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Click here to read the blog post behind this method
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AssumptionValueComment
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My next book price$14.95Just working on gross revenue for now, this example doesn't need to go into net margins on different book distribution channels
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Audience size10,000People on my Mailchimp list
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Super engaged200My special ones: followers I've observed to be super engaged and always take action on everything I produce and recommend
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Super engaged conversion rate90%% of super engaged who will buy immediately when I announce the book
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Audience conversion - launch10%% of audience who will buy on the hype
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Audience conversion - post launch5%% of remaining audience who will purchase over the next 3 months as I market the book
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Audience referrers25%% of my audience who will refer others to read the book
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Audience conversion - referral ratio10%When someone in my referring audience tells 10 people, 1 person will buy
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Value for a single launch$28,405
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Mulitple - future books3I plan to produce 3 more books over the next 2 years and assume that I will achieve a similar result to this current book
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Multiple - list growth5I plan to grow my audience size by 5x but will also maintain the current % of engaged followers
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Value of my audience$426,075
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