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Newsroom / Needsknow
fact driven 		understand
context driven		feel
emotion driven 		do
action driven
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BBC World Service (Global, 2016)Update me Educate me Inspire me Black = (similar to) user needs
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Keep me on trend Give me perspective Divert me Red = brand specific needs
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BBC News (English, 2023)Orientate meHelp me learn Divert meHelp me plan
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Help me understand Help me relate
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TRT World (Turkey)Update me Educate me Move me
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FOMOGive me perspective Inspire me
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Challenge me
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Wall Street Journal (USA)Update me Educate me Inspire me Connect me
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Give me an edge Entertain me
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The Atlantic (USA)Help me discover new ideas Give me deeper clarity and context Let me take a meaningful breakIntroduce me to the writers at the top of their craft
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Challenge my assumptions
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South China Morning Post (China)Update me Educate me Inspire me Help me along
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Keep me on trend Give me perspective Divert me Connect me
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Help make decisions
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Vox (USA)Surface something hidden Bring clarity
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Explore solutions
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Connect micro to macro
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Dissect complicated issues
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Vogue (Global)Update me Educate me Divert me Make me feel responsible
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Inspire me
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New York Times (USA)Catch me up Explain this to meEnrich my lifeMake my life easier
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Connect me with ideas Improve my life
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Make me think
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Context (UK)Give me context Help me take it forward
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Broaden my perspective
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The Conversation (UK)Keep me on trend Educate me Motivate me
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Give me perspective
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DRIVE project (20 media houses in Germany)Update meEducate meDivert meHelp me
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Give me perspectiveInspire me
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DPG Media (Belgium/The Netherlands)Update meGive me contextMove meHelp me
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Entertain meConnect me
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Mediahuis (Belgium/The Netherlands)Update meGive me insightInspire meService me
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Connect me
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Bonnier (Sweden)Update meHelp me understandEntertain meConnect me
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Give me a favour
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Daily Maverick (South Africa)Update me Educate me Inspire me
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Keep me on trend Give me perspective Divert me
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NOS Keep me up to dateLet me form my opinionDrag me alongLet me apply
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(public broadcaster The Netherlands)
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RPO (Dutch regional broadcasters)Update meEducate meDivert meHelp me
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Keep me engagedGive me perspectiveInspire meConnect me
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Omroep Gelderland (The Netherlands)Keep me up to dateHelp me form my opinionDistract meHelp me out
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Keep me on trend Teach me something newInspire meMove and Connect me
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Omroep BrabantUpdate meEducate meDivert meConnect me
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Keep me on trendGive me perspecitveInspire me
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LAist (USA)Inform DiscoverConnect Change
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ChangeNavigate
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Global podcasts (UK)Help me discover something new Give me different perspectivesEntertain/Divert/Amuse me
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Challenge my thinking Inspire me
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Share experts opinions
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Present a deeper understanding
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TBIJ (UK)Show me how the world is affected by it Educate me
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Show me how you got there
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IDN Times (Indonesia)Update me Educate me Inspire me
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Keep me on trend Give me perspective Divert me
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Globo (Brasil)Update me Educate me Inspire me
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Keep me on trend Give me perspective Divert me
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Ultraviolett Stories (Germany)Inform meLearn me somethingInspire meMotivate me
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Keep me engagedLet me form my opinionEntertain meHelp me
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Other models/Needsknow
fact driven 		understand
context driven		feel
emotion driven 		do
action driven
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Google - search (USA)Surprise me Educate me Impress me Help me
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Thrill me Reassure me
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Culture Trip - travel (UK)Orient me Inspire me Help me plan
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Help me book
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Deutsche Welle
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