ABCDEFGHIJKLMNOPQRSTUV
1
THE CONTENT PERFORMANCE DASHBOARD
2
How to use this step-by-step content tracking system...
3
4
STEP 1:MAKE YOUR OWN COPY:
5
To edit this tracker, click File → Make a copy so you’re working from your own version.
6
7
8
9
STEP 2:START WITH THE DATE & PLATFORM:
10
Use one row per post. Add the day and note the platform you’re posting on so you can identify patterns over time.
11
12
13
14
STEP 3:SET THE CALL TO ACTION:
15
Decide the primary CTA for this post before you publish. This sets the purpose of the content and keeps your messaging focused.
16
17
18
19
STEP 4:NOTE THE TITLE, TOPIC OR HOOK:
20
Write a short description of what the post is about or the hook you used. This helps you see which messages create the most momentum.
21
22
23
24
STEP 5:NOTE THE CONTENT FORMAT:
25
Write whether this post is a Reel, Carousel, Static post, or Story so you can identify what formats work best for you.
26
27
28
29
STEP 6:NOTE THE CONTENT TYPE:
30
Write which of the 5 content types this is - Engage, Educate, Enlighten, Entertain, or Exchange (see the 4-Week Builder)
31
32
33
34
STEP 7:TRACK ENGAGEMENT & CONVERSATIONS:
35
Jot down one short reflection – what felt good, what landed, After posting, fill in any metrics you want to track – such as views, follows, comments, or conversations started. You don’t need to fill in every column. Focus on what feels most useful for learning over time.
36
37
38
39
STEP 8:ADD A QUICK NOTE (OPTIONAL):
40
Jot down one short reflection – what felt good, what landed, or learnings for next time.
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100