| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | MEDIA ABBY ONESHOW AWARDS - 2024 | |||||||||||||||||||||||||
2 | RESULTS ARE EMBARGOED TILL THE END OF AWARD CEREMONY | |||||||||||||||||||||||||
3 | ||||||||||||||||||||||||||
4 | Category | Sub Category | Entry ID | Title | Brand | Winner | Metal | |||||||||||||||||||
5 | A. Use Of Media | 01. Innovative Use of Audio Visual | MA-0181 | Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV | Airtel 5G Plus | EssenceMediacom | Gold | |||||||||||||||||||
6 | A. Use Of Media | 01. Innovative Use of Audio Visual | MA-0115 | #Unstoppable21 | The Times of India | Bennett Coleman & Co Ltd | Silver | |||||||||||||||||||
7 | A. Use Of Media | 01. Innovative Use of Audio Visual | MA-0157 | Bole Mere Lips I love Uncle Chipps ft Yash Raj Mukhate | Uncle Chips | Publicis Media | Bronze | |||||||||||||||||||
8 | A. Use Of Media | 02. Innovative Use of Print | MA-246 | Missing Elephants: Provocative Creativity shaking Humanity | Amazon Prime Video | Initiative Media | Gold | |||||||||||||||||||
9 | A. Use Of Media | 02. Innovative Use of Print | MA-212 | MAAROOO! Newspaper se nahi, Laal HIT se! | HIT CIK | Madison Media | Silver | |||||||||||||||||||
10 | A. Use Of Media | 02. Innovative Use of Print | MA-241 | The Archies - Peeling Nostalgia! | Netflix | Wavemaker India | Bronze | |||||||||||||||||||
11 | A. Use Of Media | 02. Innovative Use of Print | MA-232 | Expect the Expected with TATA AIG Health Insurance | TATA AIG Health Insurance | Publicis Media | Bronze | |||||||||||||||||||
12 | A. Use Of Media | 03. Innovative Use of Activation | MA-386 | A Divine 'AR' Intervention | Lifebuoy | Mindshare | Gold | |||||||||||||||||||
13 | A. Use Of Media | 03. Innovative Use of Activation | MA-350 | Sound Sleep Symphony: Crafting Tranquil Sleep Experiences - Centuary Mattress | Centuary Mattress | Initiative Media | Silver | |||||||||||||||||||
14 | A. Use Of Media | 03. Innovative Use of Activation | MA-336 | GREEN CORRIDOR by MANIPAL HOSPITALS | Manipal Hospitals | Social Panga | Silver | |||||||||||||||||||
15 | A. Use Of Media | 03. Innovative Use of Activation | MA-355 | Škoda Single Wicket | Škoda Auto | Omnicom Media Group | Bronze | |||||||||||||||||||
16 | A. Use Of Media | 03. Innovative Use of Activation | MA-357 | Har Maa Durga | ITC Sunfeast Moms Magic | Xperia Group | Bronze | |||||||||||||||||||
17 | A. Use Of Media | 04. Innovative Use of Out of Home | MA-462 | Megh Santoor | Wah Taj | Rapport | Gold | |||||||||||||||||||
18 | A. Use Of Media | 04. Innovative Use of Out of Home | MA-434 | Hyundai Creta 4D Billboard Activation | Hyundai Creta | Communique Marketing Solutions | Silver | |||||||||||||||||||
19 | A. Use Of Media | 04. Innovative Use of Out of Home | MA-430 | How Sprite asked Cricket Fans to #ThandRakh | Sprite | EssenceMediacom | Silver | |||||||||||||||||||
20 | A. Use Of Media | 04. Innovative Use of Out of Home | MA-441 | Its all in the Boot! | Tata Altroz iCNG | Madison Media | Bronze | |||||||||||||||||||
21 | A. Use Of Media | 04. Innovative Use of Out of Home | MA-463 | The Insta Smart Billboard | Swiggy Instamart | Tribes Communication Pvt Ltd | Bronze | |||||||||||||||||||
