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Marketing Science 2023, January-February, Volume 42, Issue 1
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Jūra Liaukonytė, Anna Tuchman, Xinrong Zhu
Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?
11-25
https://doi.org/10.1287/mksc.2022.1386
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Sungsik Park, Man Xie, Jinhong XieFrontiers: Framing Price Increase as Discount: A New Manipulation of Reference Price37-47
https://doi.org/10.1287/mksc.2022.1402
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Verena Schoenmueller, Oded Netzer, Florian StahlFrontiers: Polarized America: From Political Polarization to Preference Polarization48-60
https://doi.org/10.1287/mksc.2022.1408
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Kristina BreckoNew Features Free of Charge? Intertemporal Product Versions and Pricing in the Software Market61-86
https://doi.org/10.1287/mksc.2022.1389
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Kristen E. Duke, On Amir
The Importance of Selling Formats: When Integrating Purchase and Quantity Decisions Increases Sales
87-109
https://doi.org/10.1287/mksc.2022.1364
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Raluca M. Ursu, Qianyun Zhang, Elisabeth HonkaSearch Gaps and Consumer Fatigue110-136
https://doi.org/10.1287/mksc.2022.1359
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Magda Hassan, Jaideep Prabhu, Rajesh Chandy, Om Narasimhan
When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs
137-165
https://doi.org/10.1287/mksc.2022.1379
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Dai Yao, Chuang Tang, Junhong ChuA Dynamic Model of Owner Acceptance in Peer-to-Peer Sharing Markets166-188
https://doi.org/10.1287/mksc.2022.1369
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Piyush Anand, Clarence LeeUsing Deep Learning to Overcome Privacy and Scalability Issues in Customer Data Transfer189-207
https://doi.org/10.1287/mksc.2022.1365
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Marketing Science 2023, March-April, Volume 42, Issue 2
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Liang Guo, Wendy Xu
“We Are the World”: When More Equality Improves Efficiency and Antipandemic Consumptions Are Intervened
214-232
https://doi.org/10.1287/mksc.2022.1381
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Aaron Adalja, Jūra Liaukonytė, Emily Wang, Xinrong ZhuGMO and Non-GMO Labeling Effects: Evidence from a Quasi-Natural Experiment233-250
https://doi.org/10.1287/mksc.2022.1375
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Heski Bar-Isaac, Sandro ShelegiaSearch, Showrooming, and Retailer Variety251-270
https://doi.org/10.1287/mksc.2022.1376
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Nicolás Aramayo, Mario Schiappacasse, Marcel GoicA Multiarmed Bandit Approach for House Ads Recommendations271-292
https://doi.org/10.1287/mksc.2022.1378
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Zemin (Zachary) ZhongPlatform Search Design: The Roles of Precision and Price293-313
https://doi.org/10.1287/mksc.2022.1370
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Hyung Sup (Zack) Bhan, Eric T. AndersonMultiyear Impact of Backorder Delays: A Quasi-Experimental Approach314-335
https://doi.org/10.1287/mksc.2022.1384
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Z. Eddie Ning, J. Miguel Villas-BoasBrowse or Experience336-359
https://doi.org/10.1287/mksc.2022.1382
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Bo Zhou, Tianxin Zou
Competing for Recommendations: The Strategic Impact of Personalized Product Recommendations in Online Marketplaces
360-376
https://doi.org/10.1287/mksc.2022.1388
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Dmitri Kuksov, Chenxi LiaoRestricting Speculative Reselling: When “How Much” Is the Question377-400
https://doi.org/10.1287/mksc.2022.1383
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Maarten Janssen, Edona ReshidiDiscriminatory Trade Promotions in Consumer Search Markets401-422
https://doi.org/10.1287/mksc.2022.1380
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Marketing Science 2023, May-June, Volume 42, Issue 3
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Weijia Dai, Hyunjin Kim, Michael LucaFrontiers: Which Firms Gain from Digital Advertising? Evidence from a Field Experiment429-439
https://doi.org/10.1287/mksc.2023.1436
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Shunyuan Zhang, Kaiquan Xu, Kannan SrinivasanFrontiers: Unmasking Social Compliance Behavior During the Pandemic440-450
