CMO Scorecard - Mallory Lee - malloryrlee.com
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CMO Scorecard TemplateWeek of [Date]
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BrandingDemand GenerationPipelineFunnel VelocityKey Performance Indicators
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Inbound Calls & EmailsLeads vs GoalTotal Pipeline CoverageLead to SQL RtWebsite Conversion Rt
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35313 vs. 345$600,00013%2.50%
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MonthMonthQuarterMonthMonth
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Website TrafficOpportunities vs Goal
Pipeline Coverage - Marketing
SQL to Close RtCost Per Opportunity
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6,09042 vs. 55$325,00019%$250
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This WeekMonthQuarterMonthQuarter
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Share of VoiceAverage Deal Size
Deals Advanced beyond 50%
Pipeline AgeLTV / CAC
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33%$18,5001597 days2.7
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QuarterQuarterThis WeekQuarterQuarter
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Net Promoter ScoreCWNB vs Goal
Deals Advanced beyond 75%
Marketing VelocityMagic Number
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8.1$125,000 of $540,00045% 7%0.89
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QuarterQuarterThis Week Leads OpportunitiesQuarter
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Brought to you by Mallory R Lee Consultancy, LLC
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malloryrlee.com
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CMO Scorecard Template