22 | A. Use Of Media | 06. Innovative Use of Radio | MA-629 | Melodic Milestone: SBI Card Gifts 25 Hours of Ad-Free Music on FM to Celebrate 25th Anniversary! | SBI Card | Wavemaker India | Silver | |||||||||||||||||||
23 | A. Use Of Media | 06. Innovative Use of Radio | MA-627 | Radio Bana Azaadi ka Maidan | Amazon Prime Video | Initiative Media | Bronze | |||||||||||||||||||
24 | A. Use Of Media | 06. Innovative Use of Radio | MA-614 | Celerio Mileage Challenge | Maruti Suzuki | Mindshare | Bronze | |||||||||||||||||||
25 | A. Use Of Media | 07. Innovative Use of Branded Content - Integration | MA-732 | Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV | Airtel 5G Plus | EssenceMediacom | Grand prix | |||||||||||||||||||
26 | A. Use Of Media | 07. Innovative Use of Branded Content - Integration | MA-724 | Reshaping Insurance: Empowering Women with #Don'tBePlus1 Content: Future Generali | Future Generali | Initiative Media | Silver | |||||||||||||||||||
27 | A. Use Of Media | 07. Innovative Use of Branded Content - Integration | MA-7125 | Words of Pride | Star Corporate | Mindshare | Silver | |||||||||||||||||||
28 | A. Use Of Media | 07. Innovative Use of Branded Content - Integration | MA-750 | Stay at the latest addition to MMT Homestays - Bigg Boss House | Make my trip | EssenceMediacom | Bronze | |||||||||||||||||||
29 | A. Use Of Media | 08. Innovative Use of Branded Content - Creation | MA-897 | 5Star #NothingUniversity | Cadbury 5Star | Wavemaker India | Gold | |||||||||||||||||||
30 | A. Use Of Media | 08. Innovative Use of Branded Content - Creation | MA-857 | Škoda Responsible Exploration | Škoda Auto | Omnicom Media Group | Silver | |||||||||||||||||||
31 | A. Use Of Media | 08. Innovative Use of Branded Content - Creation | MA-840 | When GenZs took a breaking love break! | Kitkat | Publicis Media | Bronze | |||||||||||||||||||
32 | A. Use Of Media | 09. Innovative Use of Digital Search SEO | MA-902 | Asian Paints' Beautiful Homes achieves 2X growth in Monthly Leads through interactive Customer Engagement Tools | Asian Paints | Publicis Media | Gold | |||||||||||||||||||
33 | A. Use Of Media | 09. Innovative Use of Digital Search SEO | MA-924 | The Race to Win SEO | BMW Motorrad India | Sociowash Media Pvt. Ltd. | Silver | |||||||||||||||||||
34 | A. Use Of Media | 09. Innovative Use of Digital Search SEO | MA-922 | Driving Success: Savaari's Innovative SEO Odyssey | Savaari | Hiveminds Innovative Market Solutions Pvt Ltd | Bronze | |||||||||||||||||||
35 | A. Use Of Media | 10. Innovative Use of Paid Search | MA-1037 | Adidas D2C | Adidas | EssenceMediacom | Gold | |||||||||||||||||||
36 | A. Use Of Media | 10. Innovative Use of Paid Search | MA-1031 | Intra Search Campaign with 91trucks | Tata Motors | Havas Media Network India | Silver | |||||||||||||||||||
37 | A. Use Of Media | 10. Innovative Use of Paid Search | MA-1034 | Max Life Insurance | Max life Insurance | Hiveminds Innovative Market Solutions Pvt Ltd | Bronze | |||||||||||||||||||
38 | A. Use Of Media | 11. Innovative Use of Social Media | MA-11119 | Cadbury 5Star - #erasevday | Cadbury 5 Star | Wavemaker India | Gold | |||||||||||||||||||
