MQL and PQL Pipeline Template - TheProductLed by Drew Teller (make a copy)

	A	B	D	E	F	G	H	I
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2	Targets and Levers		Example Forecast	Q1	Q2	Q3	Q4	Total
3	Target Pipeline (ARR)	$5,000,000	Quarterly Pipeline Goal	$1,250,000	$1,250,000	$1,250,000	$1,250,000	$5,000,000
4	MQL to SQL CVR %	40%	Average ACV	$250,000	$250,000	$250,000	$250,000	$250,000
5	PQL to SQL CVR %	60%	Customers	5	5	5	5	20
6	SQL to Enterprise Customer CVR %	5%	SQL to Enterprise Customer CVR %	5%	5.25%	5.51%	5.79%	5.39%
7	Quarter Growth Rate %	5%	Required SQLs	100	95	91	86	372
8	MQL to PQL Ratio	70%	MQL to SQL CVR %	40%	42.00%	44.10%	46.31%	43.10%
9	Average ACV	$250,000	Required MQLs	250	227	206	187	869
10			PQL to SQL CVR %	60%	63.00%	66.15%	69.46%	64.65%
11			Required PQLs	167	151	137	124	579
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