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QuestionAnswerURL
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What is the name of your business?
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Could you please provide the documents required for Google Ads verification (Certificate of Public Registration of a Legal Entity, Extract from the Register, or VAT Registration Certificate)
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Could you please provide a link to the privacy policy, as it will be required for Ads.
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What is your website URL?
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Do you have access to tools such as Google Ads, Google Analytics, Google Tag Manager, Consent Mode (only for EU), your website, web hosting, Microsoft Clarity, Google Search Console, CRM systems? If so, have you granted us access (55digitalonlineinfo@gmail.com
)? If any of these are not available, we can create them for you.
https://docs.google.com/document/d/137VE3puCcpSYDCMvhM_HxkBDf_4XFmPx/edit#heading=h.gjdgxs
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Do you have access to Facebook Ads Manager? Please grant us access only if you plan to run Facebook Ads: 55digitalonlineinfo@gmail.com
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Do you have existing creatives (images, videos, ad copy) that you'd like us to use for your campaigns?
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What industry or niche does your business operate in?
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Describe your business in one sentence.
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Who is your ideal customer?
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Could you provide a customer excel/google sheet list to use for retargeting (emails)?
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What is the geographic location of your target audience? (e.g., city, country)
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What are the key demographics of your target audience? (e.g., age, gender, income level, interests)
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What problems or needs do your products/services solve for your customers?
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What are your primary goals with Ads?
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Do you know the average profit margin for each of your specific products or services?
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What is your average revenue per client? (This helps us understand your typical client value.)
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What is your average profit per client? (This helps us assess your profitability per client.)
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What is your average close rate or conversion rate? (This helps us understand how many leads convert into paying clients.) Our average close rate is around 20%, meaning that roughly 1 out of 5 leads converts into a paying client. If you don’t have this data, that’s okay — we’ll need to gather it to make accurate predictions.
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How many leads/sales per month are you aiming for?
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What products or services would you like to promote through Ads?
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Do you have specific offers, discounts, or promotions we should highlight?
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What makes your product/service stand out from competitors?
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Have you run Ads before?
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What has worked well in your previous campaigns? What hasn’t worked?
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Are there specific keywords or audiences you’ve already identified or would like to target?
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What is your monthly advertising budget?
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Do you have a dedicated landing page for each service or product?
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Please provide the IP addresses of the client and team members who frequently visit the website, so we can block internal traffic in GA4 and Microsoft Clarity to ensure clean data. If you're not willing to share the IPs, that's fine, but please note that the data may not be as accurate if the website is accessed too often.
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Who are your main competitors?
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Are there any competitors whose ads you admire or would like to benchmark against?
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What happens after a lead/sale is generated? (e.g., call center, email follow-up, sales team)
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What is your average response time to new leads?
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Do you have a CRM system in place to track leads? If yes, which one?
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Do you have conversion tracking set up?
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Who will be the main point of contact for this project?
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