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1 | Observer | Subject's Name | A.1 Age | A.2 Gender / Pronoun | A.3 PT / FT Student | A.4 Employement Status PT / FT | A.5 How do you usually search for jobs? | A.6 Are there specific websites you like to use for job searching more than others? | A.7 What kind of jobs do you typically look for? (Occupation) (Full time, part time, internship) (Distance) (Experience level) | B.1 Have you been to this website before? (indeed.com) | B.2 What are your first impressions about Indeed.com’s layout? | B.3 What does the homepage tell you about what you can do on the indeed website? | B.4 Do you feel that this site is credible? Why or why not? | B.4.1 Do you feel that this site is credible? (Score 1-5) 5 being credible. | C. TASK Your task is to search and apply for a job that you would like. Please feel free to filter the page to your liking. (Time-sec) | C.1 How accurate are the results compared to what you expected? (Please rate from 1 to 5 stars, with 5 being the most accurate.) | C.2 How relevant are the results given by the site compared to what you wanted? (Please rate from 1 to 5 stars, with 5 being the most accurate.) | C.3 Do you have enough information to make a selection from the results given? (Please rate from 1 to 5 stars, with 5 being the most accurate.) | C.5 How easy was it for you to complete the search? (Please rate from 1 to 5 stars, with 5 being the easiest.) | C.5.1 How easy was it for you to complete the search? (#Clicks) | C.6 From this page, how would you find more information about a specific position or company that you are interested in? | C.6.1 From this page, how would you find more information about a specific position or company that you are interested in? (Time-sec) | C.6.2 From this page, how would you find more information about a specific position or company that you are interested in? (Did subject complete the task?) Yes/No | C.6.3 From this page, how would you find more information about a specific position or company that you are interested in? (#Clicks) | C.7 Do you feel like you would be considered a top applicant by using Indeed.com, or would you have a better chance of applying directly through the companies website? Why or why not? | C.8 Does this job match what you were expecting? Why or why not? | D. TASK please apply to work at Nana’s Green Tea, LLC. Go through the entire process, you may select any document for a resume. Please stop before hitting ‘Apply’. (Time-sec) | D.1 please apply to work at Nana’s Green Tea, LLC. Go through the entire process, you may select any document for a resume. Please stop before hitting ‘Apply’. (#Clicks) | D.2 Do you know if you have created an Indeed.com account at this stage? | E. TASK Let’s say you need coaching and career advice; how would you find that information on the website? | E. TASK Let’s say you need coaching and career advice; how would you find that information on the website? (Time-sec) | E. TASK Let’s say you need coaching and career advice; how would you find that information on the website? (Did subject complete the task?) Yes/No | E. TASK Let’s say you need coaching and career advice; how would you find that information on the website? (#Clicks) | E.1 What are your first impressions of the Coaching and Career Advice section? (Please rate the ease-of-use from 1 to 5 stars, with 5 being the easiest.) | E.2 What is the likelihood that you would use this service? Why? (Please rate from 1 to 5 stars, with 5 being the most likely.) | E.3 What is the likelihood that you would refer this service to a friend or a family member? Why? (Please rate from 1 to 5 stars, with 5 being the most likely.) | |||||
2 | SAAM | Sahar | 28 | F | PT | PT | Searches for jobs online and she tries to use her network and friends to find a job. | Indeed & Linkedin | Marketing | Yes | It's clean and straight forward. | Find jobs - Search - Post resume. | Yes | 5 | 192 | 4 | 5 | 4 | 5 | 9 | I would click on the compnay link and here it is. | 51 | Yes | 1 | I find it easy to apply through indeed.com. I've had good results in the past. Employers reach out to me after I send out my resume. But if it's a job that I am interested in, I directly apply for it through the company website. Somehow I think it is more direct. | Yes | 155 | 9 | No | I didn't know you could get career advice here. I thought this was just a job search site. | 58 | Yes | 2 | 4 | 4 | 3 | |||||
3 | SAAM | Eva | 24 | F | PT | PT | Online | Monster, Linkedin | Finance, administrative, anything that matches my schedule. | Yes | Looks like Google. Not much diffrent than any other site. | Search for position by job titles and keywords. | Yes | 5 | 170 | 3 | 4 | 4 | 5 | 7 | It tells you what company it is. So, I'm assuming you just clikc here on the company name. | 53 | Yes | 2 | I guess there will be a bigger pool of applicants that apply directly through the company website. I guess potentially indeed just because depending on how many people utilize indeed. I think there might be a smaller pool. | No It didn't tell me how much the pay is, even though I selected a specific pay amount. | 85 | 11 | No | If you scroll all the way down, there is a section that says career advice. | 15 | Yes | 0 | 2 | 3 | 2 | |||||
