3. MaRS SVX - Theory of Change - Activity Book.xlsx
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Theory Of Change Activity Book
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This tool is a part of the SVX Pre-Flight program to help venture start to think about their business and the impact they are trying to create. Please follow along during the workshop and complete each section the best of your current knowledge.
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1. Key Challenge?
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In this section descripe the challenge you are trying to solve. This is your BHAG (Big Hairy Audacious Goal). Another way to think of this is the ultimate situation you want to change through your business. You likley won't be able to fix it on your own, but each success should get you closer to changing the issues that we face in the world. Try to be as specific as to the target your going after (i.e., Health outcomes in rural communities in Africa) and describe the specific challenge (i.e., who don't have access to the medical tools they need to save lives).

At this stage, don't get into why this problem exists (since there are likely many key factors), that goes into the next box.
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2. Underlying Problems
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Now that we understand the terrible situation that exists, let's go through and identify all of the potential causes of this challenge This is a great time to consider all of the other solutions that might exist to solve this challenge, and trying to call out why they don't work. Try to think outside of the solution you've identified to help figure out what part you might play in the ultimate solution.

The easiest way to start is to look at the specific challenges called out above, and keep asking "Why". List out as many as you can below.
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3. Your activities (what are you going to do to solve this problem) 4. What your customers / stakeholders need to do5. What is the direct outcome6. What is the impact
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Now that you have your problems framed, you know what problems exist, let's start to describe what you will do in your business. It could be as simple as manufacuring your product, creating some kind of marketing campaign to educate your customers / stakeholders, providing online training, etc. These are the things you can control. Building your product and offering your service doesn't create impact. Your stakeholders and customers need to actually purchase, attend, or consume whatever it is your offering. For each of the Activities you've identified in section 3, explain what action your stakeholders need to take. Just to follow the logic model we've created, let's talk about the specific outcome that will happen if the activities in step 4 actually happen. This may not directly lead to the challenge you've identified, but it should close off on some of the problems, or at least to them being resolved. Based on the specific outcomes identified in the step 5, what is the impact created the gets us closer to solving the specific problems identified?
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Select when complete --> Not DoneSelect when complete --> Not DoneSelect when complete --> Not DoneSelect when complete --> Not Done
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