| A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
1 | Channel | Month | Average Order Value | Impressions | Clicks | CPC | Conversions | Revenue | Advertising Costs | Other Costs | ||||||||||
2 | Google Ads | February-16 | $86 | 63820 | 3191 | $0.63 | 96 | $8,289 | $2,010 | $1,243 | ||||||||||
3 | Google Ads | March-16 | $81 | 82478 | 4454 | $0.74 | 178 | $14,441 | $3,296 | $2,166 | ||||||||||
4 | Google Ads | April-16 | $74 | 77966 | 3898 | $0.72 | 117 | $8,678 | $2,807 | $1,302 | ||||||||||
5 | Google Ads | May-16 | $76 | 95460 | 5155 | $0.88 | 206 | $15,586 | $4,547 | $2,338 | ||||||||||
6 | Google Ads | June-16 | $86 | 92700 | 5099 | $0.95 | 204 | $17,464 | $4,854 | $2,620 | ||||||||||
7 | Google Ads | July-16 | $79 | 110845 | 5099 | $1.11 | 204 | $16,069 | $5,660 | $2,410 | ||||||||||
8 | Google Ads | August-16 | $86 | 121907 | 6705 | $1.12 | 201 | $17,342 | $7,510 | $2,601 | ||||||||||
9 | Google Ads | September-16 | $77 | 125592 | 6782 | $1.17 | 271 | $20,750 | $7,935 | $3,113 | ||||||||||
10 | Google Ads | October-16 | $74 | 113623 | 6022 | $1.42 | 181 | $13,383 | $8,551 | $2,007 | ||||||||||
11 | Google Ads | November-16 | $68 | 94080 | 4234 | $1.19 | 127 | $8,650 | $5,030 | $1,297 | ||||||||||
12 | Google Ads | December-16 | $83 | 76999 | 3850 | $0.85 | 154 | $12,797 | $3,288 | $1,920 | ||||||||||
13 | Google Ads | January-17 | $77 | 62498 | 3187 | $0.86 | 96 | $7,428 | $2,754 | $1,114 | ||||||||||
14 | Google Ads | February-17 | $86 | 63820 | 3382 | $0.61 | 135 | $11,656 | $2,063 | $1,748 | ||||||||||
15 | Google Ads | March-17 | $81 | 82478 | 4041 | $0.74 | 121 | $9,817 | $2,990 | $1,473 | ||||||||||
16 | Google Ads | April-17 | $74 | 77966 | 4054 | $0.83 | 122 | $9,049 | $3,357 | $1,357 | ||||||||||
17 | Google Ads | May-17 | $72 | 94500 | 4631 | $0.85 | 185 | $13,339 | $3,946 | $2,001 | ||||||||||
18 | Google Ads | June-17 | $84 | 98961 | 4453 | $0.85 | 134 | $11,285 | $3,803 | $1,693 | ||||||||||
19 | Google Ads | July-17 | $85 | 111786 | 5366 | $0.99 | 215 | $18,221 | $5,312 | $2,733 | ||||||||||
20 | Google Ads | August-17 | $69 | 120352 | 5657 | $1.15 | 170 | $11,793 | $6,517 | $1,769 | ||||||||||
21 | Google Ads | September-17 | $86 | 123056 | 5784 | $1.21 | 231 | $19,905 | $6,976 | $2,986 | ||||||||||
22 | Google Ads | October-17 | $71 | 110606 | 5420 | $1.42 | 163 | $11,578 | $7,696 | $1,737 | ||||||||||
23 | Google Ads | November-17 | $54 | 91342 | 4384 | $1.24 | 197 | $10,689 | $5,445 | $1,603 | ||||||||||
24 | Google Ads | December-17 | $55 | 72950 | 3720 | $0.95 | 186 | $10,165 | $3,541 | $1,525 | ||||||||||