4 | SAAM | Zack | 25 | M | PT | PT | Networking, applying online. | craigslist | Food industry jobs, office jobs. | Yes | It seems useful, nothing to complicated. But I never seem to get a reply back. So, I don't use it too much. | Find jobs - Search - Post resume. | Yes | 4 | 130 | 4 | 5 | 5 | 5 | 6 | Maybe you go on Yelp & Google and search for the company. | 64 | No | 4 | I have no idea. | Sounds like a good job. But I don't have the experience for it. | 120 | 20 | No | I have no idea where to go for that. It's hard to find. | 87 | No | 6 | 0 | 0 | 0 | |||||
5 | Lily | Abbie | 23 | F | FT | PT | Google Searches by location/title, Indeed | Google, Indeed | Search by job type and location | Yes | It's very clean. "looks kind of Craigslist-y" (and she doesn't like Craigslist), "kind of boring" | I can post a job, search for keywords and location, upload my resume, sign in (but doesnt see a call to action "create account" which surprised her) Expecting / pictures of people searching for jobs or who got jobs through Indeed to engage her more | "The site looks janky even though I know it's legit" | 3 | 240 | 4.5 | 4.5 | 1 | 5 | 6 | "click the big underline" (user moves cursor over job title) | 30 | Yes | 1 | Directly through, I think. User assumed most jobs require you to go through their site. | "It does" | 75 | 8 | No | "Click the big underline" (user moves cursor over job title) | 15 | Yes | 1 | 5 | 3 | 3 | |||||
6 | Lily | Dominick | 35 | M | FT | Unemployed | HuskyJobs, GameDevMap, company websites | HuskyJobs, GameDevMap | Internships and FT positions | No | "This is a bad layout... The indeed company logo should be at the top , centered so that it isnt distracting from the search capabilities | "I can post my resume, sign in, search specific things, company reviews, salaries, resumes, post jobs... It seems very versatile. 'Post Resume' is on the screen twice, so its confusing as to what im supposed to be using.... I don't understand why I would be uploading before signing in or creating an account" | Im used to more polished looknig websites that have more color and coordination so that my gaze flows towards the things that are important. On this page, I don't know what's important so it looks like it was put together rushed" | 2 | 300 | 1 | 2 | 5 | 4 | 3 | "I dont know because they've got the postings on the right and some of them say aply and some say apply on company site but they dont have the company site or listing." | 10 | Yes | 4 | "I dont know how good a chance I would have applying through Indeed. I would probably hedge my bets and apply on both. I like to apply to the site directly, cutting out as many middle men as possible" | Yes, I was looking for software dev. manager. After I put them in quotes, I got what I was looking for. | 80 | 13 | No | I've looked around the page... and navigated to "Help Center" | 85 | No | 7 | 0 | 0 | 0 | |||||
7 | Lily | Viviana | 21 | F | FT | PT | References from other people, teachers, Indeed | Indeed | Retail, childcare | Yes | Easy to use | You can look at job titles, or keywords, areas you're considering | It looks pretty trustworthy. It looks professional | 5 | 230 | 3 | 4 | 5 | 5 | 3 | " You can probably minimize the search by going to companies" User also indicates that you can enter more specific terms in the "what" search field | 0 | No | 4 | I think it depends. Not confident that Indeed info is current with external orgs & companies. "Maybe going to the website might be more direct. but this is a great place to start" | Yes - It gives you everything you need to know before going in for an interview, to get a more detailed description of what the job looks like/what is required of you | 55 | 10 | No | User moved cursor to top menu, clicked "Employers/Post Job" then Indeed Logo, scrolled to bottmo of page, back up, lookd to the right menu and back up to the top | 40 | No | 4 | 0 | 0 | 0 | |||||
8 | Raya | Jordan | 24 | M | FT | PT | Online | LinkedIn mostly, sometimes Indeed | jobs that I'm qualified for, restaurant, serving | yes | clean, hard to read links, nothing really stands out ("find jobs" and "find salaries" are hard to see | you can use is as an employee or employer to search for jobs or people | yes, it's clean, easy to navigate, plus I've heard of it before so I know it's legitimate | 4 | 49 | 3.5 | 3.5 | 4 | 4 | 3 | I would probably Google it, look at the companies mission statement, see if it aligns with what I want, look at LinkedIn to see who I know that might work there | 0 | No | 4 | I think I would still be considered a considerable applicant | Yes, the job I searched for is simple so it gives me the results I was expecting | 26 | 6 | No | Went to Homepage then straight to "Help Center", clicked on "Job Seeker Help Center", scrolled through slowly to the bottom, then back to the top. | 100 | No | 5 | 0 | 0 | 0 | |||||
9 | Raya | Mijal | 36 | F | FT | PT | recruiters, websites like indeed | Career Builder, LinkedIn, Craigslist, sometimes Indeed | legal jobs | yes | looks easy, clean, easy to read at this stage | search for jobs in the area you want | kind of - it's plain. not appealing but it looks easy to use | 3 | 125 | 1.5 | 1.5 | 1 | 2.5 | 4 | "I would have to start over, to the page before to broaden my search" | 27 | No | 2 | "I've never had success through Indeed so personally I would rather apply through the company" | "Yes, it's an associate position which I was looking for" | 43 | 7 | No | Hovered at the top and then scrolled all the way down to find the link. | 21 | Yes | 1 | 3 | 1 | 1 | |||||