39 | A. Use Of Media | 11. Innovative Use of Social Media | MA-1143 | You Make My Break | KitKat India | Social Panga | Silver | |||||||||||||||||||
40 | A. Use Of Media | 11. Innovative Use of Social Media | MA-11118 | Cadbury Dairy Milk #SitTogether | Cadbury Dairy Milk | Wavemaker India | Silver | |||||||||||||||||||
41 | A. Use Of Media | 11. Innovative Use of Social Media | MA-11107 | Empowering India by championing health with Saffola life | Saffola Life | Madison Media | Bronze | |||||||||||||||||||
42 | A. Use Of Media | 11. Innovative Use of Social Media | MA-11123 | Call me Arpita and Not Arpit | Tata Starbucks | Wavemaker India | Bronze | |||||||||||||||||||
43 | A. Use Of Media | 12. Innovative Use of Digital Display | MA-1289 | The Insta Smart Billboard | Swiggy Instamart | Tribes Communication Pvt Ltd | Gold | |||||||||||||||||||
44 | A. Use Of Media | 12. Innovative Use of Digital Display | MA-1274 | #ThisAdIsMyStore | Cadbury Celebrations | Wavemaker India | Gold | |||||||||||||||||||
45 | A. Use Of Media | 13. Innovative Use of Mobile | MA-1370 | Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. | Cadbury Celebrations | Wavemaker India | Gold | |||||||||||||||||||
46 | A. Use Of Media | 13. Innovative Use of Mobile | MA-1386 | Indian Police Force and AI gets action fans into the Copverse | Amazon Prime Video | Initiative Media | Silver | |||||||||||||||||||
47 | A. Use Of Media | 14. Innovative Use of Commerce | MA-1410 | CIRCUIT BOLEGA TOH SUNEGA INDIA | HUL SHIKHAR | Mindshare | Silver | |||||||||||||||||||
48 | A. Use Of Media | 14. Innovative Use of Commerce | MA-1427 | Cadbury Chocobakes - Are you related to Santa? Christmas Campaign | Cadbury Cocobakes | Wavemaker India | Silver | |||||||||||||||||||
49 | A. Use Of Media | 14. Innovative Use of Commerce | MA-1404 | From Clicks to Bricks: LEGO's ecommerce journey through passion points | The LEGO Group | Initiative Media | Bronze | |||||||||||||||||||
50 | A. Use Of Media | 14. Innovative Use of Commerce | MA-1437 | Love Emergencies | Swiggy Instamart | Tribes Communication Pvt Ltd | Bronze | |||||||||||||||||||
51 | A. Use Of Media | 15. Innovative Use of Gaming | MA-1506 | When Saffola Munchiez Crunched on the IPL | Saffola Munchiez | Madison Media | Bronze | |||||||||||||||||||
52 | A. Use Of Media | 15. Innovative Use of Gaming | MA-1519 | When Hero Challenged Gamers to the Extreme | Hero Xtreme 125R | Publicis Media | Bronze | |||||||||||||||||||
53 | A. Use Of Media | 16. Moment Marketing | MA-16101 | Megh Santoor | Wah Taj | Rapport | Gold | |||||||||||||||||||
54 | A. Use Of Media | 16. Moment Marketing | MA-1683 | Cadbury Silk - Story of Us | Cadbury Silk | Wavemaker India | Silver | |||||||||||||||||||
55 | A. Use Of Media | 16. Moment Marketing | MA-1694 | Oreo Bola Mat Bol - Making Billions of Indians Manifest India Winning The World Cup By Not Jinxing It! | Oreo | Wavemaker India | Silver | |||||||||||||||||||
56 | A. Use Of Media | 16. Moment Marketing | MA-1695 | Cup of Care | Red Label Natural Care | Mindshare | Bronze | |||||||||||||||||||
57 | A. Use Of Media | 16. Moment Marketing | MA-16106 | Cadbury 5Star - #erasevday | Cadbury 5 Star | Wavemaker India | Bronze | |||||||||||||||||||
