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Instructions:
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**Input desired values as directed by validation notes into yellow squares**
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**Gray squares are protected and cannot be altered**
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Baseline
Our data for 11 months in 2018
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Strategy 1
Give customers >=50 years old - 10% discount, anticipate 20% increase in number of customers >=50 years old
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Strategy 2
Increase price per day on the bottom 10 revenue-earning cars by $10
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Strategy 3
Increase price per day on the top 10 revenue-earning cars by $10
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Baseline DataStrategy 1: Discount to DemographicCustomers >=50 yoStrategy 2: Raise daily price all carsStrategy 3: Offer Membership Card
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Total # of Customers 81,318 Total # of Customers 31,792 Total # of Customers 81,318 Total # of Rentals 81,318
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Revenue$52,830,207Revenue$20,548,436Revenue$52,830,207Revenue$52,830,207
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Cost$2,353,692Cost $2,910,286Cost$2,353,692Cost$2,353,692
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Profit$50,476,515Profit$17,638,150Profit$50,476,515Profit$50,476,515
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Sum # of Days Rented 325,608 Discount CalculationsRaised Price CalculationsOffer Membership Card
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Utilization Rate24.4%Discount amount for Demographic10%Increase Price by$10.00Percent Rental Increase10%
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Percent Increase in Customers20%Increase in Profit$3,256,080Increase in Profit$5,283,021
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Increase in Profit$1,643,875% Profit Increase6.5%% Profit Increase 10.5%
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% Profit Increase3.3%
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*Assume costs remain the same
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* Assume costs remain the same* Assume costs remain the same
*Membership card promises access to deals earlier than gen pop
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* With discount, 20% increase in number of customers for demographic expected
* Assume no decrease in rental utilization
*Calculations based off new customers joining
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*No other discounts applied
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