Marketing Campaign Goal Metrics
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Marketing GoalsNet Margin 0%
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Goal/Month$12,000
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COGS40%$4,800
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Marketing
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Fixed Costs10%$1,200
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Ad spend15%$1,800
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Operations35%$4,200
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Net$0
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Profit Margin0%
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ROAS4.0
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Traffic
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Impressions300,000
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Click Through3.00%9000
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Funnel Step 150.00%4500
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Funnel Step 225.00%1125
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Purchase15.00%168.75
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Cost Per Impression$0.01
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Cost Per Click$0.20
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Average Order Value$100
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Revenue$16,875
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