| A | B | C | D | |
|---|---|---|---|---|
1 | ||||
2 | To use these sheets, please choose File > Make a Copy to save the template on your drive. For more guidance, check out: -- How to Create a Killer Content Plan -- BizWisdom's Ultimate Guide to Content Marketing | |||
3 | Content objectives: | |||
4 | ||||
5 | Objective: | Measure of Success | How Much | By When |
6 | Increase site traffic | Sessions | 3000 monthly blog visits | End of Q4 |
7 | Generate leads | Marketing Qualified Leads (MQLs) | 30 MQLs per month | End of Q4 |
8 | Build retargeting audiences | Retargeting Pool | 25,000 uniques | End of Q4 |
9 | Increase brand awareness within your category | Brand Recognition | 30% year on year increase in brand mentions | End of Q4 |
10 | Acquire backlinks | # of Backlinks to Blog | 144 new backlinks to blogs | End of Q4 |
11 | Support social media initiatives | Social Media Engagements | 3000 post engagements across alll networks | End of Q4 |
12 | Encourage deeper product engagement | Technical Page Views | 1500 page views of technical articles | End of Q4 |
13 |