25 | Google Ads | January-18 | $57 | 68806 | 3303 | $0.70 | 155 | $8,820 | $2,299 | $1,323 | ||||||||||
26 | Google Ads | February-18 | $61 | 66648 | 3599 | $0.65 | 173 | $10,539 | $2,339 | $1,581 | ||||||||||
27 | Google Ads | March-18 | $56 | 76954 | 3694 | $0.62 | 177 | $9,884 | $2,290 | $1,483 | ||||||||||
28 | Google Ads | April-18 | $58 | 73454 | 3746 | $0.80 | 180 | $10,494 | $3,012 | $1,574 | ||||||||||
29 | Google Ads | May-18 | $55 | 85389 | 4013 | $0.80 | 197 | $10,841 | $3,226 | $1,626 | ||||||||||
30 | Google Ads | June-18 | $57 | 102096 | 4594 | $0.91 | 221 | $12,586 | $4,181 | $1,888 | ||||||||||
31 | Google Ads | July-18 | $56 | 106214 | 5417 | $0.99 | 244 | $13,598 | $5,363 | $2,040 | ||||||||||
32 | Google Ads | August-18 | $50 | 110902 | 5101 | $1.01 | 250 | $12,515 | $5,142 | $1,877 | ||||||||||
33 | Google Ads | September-18 | $58 | 126716 | 5829 | $1.12 | 262 | $15,269 | $6,505 | $2,290 | ||||||||||
34 | Google Ads | October-18 | $59 | 111539 | 5131 | $1.38 | 241 | $14,289 | $7,081 | $2,143 | ||||||||||
35 | Google Ads | November-18 | $50 | 96936 | 4653 | $1.10 | 233 | $11,736 | $5,109 | $1,760 | ||||||||||
36 | Google Ads | December-18 | $60 | 75576 | 3476 | $0.81 | 163 | $9,821 | $2,823 | $1,473 | ||||||||||
37 | Google Ads | January-19 | $58 | 62216 | 2924 | $0.80 | 137 | $7,908 | $2,351 | $1,186 | ||||||||||
38 | Google Ads | February-19 | $51 | 63436 | 2981 | $0.56 | 143 | $7,357 | $1,669 | $1,104 | ||||||||||
39 | Google Ads | March-19 | $59 | 77323 | 3943 | $0.70 | 193 | $11,300 | $2,760 | $1,695 | ||||||||||
40 | Google Ads | April-19 | $54 | 72746 | 3492 | $0.77 | 157 | $8,418 | $2,682 | $1,263 | ||||||||||
41 | Facebook Ads | February-16 | $69 | 60972 | 1646 | $0.62 | 36 | $2,484 | $1,027 | $373 | ||||||||||
42 | Facebook Ads | March-16 | $65 | 81468 | 2200 | $0.60 | 48 | $3,133 | $1,320 | $470 | ||||||||||
43 | Facebook Ads | April-16 | $59 | 79432 | 2065 | $0.60 | 50 | $2,946 | $1,239 | $442 | ||||||||||
44 | Facebook Ads | May-16 | $60 | 42424 | 1061 | $0.76 | 22 | $1,321 | $802 | $198 | ||||||||||
45 | Facebook Ads | June-16 | $69 | 97492 | 2437 | $0.70 | 56 | $3,884 | $1,706 | $583 | ||||||||||
46 | Facebook Ads | July-16 | $62 | 105112 | 3048 | $0.86 | 73 | $4,557 | $2,606 | $684 | ||||||||||
47 | Facebook Ads | August-16 | $68 | 118544 | 3082 | $0.82 | 77 | $5,268 | $2,515 | $790 | ||||||||||
48 | Facebook Ads | September-16 | $61 | 133936 | 3482 | $0.92 | 84 | $5,143 | $3,196 | $771 | ||||||||||
49 | Facebook Ads | October-16 | $59 | 110768 | 3323 | $1.20 | 73 | $4,301 | $3,988 | $645 | ||||||||||