https://doi.org/10.1287/mksc.2022.1419
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W. Jason Choi, Amin SayediOpen and Private Exchanges in Display Advertising451-475
https://doi.org/10.1287/mksc.2022.1399
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Adam N. Smith, Stephan Seiler, Ishant AggarwalOptimal Price Targeting476-499
https://doi.org/10.1287/mksc.2022.1387
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Zijun (June) Shi, Kannan Srinivasan, Kaifu ZhangDesign of Platform Reputation Systems: Optimal Information Disclosure500-520
https://doi.org/10.1287/mksc.2022.1392
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Marit HinnosaarThe Persistence of Healthy Behaviors in Food Purchasing521-537
https://doi.org/10.1287/mksc.2022.1396
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Xi Li, Krista J. Li, Yan XiongChannel Coordination of Storable Goods537-550
https://doi.org/10.1287/mksc.2022.1394
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Xinlei (Jack) Chen, Xiaohua Zeng, Cheng Zhang
Does Concealing Gender Identity Help Women Win the Competition? An Empirical Investigation into Online Video Games
551-568
https://doi.org/10.1287/mksc.2022.1393
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Wen Diao, Mushegh Harutyunyan, Baojun JiangConsumer Fairness Concerns and Dynamic Pricing in a Channel569-588
https://doi.org/10.1287/mksc.2022.1395
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Maximilian Matthe, Daniel M. Ringel, Bernd SkieraMapping Market Structure Evolution589-613
https://doi.org/10.1287/mksc.2022.1385
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Liang GuoOverage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?614-633
https://doi.org/10.1287/mksc.2022.1391
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Marketing Science 2023, July-August, Volume 42, Issue 4
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Xiao Liu
Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to Livestream Shopping
637-658
https://doi.org/10.1287/mksc.2022.1403
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Yong Zha, Quan Li, Tingliang Huang, Yugang YuStrategic Information Sharing of Online Platforms as Resellers or Marketplaces659-678
https://doi.org/10.1287/mksc.2022.1397
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Yanwen Wang, Muxin Zhai, John G. Lynch, Jr.Cashing Out Retirement Savings at Job Separation679-703
https://doi.org/10.1287/mksc.2022.1404
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Paul B. Ellickson, Wreetabrata Kar, James C. Reeder, III
Estimating Marketing Component Effects: Double Machine Learning from Targeted Digital Promotions
704-728
https://doi.org/10.1287/mksc.2022.1401
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Inyoung Chae, Jihyeon Ha, David A. SchweidelPaywall Suspensions and Digital News Subscriptions729-745
https://doi.org/10.1287/mksc.2022.1400
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Kathleen T. Li, Christophe Van den BulteAugmented Difference-in-Differences746-767
https://doi.org/10.1287/mksc.2022.1406
42
Brett R. Gordon, Robert Moakler, Florian Zettelmeyer
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement
768-793
https://doi.org/10.1287/mksc.2022.1413
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Federico Rossi, Pradeep K. ChintaguntaConsumer Loyalty Programs and Retail Prices: Evidence from Gasoline Markets794-818
https://doi.org/10.1287/mksc.2022.1416
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Ron Bekkerman, Maxime C. Cohen, Edward Kung, John Maiden, Davide Proserpio
The Effect of Short-Term Rentals on Residential Investment819-834https://doi.org/10.1287/mksc.2022.1409
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Marketing Science 2023, September-October, Volume 42, Issue 5
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Shin Oblander, Daniel Minh McCarthy
Frontiers: Estimating the Long-Term Impact of Major Events on Consumption Patterns: Evidence from COVID-19
839-852
https://doi.org/10.1287/mksc.2023.1443
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Andrey Fradkin, David HoltzDo Incentives to Review Help the Market? Evidence from a Field Experiment on Airbnb853-865
https://doi.org/10.1287/mksc.2023.1439
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Øystein Daljord, Carl F. Mela, Jason M. T. Roos, Jim Sprigg, Song YaoThe Design and Targeting of Compliance Promotions866-891
https://doi.org/10.1287/mksc.2022.1420
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Chen He, Tobias J. KleinAdvertising as a Reminder: Evidence from the Dutch State Lottery892-909
