%17.3%17.2%16.8%17.1%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%17.0%
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Opportunities
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 Organic 15 30 33 38 30 31 47 38 46 58 73 109 150 153 108 127 96 114 124 80 103 108 103 109 110 111 114 116 118 120 122 124 127 129 131 134 136 138 141 143 146 148 151 154 157 159 162 165
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 Adwords 11 28 25 31 24 27 36 33 44 50 60 79 125 143 83 106 96 88 97 71 89 86 81 85 84 83 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84 84
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Total Opportunities 26 58 58 69 54 58 83 71 90 108 133 188 275 296 191 233 192 202 221 151 192 194 184 193 194 195 198 200 202 204 206 208 210 213 215 217 220 222 225 227 230 232 235 238 240 243 246 249
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 SQL-to-Opp Conversion Rate41.6%91.3%75.2%87.9%51.4%66.4%76.4%71.8%60.5%87.2%88.6%87.4%98.9%80.9%74.5%88.6%64.1%75.7%76.0%85.6%89.4%82.8%85.9%85.9%84.8%85.5%85.4%85.2%85.3%85.3%85.3%85.3%85.3%85.3%85.3%85.3%85.3%85.3%85.3%85.2%85.2%85.2%85.2%85.2%85.2%85.2%85.2%85.2%
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Trials
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 Organic 9 24 18 24 18 24 30 31 27 29 32 32 32 36 33 39 29 35 35 42 43 42 45 45 46 47 48 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 67 68 69
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 Adwords 9 20 16 22 18 21 27 26 25 29 27 27 29 32 32 35 27 29 35 42 39 39 40 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39 39
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Total Trials 18 44 34 46 36 45 57 57 52 58 59 59 61 68 65 74 56 64 70 84 82 81 85 84 85 86 87 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 105 106 107 108
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 Opp-to-Trial Conversion Rate67.0%76.4%59.4%66.8%65.7%77.6%68.4%80.3%57.7%53.7%44.5%31.4%22.2%23.0%34.0%31.7%29.1%31.7%31.7%55.8%42.6%41.8%45.9%43.4%43.6%44.2%43.7%43.8%43.9%43.8%43.8%43.8%43.7%43.7%43.7%43.7%43.6%43.6%43.6%43.6%43.6%43.5%43.5%43.5%43.5%43.5%43.4%43.4%
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New Customers
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 Organic 5 5 6 7 7 4 11 7 8 6 6 8 7 13 8 18 10 19 17 13 12 15 14 14 15 15 15 15 16 16 16 17 17 17 17 18 18 18 19 19 19 20 20 21 21 21 22 22
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 Adwords 5 6 6 6 7 6 10 7 6 8 8 8 8 12 9 20 10 10 15 17 14 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15 15
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Total New Customers 10 11 12 13 14 10 21 14 14 14 14 16 15 25 17 38 20 29 32 30 26 30 29 29 30 30 30 31 31 31 31 32 32 32 33 33 33 34 34 34 35 35 35 36 36 36 37 37
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 Trial-to-Customer Conversion Rate56.5%25.0%35.1%28.3%39.2%22.2%36.8%24.6%26.9%24.1%23.7%27.1%24.6%36.8%26.2%51.4%35.7%45.3%45.7%35.7%31.7%37.2%34.8%34.5%35.4%34.8%34.9%35.0%34.8%34.8%34.8%34.8%34.7%34.7%34.7%34.7%34.6%34.6%34.6%34.5%34.5%34.5%34.5%34.4%34.4%34.4%34.3%34.3%
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