58 | A. Use Of Media | 17. Innovative Use of Integrated Media | MA-1750 | Breaking Boundaries: Synchronizing efforts to manifest #DontBePlus1: Future Generali | Future Generali | Initiative Media | Silver | |||||||||||||||||||
59 | A. Use Of Media | 17. Innovative Use of Integrated Media | MA-1785 | Bubbles of Laughter | Sprite | EssenceMediacom | Bronze | |||||||||||||||||||
60 | B. Specialist Categories | 18. Cause Marketing | MA-1860 | Yippee! Create Magic - Plastic to Parks | Sunfeast Yippee! | Initiative Media | Gold | |||||||||||||||||||
61 | B. Specialist Categories | 18. Cause Marketing | MA-1863 | Call me Arpita and Not Arpit | Tata Starbucks | Wavemaker India | Silver | |||||||||||||||||||
62 | B. Specialist Categories | 18. Cause Marketing | MA-1858 | Cadbury Dairy Milk #CheerForAllSports | Cadbury Dairy Milk | Wavemaker India | Silver | |||||||||||||||||||
63 | B. Specialist Categories | 18. Cause Marketing | MA-1831 | A Divine 'AR' Intervention | Lifebuoy | Mindshare | Bronze | |||||||||||||||||||
64 | B. Specialist Categories | 18. Cause Marketing | MA-1813 | Daughters of Piplantri | Astral Foundation | White Rivers Media | Bronze | |||||||||||||||||||
65 | B. Specialist Categories | 19. Innovative Use of Data & Analytics | MA-1915 | Gatorade Turf Finder: Real-time Urban Playgrounds Powered by Google Maps | Gatorade | Publicis Media | Gold | |||||||||||||||||||
66 | B. Specialist Categories | 20. Innovative Use of Emerging Technology | MA-2077 | The Insta Smart Billboard | Swiggy Instamart | Tribes Communication Pvt Ltd | Gold | |||||||||||||||||||
67 | B. Specialist Categories | 20. Innovative Use of Emerging Technology | MA-2067 | Oreo SIWO: Helping India answer serious questions with one playful response at a time. | Oreo | Wavemaker India | Silver | |||||||||||||||||||
68 | B. Specialist Categories | 20. Innovative Use of Emerging Technology | MA-2066 | Cadbury #MyBirthdaySong: Transforming classic birthday melody into personalized harmonies with the fusion of Generative Ai for 8 Billion people. | Cadbury Celebrations | Wavemaker India | Silver | |||||||||||||||||||
69 | B. Specialist Categories | 20. Innovative Use of Emerging Technology | MA-2070 | Megh Santoor | Wah Taj | Rapport | Bronze | |||||||||||||||||||
70 | ||||||||||||||||||||||||||
71 | ||||||||||||||||||||||||||
72 | ||||||||||||||||||||||||||
73 | ||||||||||||||||||||||||||
74 | ||||||||||||||||||||||||||
75 | ||||||||||||||||||||||||||
76 | ||||||||||||||||||||||||||
77 | ||||||||||||||||||||||||||
78 | ||||||||||||||||||||||||||
79 | ||||||||||||||||||||||||||
80 | ||||||||||||||||||||||||||
81 | ||||||||||||||||||||||||||
82 | ||||||||||||||||||||||||||
83 | ||||||||||||||||||||||||||
84 | ||||||||||||||||||||||||||
85 | ||||||||||||||||||||||||||
86 | ||||||||||||||||||||||||||
87 | ||||||||||||||||||||||||||
88 | ||||||||||||||||||||||||||
89 | ||||||||||||||||||||||||||
90 | ||||||||||||||||||||||||||
91 | ||||||||||||||||||||||||||
92 | ||||||||||||||||||||||||||
93 | ||||||||||||||||||||||||||
94 | ||||||||||||||||||||||||||
95 | ||||||||||||||||||||||||||
96 | ||||||||||||||||||||||||||
97 | ||||||||||||||||||||||||||
98 | ||||||||||||||||||||||||||
99 | ||||||||||||||||||||||||||
100 | ||||||||||||||||||||||||||