CohortAnalysis4
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SignupNewTotal# of active users in
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monthsignupssignupsJan-11Feb-11Mar-11Apr-11May-11Jun-11Jul-11Aug-11Sep-11Oct-11
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Jan-111,0591,0591,059530265132663317842
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Feb-119091,96890945522711457281474
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Mar-111,0012,9691,0015012501256331168
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Apr-111,0464,0151,046523262131653316
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May-111,0255,0401,0255132561286432
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Jun-111,0216,0611,02154227113568
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Jul-119447,005944472236118
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Aug-119847,989984492246
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Sep-119808,969980490
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Oct-111,07810,0471,078
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Total:1,0591,4391,7201,9061,9782,0101,9801,9741,9672,062
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# of active users in user lifetime month
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Month 1Month 2Month 3Month 4Month 5Month 6Month 7Month 8Month 9Month 10
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1,059530265132663317842
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90945522711457281474
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1,0015012501256331168
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1,046523262131653316
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1,0255132561286432
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1,02154227113568
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944472236118
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984492246
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980490
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1,078
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Monthly dropoff:50%50%50%50%50%50%50%50%50%
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% of user still active:50%25%13%6%4%2%1%0%0%
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