Day of Giving 2019: Campus Partners Toolkit
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DateKey ThemeFacebookTwitterInstagramLinkedInWebpage Link Link to Social Media Toolkit for Campus PartnersLink to Key Messaging Doc
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Week of Feb. 25Announce that NC State is having a Day of GivingOur first-ever NC State Day of Giving is March 27. Save the date: We're #GivingPack to the Wolfpack.Mark your calendars, Wolfpack! On March 27, we're #GivingPack on @NCState Day of Giving!Our first-ever NC State Day of Giving is March 27. Save the date: We're #GivingPack to the Wolfpack.Day of Giving landing page
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03.27.19 | One day, one Pack, one extraordinary purpose. By #GivingPack on @NCState Day of Giving, we'll show the world what we can do when we come together.03.27.19 | One day, one Pack, one extraordinary purpose. By #GivingPack on @NCState Day of Giving, we'll show the world what we can do when we come together.Day of Giving landing page
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*Action item* Identify which social media and giving challenge matches you will participate in. Develop a strategy for how you will win these matches. See rows 26-31 for example copy.
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Week of March 4Why NC State is having a Day of Giving*Action item* Colleges and units, update Facebook and Twitter with Day of Giving cover videos/photos.*Action item* Update Twitter display name (not @ handle) to include #GivingPack [for example, NC State Alumni: #GivingPack on March 27]
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Your gift allows our college to respond to new opportunities quickly so we can #ThinkAndDo the extraordinary. On March 27, contribute to @NCState Day of Giving by #GivingPack.Day of Giving landing page
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The Wolfpack is hundreds of thousands strong. Join us in #GivingPack on March 27 and show the world what we can do when we come together for @NCState Day of Giving.The Wolfpack is hundreds of thousands strong. Join us in #GivingPack on March 27 and show the world what we can do when we come together for @NCState Day of Giving.Day of Giving landing page
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At [insert college/unit hashtag, such as #NCStateCED], we are leaders in [example from your college such as CRISPR, quantum computing, cancer research, etc.]. By #GivingPack on March 27, you become a part of solving the world's biggest challenges. Day of Giving landing page
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NC State gave you the courage to never give up. On March 27, pay it forward for future generations by #GivingPack..@NCState gave you lifelong friendships, lasting memories and the courage to never give up. On March 27, we're asking you to pay it forward by #GivingPack.NC State gave you lifelong friendships, lasting memories and the courage to never give up. On March 27, we're asking you to pay it forward by #GivingPack.NC State gave you the tools to launch a successful career. On March 27, we're asking you to pay it forward by #GivingPack.Day of Giving landing page
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Week of March 11Encourage followers to become ambassadorsWe're ready for @NCState Day of Giving. Are you? Give your social media accounts a #GivingPack makeover with a new profile picture and cover photo.Social Media Ambassador Toolkit
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Help us spread the word about NC State Day of Giving! Add a #GivingPack profile picture frame and cover photo to your social media accounts.Help us spread the word about @NCState Day of Giving! Add a #GivingPack profile picture and cover photo to your social media accounts.Social Media Ambassador Toolkit
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We need your support to make @NCState Day of Giving a success. Become a #GivingPack social media ambassador to help us spread the word.We need your support to make NC State Day of Giving a success. Become a #GivingPack social media ambassador to help us raise awareness.Social Media Ambassador Toolkit
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March 13Video Sharing Challenge (March 13-26)Want to help us get an early lead on the NC State Day of Giving leaderboard? All you have to do is share this #GivingPack video! The college or unit with the most shares by March 27 wins an extra $5,000. *Upload video directly to Facebook*N/A (This challenge is on Facebook only)N/A (This challenge is on Facebook only)N/A (This challenge is on Facebook only)DOWNLOAD VIDEO HERE
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Week of March 18Tell followers why they should give (in general or specifically to your college/unit)At [insert college/unit hashtag, such as #NCStateCED], we think beyond boundaries and do the extraordinary. By #GivingPack on @NCState Day of Giving, you'll support our big, bold future.At [insert college/unit hashtag, such as #NCStateCED], we think beyond boundaries and do the extraordinary. By #GivingPack on @NCState Day of Giving, you'll support our big, bold future.Day of Giving landing page
