Brand Strategy Overview

	A	C	E	G	H	I	J
1	Brand Strategy Overview
2	TEMPLATE BY STUDIO KEYES CREATIVE
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4	Make a copy of the sheet so you can input your answers to the questions provided. You can print this out and use it as easy reference to your brand strategy.
5	If you need more guidance in creating your brand strategy you can sign up for the waitlist for my online course "Get Your Brand On Point"
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7	Values	Solution	Unique Selling Proposition	Target Audience
8	- What are your values?	- What services do you offer?	- What are the benefits of your service?	- What markets do you participate in?
9	- How do you express your values in your business?		- What makes your business different than the competition?	- Who do you serve? What makes them unique?
10	- What is your Brand Promise?
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12		Alternatives
13		- Who are your competitors?
14		- What do they offer?
15	Problem
16	- What problem do you solve?		Collaborations
17	- What stops people from solving it on their own?		- Who do you want to collaborate with?
18	- Why do they want the problem fixed now?			Revenue Goals
19		Offerings			Easy	Stretch	Challenge
20		Low Price Offer		Yearly
21		Moderate Price Offer		Quarterly
22		High Price Offer		Monthly
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