Pisano - Product Research
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Consumer Barometer with Google
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www.consumerbarometer.com
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The Smart Shopper
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Purchase Behavior
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Where did people make their purchase?
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IndustryStorePhoneDirect MailOnlineEmailOther
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Car Insurance48%29%1%11%3%8%
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Cinema Tickets86%4%2%7%0%1%
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Clothing & Footwear66%6%1%27%0%0%
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Groceries97%0%0%1%0%0%
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Hotels (Leisure)2%47%0%44%1%6%
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Mobile Phones53%6%0%41%0%0%
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Real Estate57%10%0%11%2%18%
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Restaurants59%26%1%10%0%2%
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Question asked:Where did you make your purchase?
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Total Respondents: 2051
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Base: Internet users (accessing via computer, tablet or smartphone) | Answering based on a recent purchase (in select categories)
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Source: The Consumer Barometer Survey 2014 / 2015
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Filters Applied: TR; [Medium, High]; Real Estate; Restaurants; Mobile Phones; Hotels (Leisure); Car Insurance; Cinema Tickets; Clothing & Footwear; Groceries
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Products Bought Online from Abroad
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Clothing, books, cosmetics and computer hardware/software are among the products most often purchased online from abroad.
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Product TypePercentage
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Cosmetics, beauty or health products19
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Books, CDs, DVDs or video games15
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Clothing, accessories or footwear20
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Computer hardware, software or peripherals24
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Question asked:What type of product have you ever purchased online from abroad?
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Base: Internet users (accessing via computer, tablet or smartphone) | Ever purchased a product / service online from abroad
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Source: The Consumer Barometer Survey 2014 / 2015
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Country: Turkey
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www.consumerbarometer.com
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