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QuestionAnswerCount
Answers(%)
Respondents(%)
Stratified Count
Stratified Answers(%)
Stratified Respondents(%)
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Do you mainly use your vehicle for family or personal use?
Family8743.50%84.6642.33%42.33%
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Do you mainly use your vehicle for family or personal use?
Personal10452.00%108.0354.01%54.01%
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Do you mainly use your vehicle for family or personal use?
Other94.50%7.313.66%3.66%
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Who is usually in the car with you?
87
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What is your most frequent use for your vehicle?
Commuting to school/work
9346.50%92.5146.25%46.25%
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What is your most frequent use for your vehicle?
Errands7437.00%76.338.15%38.15%
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What is your most frequent use for your vehicle?
Traveling
2412.00%23.911.95%11.95%
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What is your most frequent use for your vehicle?
Other94.50%7.33.65%3.65%
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Are there any systems in your vehicle that are confusing to use (e.g. center console, dashboard, audio system, safety system, user interface)?
200
11
Would you be interested in an option to customize the sound of a car's electric motor? If so, please specify in the next question.
Yes11457.00%115.5557.77%57.77%
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Would you be interested in an option to customize the sound of a car's electric motor? If so, please specify in the next question.
No8643.00%84.4542.23%42.23%
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What type of sounds would you be interested in for the motor?
114
14
Would you own a self driving vehicle?
Yes11557.50%107.4153.70%53.70%
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Would you own a self driving vehicle?
No8542.50%92.5946.30%46.30%
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If your vehicle was autonomous, how would you spend your time provided that you do not have to focus on driving?
115
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What is the model year of your car?
200
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Does the current audio experience evoke a feeling of safety during your driving experience?
Yes11859.00%120.860.40%60.40%
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Does the current audio experience evoke a feeling of safety during your driving experience?
No8241.00%79.239.60%39.60%
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How so? Is there anything that frustrates you regarding the safety experience?
118
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Are you currently satisfied with the customization of your audio experience?
Yes14773.50%149.0774.53%74.53%
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Are you currently satisfied with the customization of your audio experience?
No5326.50%50.9325.47%25.47%
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Why not?
53
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Do you have any concerns or hesitations regarding self-driving cars?
200
25
What in your vehicle does not feel luxurious?
200
26
Have you ever purchased a vehicle knowing that you would upgrade aspects of it later?
Yes10653.00%100.9750.49%50.49%
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Have you ever purchased a vehicle knowing that you would upgrade aspects of it later?
No9447.00%99.0349.51%49.51%
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What would you plan on upgrading in your vehicle post-purchase?
106
29
What circumstances cause you to look away from the road the most (e.g. climate adjustments, entertainment, checking fuel level)
200
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Would you be opposed to having an eye detection feature in your car to measure your distraction level?
Yes5929.50%57.7528.87%28.87%
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Would you be opposed to having an eye detection feature in your car to measure your distraction level?
No8341.50%76.9138.45%38.45%
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Would you be opposed to having an eye detection feature in your car to measure your distraction level?
Maybe5829.00%65.3532.67%32.67%
33
Was there ever a time when a functional feature in your vehicle felt outdated?
200
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