ABCDEFGHIJKLMNOPQRSTUVWXY
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Categorical variables
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Categorical variables are variables with values that are text labels. An A/B test consists of a single categorical variable (ex., version) which takes two values -- A and B. Cogneato makes optimizing over categorical variables more organized and efficient. You may specify multiple variables -- ex., design and position, below -- and each variable may take multiple values.
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design:bold,intriguing,persuasive,funnyposition:top,side,inlinerevenue:meanrevenue:se
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boldtop0.01210.0135
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persuasiveside0.01660.0098
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By knowing the difference between design and position, Cogneato makes more efficient arm allocation suggestions. The allocation is given in the column run_proportion in the design table. The design table appears after you click Analyze on the Cogneato home page.
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To analyze these measurements, just copy the table -- including the header -- into the Measurements box on http://cogneato.xyz, set the Number of arms to 2, and click Analyze.
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For more information, see the full Cogneato documentation at https://cogneato.xyz/static/docs.html
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