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Example Company NameNike
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Click on the "Company/Industry Research" tab on the course guide: libguides.eckerd.edu/MK300. Select Business Insights Essentials
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Enter your company name into the search box and review the resulting company summary.
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Locate the primary industry information associated with your company
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Primary Industry:Footware Manufactoring
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NAICS Code:316210
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NYSE Symbol:NKE
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Look at the filters on the left of the page. Click on the Company History link to view the company history report
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Paste the direct link here:
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http://bi.gale.com/essentials/article/GALE%7CI2501317818/c974c89a868338de8610db3b3348deac?u=eckerd
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Look at the filters on the left of the page. Click on the SWOT Reports link to view the SWOT Analaysis for this company
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Paste the direct link here:
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https://bi.gale.com/essentials/showpdf?pdfdocid=306325_GDRT31756FSA
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Go back to the course guide and select Mergent Online. Complete the following for your selected company:
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Ticker Symbol:NKE
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Industry:Footware
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Click on the Company Reports tab (last tab in the list).
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Select Mergent Reports and review the Factsheet or full company report for your company.
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Download and email a copy of the report to yourself.
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Select Industry Reports and review the industry report for your company.
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Click the PDF button to download the full report and email a copy to yourself.
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Go back to your course guide: libguides.eckerd.edu/MK300. Click on the "Company Research" tab and select Statista.
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Either use the search box to enter in your industry or browse for it under the industry tab
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Search by company name or industry and locate one of the statistcs reports available
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Paste the link to the statistics report below
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https://www.statista.com/study/12870/nike-statista-dossier/
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Lastly, return to the library website: www.eckerd.edu/library and conduct a search to locate library resources available on your company in OneSearch. Copy and paste the permalink for a relevant source or article below:
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https://eckerd.primo.exlibrisgroup.com/permalink/01ECKERD_INST/1bfshc3/cdi_gale_infotrac_548715273
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