Music Release Checklist
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TaskEffortTimeCostRequiredCompletedNotes
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Marketing Plan
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Create Marketing Plan Medium2 hoursFreeYesOutline Goals, define audience, study other artists,
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Create Marketing TimelineMedium2 hoursFreeYesSet release date and work backwards
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Create Marketing BudgetMedium
30 minutes
FreeYesDecide what you can spend and create a budget for yourself
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Artist Development
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Review your Artist PersonaMedium1 hourFreeYes
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Claim Spotify Artist ProfileEasy
30 minutes
FreeNo
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Create or hire a designer to design your Artist LogoMedium2-10 hoursFree or PaidSuggested
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Write or find a writer to write your Artist BioMedium2 hoursFree or PaidSuggested
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Find a photographer for a PhotoshootMedium3-6 hoursFree or PaidSuggested
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Create artist profiles on BandsInTownEasy1 hourFreeNo
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Create artist profiles on SongkickEasy1 hourFreeNo
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WebsiteA website is not mandatory.
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Register your domainMedium1-2 hoursNoDo no use GoDaddy
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Create and Launch your websiteMedium/Hard5-30 hoursFreeNoWordPress is an option as well.
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Register and Set up Google AnalyticsEasy
30 minutes
FreeNoShows you how many people visit your website
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Social Media
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Create Social Media StrategyMediumFreeNoStudy other artists, do your homework, vary content, don't be annoying
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Grow Social MediaHardEndlessFree or PaidNoFocus on 1 or 2 platforms at first
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Create profiles on the major social networksMedium3 HoursFreeNoCheck to see if your artist name is available. Try to use the same username on every profile. Example "BeatsAntique"
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Create, Review and Update SoundcloudEasy
30 minutes
FreeSuggestedUpdate bio, image, banners
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Create, Review and Update Facebook Artist PageEasy
30 minutes
FreeSuggestedUpdate bio, image, banners
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Create, Review and Update TwitterEasy
30 minutes
FreeNoUpdate bio, image, banners
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Create, Review and Update InstagramEasy
30 minutes
FreeSuggestedUpdate bio and image
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Create, Review and Update YoutubeEasy
30 minutes
FreeSuggestedUpdate bio, image, banners
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Create an email listMedium1-3 hoursFree or PaidSuggestedSuggest tonden for it's all-in-one capabilities
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Create AMP AccountEasy1 hourFreeSuggested
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Create Next Big Sound AccountEasy1 hourFreeSuggestedGreat way to track your social media growth
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Ready Release Assets
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Create Release Write UpMedium1-5 hoursFree or PaidYesEven if it's just your artist name, title, and a short description of the music.
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Single 1 - 20 second teaser
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Single 1 - Longer teaser
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Single 1 - Release day video
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Single 2 - 20 second teaser
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Single 2 - Longer teaser
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Single 2 - Release day video
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Single 3 - 20 second teaser
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Single 3 - Longer teaser
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Single 3 - Release day video
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Album Teaser Video
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Album Release Video
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Create or hire a designer to design your Release ArtworkEasy-Hard1-10 hoursFree or PaidYesArtwork needs to be 3k x 3k pixels wide
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Create or hire a designer to design Social Media BannersEasy-Hard1-4 hoursFree or PaidNoSuggest two sets "Out on Release Date" and "Out Now"
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Make your assets downloadableEasy1 hourFree or PaidNoCreate a zip of mp3 and wav files with artwork for easy sharing with friends and blog/press.
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Organize and ready Release Assets (Music, Artwork, Write Up)
Medium2 hoursFreeYes
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Create Social Media BannersMedium1-3 hoursFree or PaidNo
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Distribution
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Choose and register your music distribution platformEasy2 hoursFree or PaidYes
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Submit your release to PandoraEasy
30 minutes
FreeNo
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Upload tracks to Music DistributionMedium.5-3 hoursFree or PaidYes
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Setup release on BandcampMedium.5-2 hoursFreeNo
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PR
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Figure out the Story behind your ReleaseMedium1 hourFreeNo
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Write or find a writer to write Press ReleaseMedium1-4 hoursFree or PaidNo
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Submit song to blogs and playlistsMedium1-4 hoursFree or PaidNo
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Submit song to local college radio stationsMedium1-2 hoursFreeNo
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Submit Release to PandoraEasy
30 minutes
FreeNo
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Marketing
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Upload song to SoundCloud as a privateEasy
15 minutes
FreeNo
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Create Spotify PlaylistEasy.5-2 hoursFreeNo
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Create FanlinkEasy
30 minutes
FreeNo
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Create FollowGateEasy
30 minutes
FreeNo
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Send Out Fan emailMedium1-2 hoursPaidNo
66
Promote release on FacebookEasy
30 minutes
Free or PaidNo
67
Boost Facebook Posts on FacebookMedium.5-1 hourPaidNo
68
Live Stream on Facebook & play and talk about new songMedium2 hoursFreeNo
69
Post track to Facebook feedback threadsMedium2 hoursFreeNoFind communities and contribute
70
Promote release on TwitterEasy
30 minutes
Free or PaidNo
71
Promote release on InstagramEasy
15 minutes
Free or PaidNo
72
Create Youtube videos for ReleaseMedium1 hourFreeNo
73
Upload Videos to Youtube with link backs to release landing page
Easy.5-1 hourFreeNo
74
Upload track(s) to SoundcloudEasy
30 minutes
FreeNoUpload track, create playlist, add to spotlight
75
Send messages to artists, friends and family asking for support
Medium.5-2 hoursFreeNo
76
Send Release to Austin Kramer at SpotifyMedium
30 minutes
FreeNoAustin Kramer curates electronic music playlists on Spotify
77
Play Release Show
Medium-Hard
3-5 hoursFree or PaidNoRelease show is typically for an EP or Album
78
Post Release on your WebsiteEasy1 hourFreeNo
79
Post Release on Reddit (find appropriate reddit and read rules)
Easy
30 minutes
FreeNoSelf promotion is discouraged on Reddit. You need to work to be part of the community and contribute.
80
Create Lyric or Music Video
Medium-Hard
5-40 hoursFree or PaidNo
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Music Administration
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Register with PRO (if you haven't already)Medium1-2 hoursFreeSuggestedIn the US, ASCAP & BMI are your options
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Register Song(s) with PROMedium1-3 hoursFreeSuggested
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Register with SoundExchangeMedium1-3 hoursFreeSuggested
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