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1Design Strategy2User Centered Design
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Project overviewKnow your target users
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Agreement on goals, scope and plan
Involves business stakeholders
Who is expected to do what and where
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3Research and Data Gathering4Data Analysis
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Qualitative research (Primary)Analysis of data gathered during research
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Quantitative research (Secondary)
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5Test and Validate6Visual Design Direction
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Test and validate against the perceptions and assumptions
Decide on visual design elements
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Iterative feedback on usability and design choices madeSet up a design language
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7Impact (ROI)8Reflection
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Monitor adoptionRetrospect and learn
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Measure business impact defining critical success factorsScoping next phases
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