Checklist: Using YouTube for Local SEO

	A	B	C
1	Checklist: Using YouTube for Local SEO
2	See detailed version at localvisibilitysystem.com/2022/12/30/using-youtube-to-pull-more-freight-for-your-local-seo/
3	what to optimize	#	step
4	general	1	Is the topic highly specialized?
5	general	2	Do you have a version in another language (if applicable)?
6	general	3	Have you chopped out unnecessary footage?
7	general	4	If it’s long, have you chopped it up into shorter videos on specific topics?
8	title	5	Does the title include a question or implied question that a would-be customer/client/patient might type into Google?
9	title	6	Does the title include a related question, related phrase, or synonym?
10	title	7	Does the title mention at any locations?
11	title	8	Does the title mention the news channel or other organization that shot the video (if applicable)?
12	description	9	Does the description contain a couple of paragraphs (at least) or a transcript?
13	description	10	Does the description contain a naked link to (at least) one relevant page or resource on your site?
14	description	11	Does the description contain a naked link to your homepage?
15	description	12	Does the description describe your service area or your location?
16	description	13	Does the description contain your business's name, address, and phone #?
17	description	14	Does the description contain a clear call-to-action geared toward potential customers/clients/patients?
18	description	15	Does the description contain any links to related videos you hope the viewer checks out?
19	description	16	Does the description contain link to a version of the same video in a different language (if applicable)?
20	description	17	Does the description contain hashtags?
21	other settings	18	Have you added as many tags as you can in the “tags” field?
22	other settings	19	Have you renamed the raw video file to something relevant?
23	other settings	20	Have you specified the language of the audio?
24	other settings	21	Have you specified the language of the subtitles?
25	other settings	22	Have you specified the "Location” of filming, if applicable?
26	other settings	23	Have you specified the recording date?
27	website use	24	On your website have you embedded every video on at least one page (or blog post)?
28	website use	25	On your website have you embedded the most-relevant, most-urgent, or most-popular video(s) on critical pages of your site?
29	website use	26	On your website have you embedded videos that are about or shot in in a specific city on the corresponding “city” pages?
30	website use	27	On your website have you linked to your YouTube channel in at least a few noticeable spots?
31	website use	28	Have you created a main “Video Gallery” page?
32	website use	29	Have you created a page for each topic you’ve got a video on?
33	resuscitation	30	Have you put low-views videos higher up on the pages where you’ve embedded them?
34	resuscitation	31	Have you watched the videos on different devices and browsers?
35	resuscitation	32	Is your video-preview thumbnail unlikely to scare viewers away?
36	resuscitation	33	On your website do you ask visitors to watch the embedded videos?
37	resuscitation	34	Does each page you’ve embedded the video on show up as an indexed "Video Page" in Search Console?
38	resuscitation	35	Have you checked out others’ videos on the topic and determined that you haven't overlooked an obvious and easy win?
39	resuscitation	36	Where appropriate, do you link to the video (in lieu of embedding it)?
40	resuscitation	37	Have you given it a couple of months to gain traction?
41	resuscitation	38	If the video is brief enough, have you uploaded the raw video file to your Google Business Profile page?
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