https://doi.org/10.1287/mksc.2022.1405
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Omid RafieianOptimizing User Engagement Through Adaptive Ad Sequencing910-933
https://doi.org/10.1287/mksc.2022.1423
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Julia Levine, Stephan SeilerIdentifying State Dependence in Brand Choice: Evidence from Hurricanes934-957
https://doi.org/10.1287/mksc.2022.1415
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Zhenling Jiang, Yanhao “Max” Wei, Tat Chan, Naser HamdiDesigning Dealer Compensation in the Auto-Loan Market: Implications from a Policy Change958-983
https://doi.org/10.1287/mksc.2022.1418
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Yufeng Huang, Bart J. Bronnenberg
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry
984-1003
https://doi.org/10.1287/mksc.2022.1421
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Tat Chan, Yijun Chen, Chunhua Wu
Collaborate to Compete: An Empirical Matching Game Under Incomplete Information in Rank-Order Tournaments
1004-1026
https://doi.org/10.1287/mksc.2022.1417
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Marketing Science 2023, November-December, Volume 42, Issue 6
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Alex Burnap, John R. Hauser, Artem TimoshenkoProduct Aesthetic Design: A Machine Learning Augmentation
1029-1056
https://doi.org/10.1287/mksc.2022.1429
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Sridhar Moorthy, Shervin Shahrokhi TehraniTargeting Advertising Spending and Price on the Hotelling Line
1057-1079
https://doi.org/10.1287/mksc.2022.1422
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Isamar Troncoso, Lan LuoLook the Part? The Role of Profile Pictures in Online Labor Markets
1080-1100
https://doi.org/10.1287/mksc.2022.1425
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T. Tony Ke, Jiwoong Shin, Jungju YuA Model of Product Portfolio Design: Guiding Consumer Search Through Brand Positioning
1101-1124
https://doi.org/10.1287/mksc.2022.1424
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Daria Dzyabura, Siham El Kihal, John R. Hauser, Marat IbragimovLeveraging the Power of Images in Managing Product Return Rates
1125-1142
https://doi.org/10.1287/mksc.2023.1451
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Uttara Ananthakrishnan, Davide Proserpio, Siddhartha SharmaI Hear You: Does Quality Improve with Customer Voice?
1143-1161
https://doi.org/10.1287/mksc.2023.1437
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Sylvia Hristakeva, Julie Holland MortimerPrice Dispersion and Legacy Discounts in the National Television Advertising Market
1162-1183
https://doi.org/10.1287/mksc.2023.1442
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Management Science, 2023, January, Volume 69, Issue 1
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Mengxia Zhang, Lan Luo
Can Consumer-Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp
25-50
https://doi.org/10.1287/mnsc.2022.4359
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Alexandre de Cornière, Miklos SarvarySocial Media and News: Content Bundling and News Quality162-178
https://doi.org/10.1287/mnsc.2022.4341
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Hai Long Duong, Junhong Chu, Dai Yao
Taxi Drivers’ Response to Cancellations and No-Shows: New Evidence for Reference-Dependent Preferences
179-199
https://doi.org/10.1287/mnsc.2022.4349
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Liang GuoGathering Information Before Negotiation200-219
https://doi.org/10.1287/mnsc.2022.4360
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Brett R. Gordon, Mitchell J. Lovett, Bowen Luo, James C. Reeder, III
Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections
220-243
https://doi.org/10.1287/mnsc.2022.4347
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Management Science, 2023, February, Volume 69, Issue 2
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Samir Mamadehussene, Francesco SgueraOn the Reliability of the BDM Mechanism
1166–1179
https://doi.org/10.1287/mnsc.2022.4409
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Shelly Rathee, Kritika Narula, Arul Mishra, Himanshu Mishra
Alphanumeric vs. Numeric Token Systems and the Healthcare Experience: Field Evidence from Healthcare Delivery in India
1180–1221
https://doi.org/10.1287/mnsc.2022.4389
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Management Science, 2023, April, Volume 69, Issue 4
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Zelin Zhang, Kejia Yang, Jonathan Z. Zhang, Robert W. PalmatierUncovering Synergy and Dysergy in Consumer Reviews: A Machine Learning Approach