50 | Facebook Ads | November-16 | $54 | 95048 | 2661 | $0.97 | 53 | $2,887 | $2,586 | $433 | ||||||||||
51 | Facebook Ads | December-16 | $66 | 73176 | 2122 | $0.70 | 49 | $3,241 | $1,485 | $486 | ||||||||||
52 | Facebook Ads | January-17 | $62 | 67516 | 2025 | $0.60 | 49 | $3,026 | $1,215 | $454 | ||||||||||
53 | Facebook Ads | February-17 | $69 | 60972 | 1524 | $0.56 | 38 | $2,622 | $853 | $393 | ||||||||||
54 | Facebook Ads | March-17 | $65 | 81468 | 2281 | $0.60 | 55 | $3,590 | $1,369 | $539 | ||||||||||
55 | Facebook Ads | April-17 | $59 | 79432 | 2224 | $0.71 | 44 | $2,592 | $1,575 | $389 | ||||||||||
56 | Facebook Ads | May-17 | $58 | 84268 | 2528 | $0.65 | 51 | $2,969 | $1,638 | $445 | ||||||||||
57 | Facebook Ads | June-17 | $67 | 101700 | 2543 | $0.81 | 56 | $3,769 | $2,065 | $565 | ||||||||||
58 | Facebook Ads | July-17 | $67 | 105800 | 3174 | $0.90 | 70 | $4,705 | $2,857 | $706 | ||||||||||
59 | Facebook Ads | August-17 | $56 | 108148 | 3244 | $0.91 | 71 | $3,953 | $2,959 | $593 | ||||||||||
60 | Facebook Ads | September-17 | $69 | 139196 | 3897 | $1.01 | 82 | $5,628 | $3,928 | $844 | ||||||||||
61 | Facebook Ads | October-17 | $57 | 111936 | 2910 | $1.06 | 61 | $3,466 | $3,085 | $520 | ||||||||||
62 | Facebook Ads | November-17 | $40 | 94732 | 2842 | $1.04 | 71 | $2,868 | $2,967 | $430 | ||||||||||
63 | Facebook Ads | December-17 | $42 | 77984 | 2028 | $0.71 | 41 | $1,740 | $1,448 | $261 | ||||||||||
64 | Facebook Ads | January-18 | $46 | 68420 | 1779 | $0.68 | 36 | $1,644 | $1,217 | $247 | ||||||||||
65 | Facebook Ads | February-18 | $46 | 60596 | 1636 | $0.52 | 38 | $1,742 | $851 | $261 | ||||||||||
66 | Facebook Ads | March-18 | $47 | 76112 | 2055 | $0.55 | 49 | $2,325 | $1,130 | $349 | ||||||||||
67 | Facebook Ads | April-18 | $41 | 78432 | 2353 | $0.64 | 54 | $2,213 | $1,497 | $332 | ||||||||||
68 | Facebook Ads | May-18 | $43 | 89684 | 2332 | $0.71 | 47 | $2,015 | $1,651 | $302 | ||||||||||
69 | Facebook Ads | June-18 | $47 | 96072 | 2594 | $0.74 | 52 | $2,423 | $1,925 | $363 | ||||||||||
70 | Facebook Ads | July-18 | $42 | 98848 | 2471 | $0.75 | 57 | $2,374 | $1,853 | $356 | ||||||||||
71 | Facebook Ads | August-18 | $43 | 124688 | 3117 | $0.94 | 75 | $3,233 | $2,942 | $485 | ||||||||||
72 | Facebook Ads | September-18 | $41 | 120248 | 3006 | $1.03 | 69 | $2,809 | $3,084 | $421 | ||||||||||
73 | Facebook Ads | October-18 | $40 | 112232 | 3367 | $1.20 | 84 | $3,374 | $4,040 | $506 | ||||||||||
74 | Facebook Ads | November-18 | $48 | 96588 | 2511 | $0.99 | 53 | $2,548 | $2,486 | $382 | ||||||||||
