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Jan-15Feb-15Mar-15Apr-15May-15Jun-15Jul-15Aug-15
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High-Level Metrics (Details: http://versionone.vc/social-platforms-metrics-1/)
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Users (#)
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Total Active Users
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 New Users
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 Returning Users
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 Retained Users
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 New
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 Retained
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 Resurrected Users
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Total Churned Users
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 New Churned Users
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 Inactive Users
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Total All-Time Users
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% of Total Active Users
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 % New Users
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 % Returning Users
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 % Retained Users
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 % Resurrected Users
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W-o-W or M-o-M Growth (%)
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 Total Active User Growth Rate
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 Retained Users Growth Rate
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 Resurrected Users Growth Rate
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DAU and MAU
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DAU (#)
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 DAU Growth Rate (%)
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MAU (#)
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 MAU Growth Rate (%)
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DAU/MAU
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 DAU/MAU Growth Rate (%)
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Business Metrics
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CAC (paid and organic) ($)
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 CAC (paid) ($)
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 Percentage of users acquired through paid acquisition (%)
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LTV ($)
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NPS
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ARPU ($)
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Content Engagement Metrics (Details: http://versionone.vc/social-platforms-metrics-2/)
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Action / Event 1, e.g. Images
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 Total images uploaded to date
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 New images uploaded this month
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 % image growth rate
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 Average images uploaded per user
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 Average comments per image
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 Average upvotes per image
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 Average shares per image
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 % of users who have uploaded an image... .... in the past month
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 at least once
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 2x
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 5x
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 10x+
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 % of users responsible for uploading 80% of all images
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 % of users who have engaged with images... ... in the past month
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 at least once
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 2x
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 5x
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 10x+
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Action / Event 2, e.g. Status Updates
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 Total status updates to date
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 New status updates this month
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 .....
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Relationship Engagement Metrics (Details: http://versionone.vc/social-platforms-metrics-3/)
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Total connections made (#)
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 Connection growth rate (%)
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New connections made (#)
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 New connection growth rate (%)
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Connections per user (#)
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 Connections per user growth rate (%)
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Number of new connections made per user
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 New connections per user growth rate (%)
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Total groups formed (#)
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 Group growth rate (%)
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New groups formed (#)
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 New group growth rate (%)
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Groups subscribed to per user (#)
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% of total users subscribing to at least one group (%)
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Messages received and/or sent per user (#)
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Interactions with unique individuals per user (#)
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Average % of connections that any single user interacts with (%)
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