Channel CAC Goals [Client Name]

	A	B	C	D	F	G	H	I
1	Organic Monthly (Actual)				Organic Monthly (Goal)
2			$2.62	CPC (Equivalent)			$2.62	CPC (Equivalent)
3			$2,500.00	Monthly Sales & Marketing Spend			$2,500.00	Monthly Sales & Marketing Spend
4			$595	Paid Management Fee			$595	Paid Management Fee
5
6	Visitor		6,554	Visits	Visitor		6,554	Visits
7	⬇	0.43%			⬇	0.43%
8	Trial/Demo		28	Leads	Trial/Demo		28	Leads
9	⬇	18.00%			⬇	18.00%
10	Customer		5	Customers	Customer		5	Customers
11
12			$610	CAC			$610	CAC
13			$109.82	CPA			$109.82	CPA
14			$88.71	CPA (No Management Fee)			$88.71	CPA (No Management Fee)
15			$300	ARPA/ARPU			$300	ARPA/ARPU
16			2.0	Months to Recover			2.0	Months to Recover
17			$30,000	LTV / CLV			$30,000	LTV / CLV
18			49.2	LTV:CAC Ratio			49.2	LTV:CAC Ratio
19			100.0	Customer Lifetime			100.0	Customer Lifetime
20			1.00%	Monthly Churn Rate			1.00%	Monthly Churn Rate
21
22			$152,184	LTV Customer Base			$152,184	LTV Customer Base
23			$149,684	LTV ROI			$149,684	LTV ROI
24			$149,089	True LTV ROI			$149,089	True LTV ROI
25
26			$1,522	New Monthly Revenue			$1,522	New Monthly Revenue
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