2339-2360
https://doi.org/10.1287/mnsc.2022.4443
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Gorkem Bostanci, Pinar Yildirim, Kinshuk JerathNegative Advertising and Competitive Positioning
2361-2382
https://doi.org/10.1287/mnsc.2022.4439
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Sanjay Jain, Haipeng (Allan) ChenSunk Cost Bias and Time Inconsistency: A Strategic Analysis of Pricing Decisions
2382-2400
https://doi.org/10.1287/mnsc.2022.4479
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Management Science, 2023, May, Volume 69, Issue 5
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Minkyu Shin, Jiwoong Shin, Soheil Ghili, Jaehwan Kim
The Impact of the Gig Economy on Product Quality Through the Labor Market: Evidence from Ridesharing and Restaurant Quality
2620-2638
https://doi.org/10.1287/mnsc.2022.4481
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Rosa Ferrer, Helena PerroneConsumers’ Costly Responses to Product-Harm Crises
2639-2671
https://doi.org/10.1287/mnsc.2022.4494
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Management Science, 2023, June, Volume 69, Issue 6
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Hema Yoganarasimhan, Ebrahim Barzegary, Abhishek PaniDesign and Evaluation of Optimal Free Trials
3220–3240
https://doi.org/10.1287/mnsc.2022.4507
81
Long GaoOptimal Incentives for Salespeople with Learning Potential
3285-3296
https://doi.org/10.1287/mnsc.2022.4509
82
Yue Liu, Rong LuoNetwork Effects and Multinetwork Sellers’ Dynamic Pricing in the U.S. Smartphone Market
3297-3318
https://doi.org/10.1287/mnsc.2022.4530
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Didier Laussel, Ngo Van Long, Joana ResendeProfit Effects of Consumers’ Identity Management: A Dynamic Model
3602-3615
https://doi.org/10.1287/mnsc.2022.4511
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Management Science, 2023, August, Volume 69, Issue 8
85
T. Tony Ke, K. SudhirPrivacy Rights and Data Security: GDPR and Personal Data Markets
4389-4412
https://doi.org/10.1287/mnsc.2022.4614
86
Jiwoong Shin, Woochoel ShinA Theory of Irrelevant Advertising: An Agency-Induced Targeting Inefficiency
4481-4497
https://doi.org/10.1287/mnsc.2022.4605
87
Yuetao Gao, Yue WuRegulating Probabilistic Selling of Counterfeits
4498-4517
https://doi.org/10.1287/mnsc.2022.4607
88
Stylianos Despotakis, Jungju YuMultidimensional Targeting and Consumer Response
4518-4540
https://doi.org/10.1287/mnsc.2022.4604
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Wilfred Amaldoss, Mushegh HarutyunyanPricing of Vice Goods for Goal-Driven Consumers
4541-4547
https://doi.org/10.1287/mnsc.2022.4567
90
Geoffrey Fisher
Measuring the Factors Influencing Purchasing Decisions: Evidence From Cursor Tracking and Cognitive Modeling
4548-4578
https://doi.org/10.1287/mnsc.2022.4598
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Management Science, 2023, September, Volume 69, Issue 9
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Yiting Deng, Anja Lambrecht, Yongdong LiuSpillover Effects and Freemium Strategy in the Mobile App Market
5018-5041
https://doi.org/10.1287/mnsc.2022.4619
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Raphael Thomadsen, Robert Zeithammer, Song YaoThe Impact of a Supreme Court Decision on the Preferences of Americans Regarding Abortion Policy
5405-5417
https://doi.org/10.1287/mnsc.2023.4802
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Ron N. Bar, Avery HavivBrand Building to Deter Entry and Its Impact on Brand Value
5418-5438
https://doi.org/10.1287/mnsc.2022.4608
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Management Science, 2023, October, Volume 69, Issue 10
96
Garrett A. Johnson, Scott K. Shriver, Samuel G. GoldbergPrivacy and Market Concentration: Intended and Unintended Consequences of the GDPR
5695-5721
https://doi.org/10.1287/mnsc.2023.4709
97
Xiang Hui, Zekun Liu, Weiqing ZhangFrom High Bar to Uneven Bars: The Impact of Information Granularity in Quality Certification
6109-6127
https://doi.org/10.1287/mnsc.2022.4666
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Management Science, 2023, November, Volume 69, Issue 11
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Ilya MorozovMeasuring Benefits from New Products in Markets with Information Frictions
6988-7008
https://doi.org/10.1287/mnsc.2023.4729
100
Sungsik Park, Woochoel Shin, Jinhong XieDisclosure in Incentivized Reviews: Does It Protect Consumers?
7009-7021
https://doi.org/10.1287/mnsc.2023.00930