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@NCState graduates more North Carolina residents than any university in the state. By #GivingPack on March 27, you are investing in students — and in the future of North Carolina.#DidYouKnow @NCState graduates more North Carolina residents than any university in the state? By #GivingPack on March 27, you are investing in the future of #NorthCarolina.NC State graduates more North Carolina residents than any university in the state. By #GivingPack on March 27, you are investing in students — and in the future of North Carolina.Day of Giving landing page
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Become a #GivingPack ambassador and tell your friends why you're supporting [insert college/unit hashtag, such as #NCStateCED].Social Media Ambassador Toolkit
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Week of March 25Countdown is on: Build up the hypeWhat can the Wolfpack accomplish in 24 hours? Let's find out by #GivingPack to NC State on Wednesday, March 27.What can the Wolfpack accomplish in 24 hours? Let's find out by #GivingPack to @NCState on Wednesday, March 27.What can the Wolfpack accomplish in 24 hours? Let's find out by #GivingPack to @NCState on Wednesday, March 27.What can the Wolfpack accomplish in 24 hours? Let's find out by #GivingPack to NC State on Wednesday, March 27.Day of Giving landing page
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Only X days until NC State Day of Giving! Check out the #GivingPack challenge matches and learn how you can help us win extra cash throughout the day.Only X days until @NCState Day of Giving! Check out the #GivingPack challenge matches and learn how you can help us win extra cash throughout the day.Only X days until @NCState Day of Giving! On March 27, give back by #GivingPack.Only X days until NC State Day of Giving! Check out the #GivingPack challenge matches and learn how you can help us win extra cash throughout the day.Day of Giving landing page
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By #GivingPack, your gift makes a difference in the areas that mean most to you — like [insert college/unit hashtag, such as #NCStateCED]!Day of Giving landing page
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March 27Make your giftToday is the day! Support our first-ever NC State Day of Giving by #GivingPack..@NCState Day of Giving is here! By #GivingPack, you'll support a #ThinkAndDo future.Day of Giving landing page
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March 27Make your giftWhen we come together, we can make a big difference for @NCState now and in the future. Join us by #GivingPack.When we come together, we can make a big difference for NC State now and in the future. Join us by #GivingPack on NC State Day of Giving before midnight. Day of Giving landing page
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March 27Make your giftCustomized examples of above tweet: "When we come together, we can make a big difference for @NCState and the College of Engineering. On NC State Day of Giving, help future engineers by #GivingPack!" OR "We can make a big difference for @NCState when we all come together. On NC State Day of Giving, help future CHASS students by #GivingPack."
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March 27Make your giftNC State Day of Giving is off to a great start! Help us move up the leaderboard by #GivingPack..@NCState Day of Giving is off to a great start at [insert college/unit hashtag, such as #NCStateCED]. Help us move up the leaderboard by #GivingPack!Day of Giving leaderboard page
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March 27Spread the wordOne day, one Wolfpack, one extraordinary purpose. Are you #GivingPack?One day, one Pack, one extraordinary purpose. Are you #GivingPack?One day, one Wolfpack, one extraordinary purpose. Tell us why you're #GivingPack for our first-ever @NCState Day of Giving.One day, one Wolfpack, one extraordinary purpose. Tell us why you're #GivingPack for our first-ever NC State Day of Giving.Day of Giving landing page
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March 27Make your giftWe're in the homestretch of the first-ever @NCState Day of Giving. Help us reach our goal by #GivingPack to [insert college/unit hashtag, such as #NCStateCED] before midnight!Day of Giving landing page
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March 27Make your giftLast call! Only X more hours to make your NC State Day of Giving contribution and help us reach our goal.Only X more hours to make your @NCState Day of Giving contribution! Give back by #GivingPack.Day of Giving landing page
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March 27Social Media / Giving Challenges*Challenge Matches* See below for examples of how to encourage followers to participate in social media or giving challenges. Please note that this is simply a framework; there are more challenges throughout the day than what you see here. We encourage you to choose a few challenges to focus your efforts on.