10 | Raya | Kelsey | 29 | F | PT | PT | LinkedIn or GlassDoor | Health and wellness, fitness jobs | yes | bland, boring, not a lot of info. | search for a job, company reviews, salaries, etc. | yes because I've been on it before | 3 | 52 | 2.5 | 2.5 | 3 | 3 | 4 | "I would probably just Google it" | 7 | No | 0 | "I think it would be helpful to apply through the company website, but I also feel like I have enough experience to be considered from any website. I still think you have a better chance throught he direct companies website." | "Yeah, sure. It's a job in my background." | 62 | 9 | No | Assuming it's at the bottom | 20 | Yes | 3 | 3 | 3 | 2.5 | ||||||
11 | Felicia | Tony | 19 | M | FT | Unemployed | PT, FT, Internship, any field. | No | Clean, straight foward | Search for jobs, search th earea, uderstand the company. | Yes, it's polish, clean | 5 | 45 | 5 | 5 | 5 | 5 | 3 | "Probably through their company website" | 8 | Yes | 2 | "I feel like I would have a better chance if I apply to the company directly. Because I feel like Indeed is a 3rd party." | Yes, I'm studying business/marketing, it match what he wanted in general | 108 | 12 | No | Went to Company Review, then went to Find Resumes, end up searching for "management" in 'Find resume' tab` | 52 | No | 3 | 0 | 0 | 0 | |||||||
12 | Felicia | Xuan | 24 | F | FT | Unemployed | Glassdoor, Indeed and Linkedin | Indeed | Marketing | Yes | Simple and clear. Know where to type in to search for job. It also filter jobs by categories so you can browse. | Find jobs, view jobs by categories and can post jobs. Can check company review, salaries and resume. | Yes, but not sure what's the "Find Resume" is for. | 4 | 95 | 4 | 4 | 4 | 3 | 3 | Participant click on the "Apply Now" button, expecting to be able to see more information about the company, but was surprise that it takes her straight to the application part. | 39 | Yes | 7 | "I think it's more convinient to just use Indeed to apply for jobs because I don't need to make a new account for each website." | Yes, I think. Because the title say "Marketing Assistant", major responsibilities, and the requirement for the candidates, it match with the job title. | 40 | 9 | No | Went to "Find Resume" | 78 | No | 2 | 0 | 0 | 0 | |||||
13 | Felicia | Maggie | 22 | F | FT | Unemployed | Handshake, Linkedin | Linkedin, give more option to explore | Communication or graphic design | Yes | There are a lot of white space, there's no picture. Looks like an unfinish website. | It's obviously a job searching website | Because the layout of the whole website seems unfinish. It's really rare to find a website that doesn't have any picture in their homepage. It looks plain. | 3 | 99 | 2.5 | 3 | 3 | 4 | 5 | She click on the blue text for the company name, which takes her to the company review page. | 10 | Yes | 2 | "I don't know if applying through indeed will make me standout." "If applying through company website, maybe they will see it first." | Yes | 50 | 8 | No | Scroll down and click on "career advice" | 19 | Yes | 4 | 4 | 1 | 1 | |||||
14 | Dana | Danny | 23 | M | FT | Unemployed | Family referal | No preference | Marketing , Law, FT | Yes | Concise and clear | Use the bar to type in job searching and location. Post resume or post jobs. | Friend recommeded Indeed before | 3 | 97 | 3 | 3 | 3 | 5 | 4 | He goes to the filter, reviewing companies titles. And he clicks on Microsoft | 10 | Yes | 2 | "Half and half." He couldn't tell the difference. | Basically matching | 46 | 5 | No | He scrolls down the homepage real quick. And then uses the searching keywords function to serach the site. | 21 | Yes | 2 | 3 | 4 | 1 | |||||
15 | Dana | Jessie | 22 | F | FT | Unemployed | Handshake, Linkedin | Handshake | FT, PT, Internship,Video production, Marketing | Yes | Simple. It has improved a lot. Clear. | Put keywords for job searching | Because she knows Indeed is wellknown for job searching. | 5 | 81 | 3.5 | 4 | 5 | 5 | 4 | She clicks on "more..." under the job title. And clicks on the job title. She is surprised to see the page shows up on the side. | 19 | Yes | 2 | She feels that she would have a better shot at the company's site. Because the company will look at their own website first. | Yes. It is video productionn associated | 42 | 7 | No | She goes to the home page and scroll down real quick. | 51 | No | 1 | 0 | 0 | 0 | |||||
16 | Dana | Elliott | 24 | M | FT | PT | Handshake | No preference | Social media, Digtal media | Yes | Concise, clear. Content is smart. Indeed logo is relatively small on the left top section.He thought he was on the sub page, but instead he was on the homepage | Find jobs. | The information is not enough to decide whether the site is credible | 3.5 | 127 | 5 | 4.5 | 4 | 5 | 2 | He goes to the filter, reviewing companies titles | 14 | Yes | 1 | He feels more confident if applying on a company's website. He will look up list of company on Indeed.com, and then apply on the company's website | Yes. The title, description, and location fits. | 178 | 5 | No | He goes back to the home page, scroll down to read the content, and then he finds it at the bottom | 33 | Yes | 7 | 3 | 2 | 1 | |||||
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