75 | Facebook Ads | December-18 | $48 | 72020 | 1945 | $0.84 | 39 | $1,874 | $1,634 | $281 | ||||||||||
76 | Facebook Ads | January-19 | $42 | 64488 | 1677 | $0.70 | 25 | $1,059 | $1,167 | $159 | ||||||||||
77 | Facebook Ads | February-19 | $48 | 60948 | 1524 | $0.60 | 26 | $1,259 | $914 | $189 | ||||||||||
78 | Facebook Ads | March-19 | $48 | 72188 | 1877 | $0.55 | 31 | $1,484 | $1,032 | $223 | ||||||||||
79 | Facebook Ads | April-19 | $48 | 73612 | 1914 | $0.68 | 29 | $1,388 | $1,309 | $208 | ||||||||||
80 | Twitter Ads | February-16 | $62 | 12196 | 415 | $0.46 | 15 | $925 | $189 | $139 | ||||||||||
81 | Twitter Ads | March-16 | $59 | 16292 | 554 | $0.38 | 19 | $1,123 | $211 | $168 | ||||||||||
82 | Twitter Ads | April-16 | $53 | 15888 | 493 | $0.47 | 15 | $802 | $231 | $120 | ||||||||||
83 | Twitter Ads | May-16 | $55 | 8484 | 255 | $0.56 | 9 | $491 | $143 | $74 | ||||||||||
84 | Twitter Ads | June-16 | $62 | 19500 | 683 | $0.52 | 23 | $1,431 | $354 | $215 | ||||||||||
85 | Twitter Ads | July-16 | $56 | 21024 | 715 | $0.57 | 21 | $1,183 | $408 | $177 | ||||||||||
86 | Twitter Ads | August-16 | $62 | 23708 | 806 | $0.59 | 25 | $1,549 | $477 | $232 | ||||||||||
87 | Twitter Ads | September-16 | $55 | 26788 | 938 | $0.63 | 31 | $1,714 | $591 | $257 | ||||||||||
88 | Twitter Ads | October-16 | $54 | 22152 | 731 | $0.80 | 24 | $1,289 | $585 | $193 | ||||||||||
89 | Twitter Ads | November-16 | $49 | 19008 | 608 | $0.58 | 21 | $1,035 | $350 | $155 | ||||||||||
90 | Twitter Ads | December-16 | $60 | 14636 | 439 | $0.52 | 15 | $896 | $227 | $134 | ||||||||||
91 | Twitter Ads | January-17 | $55 | 13504 | 446 | $0.42 | 13 | $720 | $187 | $108 | ||||||||||
92 | Twitter Ads | February-17 | $62 | 12196 | 378 | $0.40 | 13 | $802 | $151 | $120 | ||||||||||
93 | Twitter Ads | March-17 | $59 | 16292 | 505 | $0.36 | 16 | $945 | $182 | $142 | ||||||||||
94 | Twitter Ads | April-17 | $53 | 15888 | 524 | $0.44 | 16 | $855 | $233 | $128 | ||||||||||
95 | Twitter Ads | May-17 | $52 | 16852 | 506 | $0.43 | 17 | $885 | $219 | $133 | ||||||||||
96 | Twitter Ads | June-17 | $61 | 20340 | 651 | $0.53 | 20 | $1,222 | $346 | $183 | ||||||||||
97 | Twitter Ads | July-17 | $61 | 21160 | 719 | $0.59 | 24 | $1,470 | $421 | $220 | ||||||||||
98 | Twitter Ads | August-17 | $50 | 21628 | 757 | $0.51 | 23 | $1,152 | $388 | $173 | ||||||||||
99 | Twitter Ads | September-17 | $62 | 27840 | 919 | $0.61 | 32 | $1,980 | $562 | $297 | ||||||||||
100 | Twitter Ads | October-17 | $51 | 22388 | 672 | $0.74 | 20 | $1,017 | $497 | $153 |