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March 278-9 a.m. Social Media Challenge: Most #GivingPack and handle tagsN/A (This challenge is for Twitter only)It's time for the first @NCState Day of Giving social media challenge! Tweet "I'm #GivingPack to [insert college/unit handle, such as @NCStateCED]" to help us win $2,500! The college or unit with the most mentions wins.N/A (This challenge is for Twitter only)N/A (This challenge is for Twitter only)Day of Giving leaderboard page
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March 2712-1 p.m. Giving Challenge: Most Young Alumni GiftsCalling all 2009-2018 NC State grads: Make a gift to our college from 12-1 p.m. to help us win an extra $3,000! The fund with the most young alumni gifts this hour wins.Calling all 2009-2018 NC State grads: Make a gift to our college from 12-1 p.m. to help us win an extra $3,000! The fund with the most young alumni gifts this hour wins.Calling all 2009-2018 NC State grads: Make a gift to our college from 12-1 p.m. to help us win an extra $3,000! The fund with the most young alumni gifts this hour wins.Day of Giving leaderboard page
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March 271-2 p.m. Social Media Challenge: Pack PetsN/A (This challenge is for Twitter and Instagram only)Do your pets back the Pack? From 1-2 p.m., post a photo of your pet in Wolfpack gear using #GivingPack and tag [insert college/unit handle, such as @NCStateCED] for a chance to help us win an extra $3,000!Do your pets back the Pack? From 1-2 p.m., post a photo of your pet in Wolfpack gear using #GivingPack and tag [insert college/unit handle, such as @NCStateCED] for a chance to help us win an extra $3,000!N/A (This challenge is for Twitter and Instagram only)
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March 273-4 p.m. Social Media Challenge: David Thompson Challenge (44th tweet this hour wins)N/A (This challenge is for Twitter only)Help us win the $2,000 David Thompson Challenge! Be the 44th person from 3-4 p.m. to use #GivingPack. Make sure you tag us [insert college/unit handle, such as @NCStateCED]! N/A (This challenge is for Twitter only)N/A (This challenge is for Twitter only)Day of Giving leaderboard page
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March 275-6 p.m. Giving Challenge: Most Student GiftsStudents, did you miss today's NC State Student Giving Day event? Make your gift online from 5-6 p.m. to help our college win an extra $3,000! Students, did you miss today's @NCState Student Giving Day event? Make your gift online from 5-6 p.m. to help our college win an extra $3,000! Students, did you miss today's NC State Student Giving Day event? Make your gift online from 5-6 p.m. to help our college win an extra $3,000! Day of Giving college/unit page
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March 28Thank you*Action item* Share final Day of Giving total from @NCState account*Action item* Retweet final Day of Giving total from @NCState account
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We asked you to contribute to the first-ever NC State Day of Giving, and you did the extraordinary. XXXX gifts totaling $XXXXX will go to work for NC State students and faculty. Thank you for #GivingPack!We asked you to contribute to our first-ever @NCState Day of Giving, and you did the extraordinary. Thank you for #GivingPack!We asked you to contribute to our first-ever @NCState Day of Giving, and you did the extraordinary. Thank you for #GivingPack!We asked you to contribute to our first-ever NC State Day of Giving, and you did the extraordinary. XXXX gifts totaling $XXXXX will go to work for NC State students and faculty. Thank you for #GivingPack!Day of Giving landing page
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